B-LINE to launch latest products in Milan

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B-LINE to launch latest products in Milan

Dezeen promotion: Italian furniture brand B-LINE will exhibit its latest product range at the Salone Internazionale del Mobile in Milan next month.

B-LINE to launch latest products in Milan
Park chairs and Park stools

B-LINE is to showcase German studio Neuland Paster & Geldmacher's Park range of outdoor seating formed from thin steel rods, which has been extended to include stackable stools in two heights.

B-LINE to launch latest products in Milan
Park stools

The brand has also begun production on a series of 1960s creations by Italian designer Joe Colombo, including a soft upholstered pouf with contrast cross stitching and a stackable container module with a cylindrical hole.

B-LINE to launch latest products in Milan
Crossed pouffes. Also main image

Colombo's injection-moulded plastic trolley is being introduced in a smaller size and lime green colour.

B-LINE to launch latest products in Milan
Crossed pouffes and Park chairs

B-LINE will be located at Hall 6 Stand C37 at the Salone Internazionale del Mobile from 8 to 13 April.

B-LINE to launch latest products in Milan
Boby XS

Photography is by Andrea Pancino, Claudio Visentin and Ioannis Schinezos.

For more information about B-LINE and its products, visit the website.

Here's some more information from B-LINE:


2014 new entries - among fresh projects and attractive variants

B-LINE has a totally progressive view and has always proved that the value of an object transcends the historical moment in which it was designed. It is the very idea of design, as interpreted by the Paduan company, in setting itself on a different plane where quality, functionality and originality make each
of the products immune to the trends' precariousness. A contemporary appearance and, at the same time, universal in content.

B-LINE to launch latest products in Milan
Boby 3 section

The products' catalogue enumerates artists that have written the history of design (from Joe Colombo's Boby and Multichair to Rodolfo Bonetto's Boomerang and 4/4), famous designers on the international scenario and introductions that set the spotlight on new Italian realities.

B-LINE to launch latest products in Milan
Ring storage units

2014 now counts on three new products and a significant series of interesting variants on the theme, applied to successful existing products. Collaboration with the German duo Neuland Paster & Geldmacher has been renewed with an extension to the Park family and, finally, two of Joe Colombo's projects that had always been safely tucked away among the treasures of the Joe Colombo Studio, are being launched: a pouf and a container module.

B-LINE to launch latest products in Milan
Close up of Ring storage unit

Ring by Joe Colombo, 1964

A versatile container module, Ring consists of a painted steel plate shell and two oak shelves. On its own it can also be used as a low table; by stacking it with other modules, its capacity is increased, and can be used for wall fittings or for creating partitions. Version with swivel casters also available.
Colours - white/oak and anthracite grey/oak.

B-LINE to launch latest products in Milan
Ring storage units

Park by Neuland Paster & Geldmacher

In galvanised and painted steel rod, Park is a stackable stool with interesting lines, sober and rigorous, just as the chair from which it evolved. It features a slender footrest and its light appearance is sustained by the sled frame on which it rests.

Suitable for both indoor and outdoor use, it is available in two heights, one for the home (66 centimetres) and the other for bar use (77 centimetres). Colours - white, black and deep orange.

B-LINE to launch latest products in Milan
Park stools

Crossed by Joe Colombo, 1963

A soft upholstered pouf with contrast cross stitching, Crossed is available in two sizes, one square-based and one rectangular: by using multiple element combinations, differently shaped and coloured arrangements can be created.

Its water-repellent wooden base and an opportune choice of fabrics make it suitable for both indoor and outdoor use.

B-LINE to launch latest products in Milan
Crossed pouffes

Boby XSmall

Boby, Joe Colombo's injection moulded ABS plastic trolley storage unit is reintroduced in the new lime green colour, and offers a new set of three oak wooden shelves to level the upper section and to provide it with a touch of warmth. A new height is introduced as well: thus the single-section Boby is born, called BOBY XSmall. This is ideal as a bedside table, perfect for storing small objects.

B-LINE to launch latest products in Milan
Boby XS in different colours and arrangements

Sit and stock with B-LINE

Two seats and a container module according to the Joe Colombo Studio and Neuland Paster & Geldmacher.

Milan's Salone Internazionale del Mobile is the leading venue at which you can exhibit your own new entries to the most qualified public. Since its first participation, B-LINE organises meetings with designers and press presentations for its most interesting products and now, in 2014, the formula is repeated with a day dedicated to the press.

B-LINE to launch latest products in Milan
Gemma lacquered chairs, awarded the Good Design Award 2013

On Wednesday 9 April from 11am to 2pm the designers of the two innovations introduced to the catalogue will be present at the B-line stand: authoritative names in international panorama, such as the architect Favata, leading light of the Joe Colombo Studio, and the Neuland Paster & Geldmacher duo.

This is not the usual press conference, but an occasion for directly experiencing the best of the company production, for exchanging a few words with key designers and for getting in touch the exhibitor.

B-LINE to launch latest products in Milan_dezeen_19
Woopy leather chairs

Apart from a selection of products from the new B-LINE catalogue, at an exclusive preview, the Paduan company will exhibit the Ring container module, the Crossed pouf (Joe Colombo) and the Park stool (Neuland Paster & Geldmacher). As simple, direct and clean-cut as are the names chosen, so is the research on these products maniacal down to each detail.

The result is pure design, no frills, very B-LINE. Where? At Hall 16 Stand C37.

www.b-line.it