InOut clock by Héctor Serrano includes a miniature pop-up alarm

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Maison&Objet 2016: Spanish designer Héctor Serrano's clock for Lexon has a baby version that pops out of its top for setting an alarm.

InOut by Hector Serrano

InOut's users press a rectangular section in the top of the timepiece to reveal a second hidden clock, which can be used to display the alarm time.

The alarm screen can then be hidden and deactivated when the pop-up element is pressed again.

InOut by Hector Serrano

"InOut is inspired by the frustration of setting the alarm when going to sleep and not knowing if it is set properly," said Serrano, who previously designed a portable speaker shaped like the computer sound icon for French brand Lexon.

"The alarm time is clearly indicated not only graphically but physically," he added.



The clock features oversized plus and minus buttons with engraved symbols at the back of the main device and the alarm element.

These are included to allow owners to set the time without having to turn the clock around.

InOut by Hector Serrano

The clock comes in white, red, blue green, blue, grey and lime green versions, and features a rectangular screen display with large digital numbers.

Serrano's design portfolio also includes temporary tattoo finger puppets and paper animal accessories for balloons.

InOut by Hector Serrano

His InOut clock is on display at the Maison&Objet trade fair, which is taking place at Paris' Nord Villepinte exhibition centre from 22 to 26 January 2016.

Another alarm clock released by Lexon requires the owner to flip it over to turn it on or off.

InOut by Hector Serrano

Other unconventional clocks include Zelf Koelman's design that uses ferrofluid and electromagnets to display the time, and Breaded Escalope's touch-responsive clock that uses shadows to tell the time when a finger is placed on its face.

  • Sim

    I thought I also had written that it looks almost exactly like IKEA’s (discontinued) Slabang clock?

    • Hector Serrano

      Hi Sim, this is Hector, the designer of the product. Thanks for your comment, let me clarify.

      The idea of the clock is to visualise the alarm time, so you see the alarm time only when it is ON. I think this is enough of a feature to make the product innovative and unique. The “look” was a consequence of keeping it as simple as possible, focusing on this unique feature.

      In terms of other products, for me the inspiration was the Braun BNC alarm. I never saw the Ikea one. As I wear glasses, I was interested in having a large display so you can see the time at night when not wearing glasses. The large buttons at the back are designed so that you do not need to flip the clock when setting the alarm.

      I would invite you to see and feel for real the product so you can appreciate all the details, the work and the effort of the team in my studio and Lexon to try to make a good design product.

  • Good point!