Dezeen Magazine

FIVE Olive Oil by World Excellent Products

FIVE Olive Oil bottles and packaging by World Excellent Products

This Greek olive oil comes in simple circular bottles and stripped-back packaging.

FIVE Olive Oil by World Excellent Products

The FIVE Olive Oil is bottled and distributed by Greek brand World Excellent Products in bottles that are different for each oil variety.

FIVE Olive Oil by World Excellent Products

Clear bottles are for extra virgin olive oil, matte black is used for organic extra virgin and matte white vessels contain ultra premium extra virgin.

FIVE Olive Oil by World Excellent Products

The product is also available in five-litre tin containers, which have rounded corners and bear the same minimal aesthetic as the bottles.

FIVE Olive Oil by World Excellent Products

The brand's co-founder and marketing director Dimitrios Panagiotidis has also created a limited-edition design with an image of ancient Greek athletes printed in black on the matte white bottle.

FIVE Olive Oil by World Excellent Products

"We have the ambition of creating one of the finest premium olive oil brands in the world, with sensational packaging layout and excellent product quality," said the company.

FIVE Olive Oil by World Excellent Products

The branding features simple typography and a minimal logo by Greek company Designers United, which won a Red Dot Award for the visual identity last year.