UK launch of camera
you focus after shooting


News: a camera that allows users to focus photographs after they've been taken has launched in the UK.

Lytro camera

The Lytro camera uses "plenoptic" or "light-field" technology to record light at every point in a scene, rather than at a particular focal point, as with a traditional camera. The user can then select a focal point to create a sharp image later.

"It's the first consumer camera that records the entire light field - all the rays of light traveling in every direction through a scene - instead of a flat 2D image," explains the company's website.

The cuboid-shaped camera has only two buttons - for the power and the shutter. The square touchscreen is used to view and focus images.

Move and click your mouse over the image below to see how the zooming and focussing technology works:

"With light field technology there is a huge opportunity for creativity in photography that hasn't been possible in the past," said Jason Rosenthal, CEO of Lytro. "We're looking forward to seeing living pictures from our UK customers," he added.

Lytro camera

Consumers can pre-order and buy the camera from UK retail stores starting from 22 July 2013. The camera was first launched in the USA in February 2012.

See more cameras on Dezeen »

  • alb

    This feature will make my auntie very happy. Any way to restore cut off heads or feet on the frame?

  • Wow. This is awesome. Going back and having a photo slightly out of focus is probably the most infuriating thing about photography.

  • Paul

    I have absolutely no idea how that thing works, but if it works then this is one of the most interesting innovations I have seen in years.

  • Rob

    “With light field technology there is a huge opportunity for creativity in photography that hasn’t been possible in the past.” Really?

    In that picture of the strawberries, nothing in the shot is particularly sharp – especially the ones in the foreground. I could kind of understand why they would bother if it created pin-sharp images. But I’m sure you could just create a similar effect using an iPhone app, if this is the best quality shot you’re going to get.

    • Laura

      Rob, the image of the strawberries is interactive. You click and drag on it to focus and change the perspective however you wish to. That’s how the images from this camera work. Fun, eh?

    • orp

      Remember this is a new technology. The first digital cameras also did not have the best image quality. And this camera is already extremely amazing.

      However I see its possibilities far beyond only creativity in photography. As security cameras, focus where you need. For crime-scene capturing, you have all the depth information in the picture and can calculate actual size and distance of objects from a picture. You can photograph a person in front of any background and can extract it from that background without drawing a mask. No green screen needed any more. Endless possibilities! Now if this camera could take videos too…

  • Rob

    The illustration exaggerates the effect. The Lytro has been out in the US for a few years with lacklustre reception. The ability to change focus after the fact is minimal due to the large depth of field.

    Of course this is the first product version so is pretty exicited to see where it will be in 10 years. Still it looks pretty cool though!

  • Chris

    Won’t the ability to refocus after caption take some of the art out of photography? We already have the ability to crop and readjust saturation, colour etc. There’s not much left in photography (especially professional) if you can just manipulate every layer of the photograph post-capture.