"We have come to a point where we now have both a technology push and a consumer pull for wearable technology products and applications," said Luxottica CEO Andrea Guerra.
Google Glass lets users send and receive messages, take pictures and search the web hands-free - this collaboration will put this technology in the hands of designers at Luxottica, which produces eyewear for brands including Ray-Ban and Oakley.
"We live in a world where technological innovation has dramatically changed the way in which we communicate and interact in everything that we do," said Guerra.
Recently a Google Glass user was attacked in a San Francisco bar for wearing the device.
Earlier this year the tech giant unveiled four designs for Google Glass frames to hold prescription lenses (main image).
- Integrating programming and design wil…l "totally change the world"
- OUYA by Fuseproject
- Ken Nakagaki's Comppass draws simple s…hapes from digital files
- Mars Colonisation by ZA Architects
- Escapism by Daniel Widrig, Iris van He…rpen and .MGX by Materialise
- Jointed Jewels by Alissia Melka-Teichr…oew
- Building Bytes 3D printed bricks by Br…ian Peters
- Animal cells could be used to make "Fr…ankenstein-esque hybrid organs"
- Research Pavilion by ICD and ITKE
Sign up for a daily roundup
of all our stories