Konstantin Grcic builds Design Miami/Basel
pavilion using Audi TT parts

| 4 comments
Audi at Design Miami Basel 2014 Konstantin Grcic designs the TT Pavilion

Industrial designer Konstantin Grcic used seven tailgate doors from Audi TT sports cars to create a mobile pavilion with seven futuristic entrances, for this year's Design Miami/Basel fair.

Audi at Design Miami Basel 2014 Konstantin Grcic designs the TT Pavilion

Konstantin Grcic – who is best known for designing furniture such as the Parrish and Medici collections – was commissioned by Audi to create an architectural structure based on one of the automotive brand's latest models.

The designer responded with a polygonal structure, where tailgate doors from the new Audi TT coupe become entrances that fold upwards to welcome visitors inside.

Audi at Design Miami Basel 2014 Konstantin Grcic designs the TT Pavilion

"For me, the Audi TT is a car that you drive from the city out into the countryside. I respond to this experience with a pavilion concept that stands as a point of destination at a remote site," said Grcic.

The TT Pavilion was designed as a free-standing object that can be built in a factory and installed anywhere. It is raised off the ground on steel pylons, allowing it to adapt to any terrain.

Audi at Design Miami Basel 2014 Konstantin Grcic designs the TT Pavilion

Grcic cites the prefabricated houses of French architect Jean Prouvé as inspiration, including the 1945 Maison Démontable 8x8 presented at Design Miami last December.

"Cars are industrially produced, mobile pieces of architecture," said Grcic. "They not only offer protection but also are perfectly equipped functional spaces for working, communicating, eating and relaxing."

Audi at Design Miami Basel 2014 Konstantin Grcic designs the TT Pavilion

The pavilion is on show for Design Miami/Basel 2014 from today until 22 June.

  • T,.T

    Nothing “futuristic” about these seven entrances.

  • http://www.libertydisciple.com/ The Liberty Disciple

    Audi should be ashamed of this.

    The concept fits the marketing for the new car. The TT is now a hatchback, it’s for both city and country use, and is multi-purpose.

    I hate this execution. The entrances are what do it for me. I don’t know if this was Audi’s fault for pushing a futuristic theme, or the designers fault for wanting to use the hatchback as an entrance.

    If the hatch is such an important feature, wouldn’t you want people to interact with it? Lifting it high up on the roof of a pavilion, already elevated, you completely disconnect people from it.

    The hatch would be better served as an opening window on the side of a structure. It’d be great as a greenhouse feature, that opens from the outside to change the dynamic of a space, allowing a new way to interact with a space.

    Isn’t that the function of a hatchback? A useful way to get access to your vehicle, that you do not climb in and out of.

  • P.S.

    A wooden box with ill fitting doors from a car is rather lame.

  • Rae Claire

    I know some kids who would love this as a backyard playhouse.