Speaking in the Farmiloe Building, Douglas explains how he uses an armature milled to 50 millimetres lower than the intended finished surface of the clay as a guide to sculpt to the correct level.

Above image is by Jim Stephenson

He demonstrates how he uses a slick tool to work the clay in different directions to achieve the perfect shape and thickness.

Above image is by Jim Stephenson

Although there is a certain amount of craft and creativity in his role, Douglas says that he is restricted by "engineering points all around the bonnet and crash points on the bumper," as well as other control points because "you've got to get an engine in there and you've got to get in and out".

Above image is by Mark Cocksedge

See all our stories from Clerkenwell Design Week 2012 »
See all our stories about cars »

The post Movie: Jaguar clay modelling
at Clerkenwell Design Week appeared first on Dezeen.

Talking to Dezeen editor-in-chief Marcus Fairs, he singles out the Slow chair designed for Vitra (below) as his favourite piece the studio has produced over the years because it is "lightweight, well done and comfortable".

"We've always been keen on shooting our own products and showing them the way we want to," he goes on to explain, describing how the brothers wanted the book to "speak with pictures."

The book (above) is published by Phaidon.

Watch the first movie we filmed, in which Bouroullec speaks about the Pico tiles exhibited at Clerkenwell Design Week (above).

The post Movie: Erwan Bouroullec on his favourite
project ever at Clerkenwell Design Week appeared first on Dezeen.

First shown at their graduation from the Design Academy Eindhoven, the solar-powered system rotates a mould to wrap thread round itself, first drawing the cord through a tank of glue and a tank of dye.

When there is more sunlight the mould spins faster, so the material builds up thicker and in a lighter colour, meaning the resulting piece is striped with the passing of clouds and moments of bright light.

The items are priced by length and pieces made in the winter are shorter to match the days.

Read more about the project in our earlier story.

Watch Mischer'Traxler talk about their Collective Works machine that only creates baskets when someone's watching in our earlier movie.

See all our stories about Mischer’Traxler »
See all our stories from Clerkenwell Design Week 2012 »

The post Movie: The Idea of a Tree by Mischer'Traxler
at Clerkenwell Design Week appeared first on Dezeen.

Called Collective Works, the machine uses sensors to detect an audience and starts to glue together strips of wooden veneer.

When more bodies join, felt tips pens make contact with the veneer and apply colours for as long as the onlookers remain clustered round it.

"If the process ends with just something to look at, it's not enough," says Katharina Mischer when describing their projects, "the outcome needs to be as strong at the process".

See all our stories about Mischer'Traxler »
See all our stories from Clerkenwell Design Week 2012 »

The post Movie: Collective Works by Mischer'Traxler
at Clerkenwell Design Week appeared first on Dezeen.

She describes how Etsy's low posting fees and small commission percentage is proving particularly lucrative for artists and illustrators, who are discovering that displaying their work online gains them international exposure and therefore is much more productive than exhibiting at a gallery.

Other movies in this series feature Theo founder Thorsten ven Elten talking about design retail and Blurb UK director Teresa Pereira explaining on-demand publishing.

See all our stories about Clerkenwell Design Week »

The post Etsy at
Clerkenwell Design Week appeared first on Dezeen.