New logo for Thunderbirds
creator Gerry Anderson

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Thunderbirds creator Gerry Anderson rebranded by IDO

News: British graphic design studio IDO has redesigned the logo and website for the estate of Gerry Anderson, the creator of classic puppet television series Thunderbirds and Stingray (+ movie).

Led by designer Dave Low, IDO created a red, black and white A-shaped logo for all Anderson Entertainment websites and printed materials.

Thunderbirds creator Gerry Anderson rebranded by IDO

The letter is defined by a silhouette of a rocket blasting off towards the moon and stars, referencing the space-age machines that fascinated British television producer Anderson, who died last year.

The studio stripped back the logo to a simple tessellating A-shape to create white and grey backgrounds (below) for the website, and produced a series of teaser movies using stills from each of Anderson's television series, including Captain Scarlet and Joe 90.

Thunderbirds creator Gerry Anderson rebranded by IDO

"We opted for flat colours and an illustrative style, giving a slightly retro look that would sit well with the legacy shows but at the same time look to the future and a new audience to convey that a new, exciting adventure was beginning," Low explained.

"I loved watching Thunderbirds and Space: 1999 as a kid and am delighted to have been involved in bringing the exciting news that new Gerry Anderson projects are on their way."

Earlier today we reported on graphic designer Shepard Fairey's new mission badge for astronauts on the International Space Station – see all graphic design.

Here's some more information from IDO:


IDO creates new identity for Gerry Anderson.

We're very excited to reveal that IDO has been working with the estate of Gerry Anderson on an extensive rebrand, encompassing all of its online and social media channels and to coincide with the news that brand-new and official Gerry Anderson productions are on their way!

We went through a number of iterations, rejecting some things, keeping others and fine-tuning - back and forth until it felt right. We wanted to create something that was bold and unmistakably Gerry Anderson. It had to look good on the website and social media as well as printed material - cards, T-shirts, merchandise and the like.

Ten teaser videos, icons, backgrounds, wallpaper, text, photos, branded assets for Facebook and Youtube have been produced and the website and social channels are now live.

  • http://www.twitter.com/Helicule Helicule

    Nice, but Futura? Surely Microgramma would be more apt.