Moooi has taken over an old warehouse in Milan's Tortona district to create an atmospheric showroom.
Products have been set up in clusters, as if in rooms of a house, against giant architectural and interior photographs by Massimo Listri that help create smaller spaces in the large building.
"We implemented something which is interesting for interior designers to see," Marcel Wanders told Dezeen.
"If you look at all these objects they are a bit displaced. They should be in houses and projects and they should live in surroundings which have their own kind of depth and logic," said Wanders.
The exhibition is accompanied by eerie sounds created by Dutch musician Fontane, to emphasise the surreal nature of exhibiting home furnishings in an industrial space.
The ability to create a bespoke atmosphere for the showroom is one of the reasons why Moooi presents away from the Salone Internazionale del Mobile, the trade fair taking place on the other side of the city.
"Every year we decide not to [go there] because the fair makes it really difficult to make a really wonderful show," Wanders explained.
"The limitations of the fair are tremendous, simply to get a nice space. Besides that even if you get a nice space then it's a square with nothing. You get a floor. It's just not the right thing for us at the moment."
Moooi's exhibition is open until 13 April at Via Savona 56 in Milan.
Sign up for a daily roundup
of all our stories