London's bread-shaped skyscrapers
unveiled on first day of April

| 10 comments
 

News: plans have been revealed this morning for a series of loaf-shaped skyscrapers to accompany the Cheesegrater, Can of Ham, Toast Rack and Gherkin buildings in central London.

Property developer British Land has released proposals for a 240-metre tower featuring a photovoltaic crust, nicknamed "The Slice of Bread", while bread company Warburtons has revealed a pair of twin towers, known as "The Loaf", to sandwich Norman Foster's Gherkin.

The plans are likely to fuel reports that London's skyline is beginning to resemble "the Ploughman's Lunch".

Warbutons bread-shaped skyscraper for London
This image: The Loaf for Warbutons. Main image: Slice of Bread for British Land

British Land's proposal previously went stale when it was halted in 2012, but chief executive Chris Grigg says things are back on track. "Obviously we are still in the proofing stage, but we think this would be an excellent site for the building, sandwiched between our own Cheesegrater and the Gherkin and in very close proximity to the proposed Toast Rack at 40 Leadenhall Street."

"London real estate is on a roll and we're pleased to be looking at an even bigger slice of the action when it comes to premium buildings in London," he said.

Architectural consultants M. Brioche & Rye added: "This is just what London has been kneading - a beautiful building rising up as a glowing tribute to the City. The design is aspirational, yet recognising its location between the Gherkin and Cheesegrater, carefully develops the interplay between the vegetable and functional."

  • rolleiflexes

    See you aren’t loafing around today then (you don’t fool me).

  • Ivan

    Lame April’s Fools’ joke Dezeen :D

    • l’oncleb

      Hater! ;)

  • James

    Fools!

  • SteveLeo

    I hope people don’t think this is half-baked thinking, and make a whole meal out of it. This is the best article I’ve bread today, we knead more of this fresh thinking.

  • Hayley Chalmers

    It’s the toast of the town.

  • okgn

    “The announcement comes exactly one year after” two years?

  • Hugo

    Could potentially contribute to the urban grain, however I doughnut know if projects like this have risen too much around the capital. The planners seem to let a lot of crumby design roll right through.
    Wheatever is decided, the render here makes the City of London look a bit jam packed to say the yeast.

    No bun intended.

  • http://www.dezeen.com/ Dezeen Magazine

    Eek!

    Time flies so quickly :)

    Thanks for pointing that out.

    Kind regards,

    Ross/Dezeen

  • Wort

    The only thing that’s missing for this breakfast fare would be two hard-boiled eggs strategically placed near the gherkin.