Meaningless Excitement Spring Summer 2014
fashion collection by Y-3 and Peter Saville

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Meaningless Excitement SS14 collection by Y-3 and Peter Saville

Prints by graphic designer Peter Saville adorn the garments and footwear in fashion brand Y-3's Spring Summer 2014 collection.

Meaningless Excitement SS14 collection by Y-3 and Peter Saville

Peter Saville picked images and slogans he found across the internet for the Meaningless Excitement range by Japanese brand Y-3, designer Yohji Yamamoto's label produced by sports brand Adidas.

Meaningless Excitement SS14 collection by Y-3 and Peter Saville

Pictures of car parts and rain-splattered windows were distorted with bright colours and printed onto a variety of waterproof, sheer and cotton fabrics.

Meaningless Excitement SS14 collection by Y-3 and Peter Saville

"This collection served as testament to the irreverent brilliance of Peter Saville, who found inspiration in the vastness of the internet, culling images and words from online forums, social media and personal blogging platforms," said the brand.

Meaningless Excitement SS14 collection by Y-3 and Peter Saville

Used for both men's and women's apparel, the prints cover baggy trousers and hooded T-shirts to create colourful ensembles as well as sections of clothing like sleeves.

Meaningless Excitement SS14 collection by Y-3 and Peter Saville

Saville also designed the typography to write the slogans he took from social media sites across the clothes. The shapes of the garments are elongated to reinterpret classic American sportswear.

Meaningless Excitement SS14 collection by Y-3 and Peter Saville

Peter Saville was awarded the London Design Medal earlier this year and is working on a visual identity for Kanye West.

Adidas provided us with the following text:


Y-3 Spring Summer 2014

This season, Y-3 gets graphic with renowned art director Peter Saville, whose hyper-colourful designs form the basis of a collection inspired by digital noise and named Meaningless Excitement.

Meaningless Excitement SS14 collection by Y-3 and Peter Saville

The title is both a critique and celebration of internet culture - its heights and depths - as well as the relentless pursuit of the next big thing. On the runway, this was clearly seen in acid-bright prints and distorted slogans, which swirled across sleek, paired-down clothing for men and women.

Meaningless Excitement SS14 collection by Y-3 and Peter Saville

This collection served as testament to the irreverent brilliance of Peter Saville, who found inspiration in the vastness of the internet, culling images and words from online forums, social media and personal blogging platforms.

Meaningless Excitement SS14 collection by Y-3 and Peter Saville

He then cropped and warped these materials into an author-less and strangely beautiful pulp, which found its way across classically American styles deconstructed through Japanese tailoring.

Meaningless Excitement SS14 collection by Y-3 and Peter Saville

The collection pushed the limits of authentic American sportswear by elongating its shapes and subverting the codes of its style.

Meaningless Excitement SS14 collection by Y-3 and Peter Saville

The show closed with a trio of breathtaking couture-style gowns in Yohji Yamamoto's classic style, serving as a beautiful palate cleanser and reminder of beauty's possibility.

  • DARIO

    I wouldn’t wear that kind of clothes in a million years! It’s horrible!

  • Opus

    Like walking around in a factory record sleeve, wonderful!

  • LOW

    I can see this happening in Rotterdam actually.