Danish designers Steen Georg Christensen and Erling Andersen created Picto in 1984 as attempt to "capture a picture of time", but it has now been given an update in four new colours: pink, white, dusty green and dusty blue.
A steel dot marking the hours is affixed to the rotating watch face – creating an effect that represents the earth moving and time passing– while the minute hand moves as normal.
Picto is the first wristwatch to use this rotary disk system, which is powered by a Japanese-made Miyota Quartz movement.
Produced for the watch branch of Rosendahl Design Group, Picto comes with a hardened mineral glass lens and leather strap.
Since it's original launch, the watch's design has been given a place in the permanent collection at New York's Museum of Modern Art.