London retailer Heal's has released its first own-brand collection of textiles in four decades (+ slideshow).
Heal's has collaborated with both well-known and upcoming designers to create the range of fabric prints exclusive to the brand.
"We wanted to inject fun and excitement into our Heal's fabric design once again, by working with established as well as emerging designers – in the same way we did in the 1950s and 1960s," said Heal's head of fabric and design Pia Benham.
Influenced by the work of British artist David Hockney, the Pop Art-style print has been recreated in pink - the same colour as the designer's hair.
A repeated jelly and cake motif by the late designer Diana Bloomfield has also been reproduced.
Other designs include Ottilie Stevenson's pattern based on Art Deco jewellery and Emily Patrick's cloud-like print taken from her own abstract painting of the sky.
Paul Vogel used the bright colours in the photography of Miles Aldridge and the illustrations of David McKee as the basis for his stripy designs.
The designs have been used to create a range of accessories included aprons, cushion covers and notebook sleeves, as well as the prints on trays. The fabrics will be available at Heal's from 1 March.
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