The Bradley tactile timepiece available in
two new colours at Dezeen Watch Store

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The Bradley Black Beige

Dezeen Watch Store:
 The Bradley tactile watch – a timepiece originally developed for blind people that has become a favourite among designers – is now available at Dezeen Watch Store in two new strap colours.

Initially created for the visually impaired, the watch uses ball bearings to indicate the time instead of traditional hour and minute hands.

From left: The Bradley in stainless steel, silver blue, olive green and mustard yellow
From left: The Bradley in stainless steel, silver blue, olive green and mustard yellow

New beige and black fabric strap editions of The Bradley are now available, joining four existing colours stocked by Dezeen Watch Store: mustard yellowsilver bluestainless steel and olive green.

Named after ex-US naval officer and Paralympics champion Bradley Snyder who lost his eyesight during military service, the watch was launched by designers Eone after an extremely successful crowdfunding campaign on Kickstarter.

The Bradley in black
The Bradley in black

An internal magnet rotates two ball bearings around the titanium face – the front ball shows minutes, while the rear ball indicates the hour.

EoneBradley_04

Since its release it has proven popular among the design community, earning a nomination for the London Design Museum's Designs of the Year in early 2014.

The Bradley is also a favourite of business people looking for a discreet way of telling the time during meetings.

"A majority of the responses don't have anything to do with vision impairment," said Eone's head of graphic design and marketing Amanda Sim in an interview with Dezeen. "People just think it’s a beautiful and eye-catching watch."

Dezeen Watch Store was the first retailer to stock The Bradley in Europe and it is now the fastest-selling watch in its collection.

More info on The Bradley »

  • Guest

    For those people who want to keep their hands under the desk.