Monthly archives: September 2013

"Fab did rely too heavily on kitsch" says
co-founder Bradford Shellhammer

Bradford Shellhammer

Interview: Bradford Shellhammer, founder and chief design officer of Fab, explains why the company dropped the "flash sales" model to become both a manufacturer and online retailer of design. In an interview with Dezeen he discusses how Fab is disrupting the industry, how it can help designers and how it "absolutely" wants to open physical stores. More »