Dezeen Music Project: our featured music video this week is an animation for techno producer Max Cooper's track Numb, which depicts the pressures of modern life in the style of an infographic.
"I wanted to make something quite deep and intense, to create an almost numbing experience by overloading [the listener] with the details on the drums and big, noisy drops," Cooper told Dezeen. "I was trying to numb by intensity, musically."
For the Numb video, Lederer added the running figure of a man to the centre of the machine, surrounded by whirring cogs and pistons.
"I thought that infographic style would work really well if we applied the concept to a man numbed by the capitalist machine," Cooper explained.
"Whenever I write a piece of music I'm always trying to communicate some sort of idea and the addition of the visual aspect is a way of strengthening the communication of that idea."
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