A sky-blue heavy block of unknown material, floating suspiciously asymmetrically on a wobbly-looking, pastel blue metal frame, topped off by a whitish-grey marble plate, all in front of baby blue, texture-free walls around light brown wooden racks with
white backgrounds and glass shelves, inserted between concrete-like stone blocks, doing a poor job of covering up boring white drawers with silver metal handles.

Yes, we see repetition of colours and materials, counter top grey walls, shelve background drawers in the back, but there is just too much going on for that to do any good.

Please! Where is the thoughtfulness, the planning, the golden thread in this interior? Also, the choice of lamps is hideous.

Lets start off with a quote:
“…lets people feel the atmosphere that we want to show them, turning the experience of buying medicine into a social event.”
Really? Who in their right mind would call their runny nose or nausea or, heaven forbid, yeast infection (and everything related to it) an “experience”, let alone turn it into a “social event”?!

Everybody can have a good look at your bought medicine on the wide marble counter. How’s that for a “social event”? How about comparing rash creams and taking notes?
In a pharmacy, privacy and discretion are key!

Further, I really like the shelves, and I LOVE the floor tiles. Just not in this context.
Nothing about this interior makes me think “pharmacy” or “this is the spot to get medical help.” I simply don’t associate it with health, or an improvement of it, whatsoever.

A part of the problem are the colours. Yes, we have a playful rainbow theme going on here, wich might fit for a toy store, but not so much for a pharmacy.
Quote: “We use colour as an international language that everyone understands,”. Maybe Stone Designs should have done more research on colour and its language.

Red, orange and yellow are the colours LEAST associated with health or its promotion. While red is a colour that raises the heartbeat and is associated with feelings of danger and passion, thus unfit for a pharmacy, yellow and orange trigger alert and are uneasy on the eye. Why did Stone Designs pick them?! Soothing blues and greens would have been the colours of choice!

I imagine myself staggering into this pharmacy. I am sick, dizzy, sweating and in dire need of a medicine that gets rid of my fever. I would feel very uncomfortable in a surrounding that screams alerting colours, sharp, straight angles, pointy edges, thin metal frames and fragile glass. But maybe that’s just me.

I have to admit, it is a refreshing interior and a courageous one for a pharmacy.
But if I stepped into it, I would suggest it was a shop for cosmetics or some fancy brand. NOT a pharmacy.