The A0 posters were printed in monochrome and put up in various places across the city. The streets and turns from these locations to Ekko were then mapped by the designer.
Pistolet visited each poster and painted over some of the directions with bright colours.
The right and left turns that remained in black and white became a route that led the visitor to the venue. As they got closer, more directions were painted out.
"The concept was based on the basic function of a promotional campaign; getting people to visit the venue," Pistolet told Dezeen. "We translated this basic given into a map-like system so people would be able to find Ekko from any place they encountered the poster."
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