Seymourpowell unveils first-class cabin concept to turn aeroplane into "boutique hotel of the skies"

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London product design firm Seymourpowell has revealed a concept for a commercial first-class aircraft cabin with private rooms that feature full-size beds (+ slideshow).

First spaces luxury aircraft lounge by Seymour Powell

Seymourpowell designed the First Spaces interior after finding that passengers were willing to pay more for first-class cabin seats as they offered privacy and personal space.

The London firm identified three key elements that an ideal first-class cabin would offer: hotel-like accommodation, integration of new technologies, and an expression of "contemporary luxury".

First spaces luxury aircraft lounge by Seymour Powell

Applying these criteria to the first-class section of a standard Airbus A380 would create "the boutique hotel of the skies", said the designers.

"We've long been considering ways to create aircraft interiors that can adapt more to suit the needs of passengers and add flexibility to the business models of airlines," said Jeremy White, head of transport at Seymourpowell.

First spaces luxury aircraft lounge by Seymour Powell

"Lead times for new aircraft and their expected service life are so long that we've had to think well beyond fashion and style trends and instead understand how new technologies might enable change, and how passengers' future needs and expectations will evolve," added founder Dick Powell.



In Seymourpowell's first-class cabin design, travellers would be able chose from four single rooms or two double rooms – both of which would offer completely private accommodation.

First spaces luxury aircraft lounge by Seymour Powell

As well a proper bed, each room would include storage space for luggage, a hanging space and drawers for clothes, a large table that deploys from the window side, and a tablet to control all room functions.

Seymourpowell has also envisioned a service system that could anticipate the needs of the passenger before they are even voiced.

The Smart Inflight Service System (SISS) would gather information from sensors in the room, and combine this with data about each passenger's preferences to figure out their potential needs throughout the flight and feed them back to the cabin crew.

First spaces luxury aircraft lounge by Seymour Powell

The tablet in each room would allow passengers to make adjustments to their seat positioning and the room's lighting, while browsing the internet and ordering food from the menu.

In the lobby, horizontally slatted walls would curve in an S shape to create spaces for the passenger rooms.

First spaces luxury aircraft lounge by Seymour Powell

A set of glazed doors at the rear of the cabin would allow passengers a glimpse of the food preparation area, inspired by contemporary restaurants with visible kitchens.

A pared-back colour palette has been used throughout the design, but soft furnishings could be changed to suit each passenger's preferences.

Seymourpowell's design is conceptual, but a number of airlines have invited designer to create real luxury cabin designs. In 2015, UK agency Forpeople created material-led interiors for British Airways' Dreamliner fleet.

First spaces luxury aircraft lounge by Seymour Powell
Rendering of the First Spaces interior

The interiors of the first-class cabins for Dutch airline KLM are designed by Hella Jongerius, and the most expensive seats on Hong Kong-based Cathay Pacific's planes are by Foster + Partners.

Other recent developments in design for air travel include plans for a new commercial aircraft that would carry as many passengers as a jumbo jet but produce significantly less emissions, and a hybrid car and plane that could be used both on roads and in the skies.

  • Jonathan Tuffin

    This pretty much already exists in the form of Etihad The Residence. SIA’s Suites aren’t far off it, either.