Original architectural features in the shop such as crumbling mouldings have been kept along with rough plastering to give a vintage appearance.

On the ground floor clothing and accessories are displayed on metal shelves, while more garments are hung on rods suspended from the ceiling.

Sewing machines threaded with orange cotton are lined up ready to fix customers' ripped attire.

One wall, painted petrol blue to match the exterior, has a grid of white hooks to hang jeans from their belt loops.

Curtains made from patches of old fabric form circular changing booths against a tiled wall in the basement.

More clothes are set on a metal cabinet topped with wood, additional shelving and rails against the white and plywood surfaces downstairs.

Wooden blocks laid on the floor like bricks are covered with rugs made from recycled denim, reinforcing the repair and reuse concept.

Nudie Jeans creative director Maria Erixon Levin used a Gothenburg food market as a reference when designing the shop.

Other related stories include a pavilion built by G-Star Raw to display their clothes at Tokyo Designer's Week 2007 and an installation of lightbulb arches in a Diesel gallery.

We spoke to Miguel Fluxá, head of shoe brand Camper, at the opening of the brand's lastest New York boutique where he explained why all their shop interiors are different - read the interview here.

See more retail interiors »

Read on for the press release:

Swedish organic denim house, Nudie Jeans, this month debuted their first UK concept store, and officially their first Repair Station in the world, in the Soho district of London, UK. The 15th concept store for the brand, London follows Stockholm, Tokyo, Los Angeles,Zurich, Barcelona, Sydney and Nudie’s own backyard Gothenburg.

“We are very excited to be opening our first UK store, which will give us the opportunity to really tell our unique concept. The UK is one of our biggest profile markets and our store will meet the demands we have seen for our brand globally,” says Andreas Åhrman, Sales & Marketing Director.

Standing in a prominent location on the corner of Berwick and D’Arblay Street, the 100-square-metre store is presented over ground and basement floors, with a 40-square-metre showroom housed above. The interior concept is designed by creative director Maria Erixon and inspired by a Gothenburg food market, featuring raw and rustic vintage fixtures juxtaposed against a stark bright backdrop, while carefully preserving the beautiful architectural features.

The London store houses the first official Repair Station globally, and offers customers a complimentary repairs and alterations service by one of the experienced Denim Specialists.

The repair and reuse initiative reinforces Nudie’s ardent strive to set a new standard in sustainable production. With Nudie’s extensive range of unisex fits and washes, the store will be the faultless place for London and international visitors alike to find a perfect pair of jeans guided by seasoned denim experts.

The post Nudie Jeans London
by Maria Erixon Levin appeared first on Dezeen.

Interior designer Ryutaro Matsuura used the see-through wire panels and a neutral palette to create an environment that puts all the emphasis on the shoes.

"When the differences of surrounding decorative environment are suppressed, the items themselves begin to enhance their presence," he explains.

Shoes are displayed on translucent shelves made from a honeycomb resin sandwich, attached to floor-to-ceiling columns of different circumferences.

Matsuura describes the interior as a "shoe forest", with "the merchandise hovering like fruits on trees".

The design gives equal prominence to each product and allows customers to navigate the displays without overbearing design elements influencing their purchasing decision.

Nendo recently designed a store in New York for Spanish brand Camper with white resin shoes covering the walls and we spoke to Miguel Fluxá, head of Camper, who told us why they use different designers for each of their stores.

See more retail design »

Photography is by Nacasa & Partners Inc.

Here is some more information from the designer:

Stores tend to be composed of wall shelves and display tables. In those cases, the priority levels for the items at the store and the flows of customers would be set by the sellers. And hence the selection behaviours of the customers tend to be controlled.

So that made us create a pleasant space where customers can find the goods they have hoped for without bias. That was the birth of the shoe store studded with the same C-shaped wire mesh fixtures.

The fixtures have translucent loose shelves for shoes that are made of honeycomb sandwich resin panels. The merchandise hovering like fruits on trees shows its presence in the store that can be described as a “shoe forest”. Customers can enjoy meeting the merchandise and feel a sense of exaltation.

When the differences of surrounding decorative environment　are suppressed, the items themselves begin to enhance their presence. Therefore we think that spontaneous perceptions would be educed from
customers. And then, imagination and curiosity of the customers would be getting large.

Those feelings will provide a motivation for customers to approach each item, and they will have an opportunity to find the item that really suits. That is what we are expecting.

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by Ryutaro Matsuura appeared first on Dezeen.

Designers as diverse as Jaime Hayón and Shigeru Ban have designed stores for Camper. "The world today is becoming a little bit boring, everything is becoming the same," says Fluxá. "So we thought it was interesting for the brand, and for the cities, to do different designs from one place to the other."

As a family-owned company, Camper is able to experiment with different design approaches without worrying too much about the commercial impact, he says: "Some concepts work better than others but we don't measure it really."

See all our stories about Camper. Below is a transcript of the interview:

Marcus Fairs: Tell us about yourself.

Miguel Fluxá: My name is Miguel Fluxá. I work at Camper and I'm a member of the fourth generation of the company. My great grandfather founded the business 136 years ago and I'm from Mallorca, where Camper is from and where my family comes from. This week we're in New York, at the store opening on Fifth Avenue that we just did with Nendo.

Marcus Fairs: How did Camper start?

Miguel Fluxá: The story started in 1877 when my great grandfather founded the first shoe factory in Spain, 136 years ago. He had the idea to make good-quality shoes. He was a farmer and he probably didn't speak any English and he probably didn't have any money, but he went abroad, to France and England, and he came back after a couple of years with the machinery to set up a shoe factory.

Then after many years, in 1975 my father joined the family business and created Camper as a brand and he incorporated this heritage of knowing how to make quality shoes with design and comfort. He tried to make well-designed shoes that you can wear every day. This is the basis of the product today.

To that we added some cultural values. We come from Mallorca, from the Mediterranean, there's a slow way of life there. Camper means farmer in Mallorquin, which is the language we speak in Mallorca, and when you mix all these ingredients together, you get Camper. I think the success has probably been trying to make something different, something original with quality.

Marcus Fairs: Camper uses different designers to create different store interiors around the world. Why did you start doing this?

Miguel Fluxá: When we started to open stores outside Spain we thought it was interesting not to repeat them. The world today is becoming a little bit boring, everything is becoming the same. So we thought it was interesting for the brand, and for the cities, to do different designs from one place to the other.  We started to do this many years ago and it's something that has given us a lot of identity and has worked quite well over the years.

We've worked with many people, from Martí Guixé, a Spanish designer, who has a sense of humour and irony, to Mariscal, who's also Spanish, to the Bouroullec Brothers, the Campana Brothers, Alfredo Haberli, some Japanese designers - Nendo and Tokujin Yoshioka, Shigeru Ban who's an architect, because we also work with architects, Jasper Morrison, Konstantin Grcic, a lot of people actually.

Marcus Fairs: Do you do this for cultural or commercial reasons?

Miguel Fluxá: It's more a cultural thing. We're lucky to be a privately-owned company, a family-owned company, so we look at the long term and we try to do things that we like to do. Of course we think it's of benefit to the brand. It's given a lot of identity to the brand, and customers recognise it.

Marcus Fairs: Do you measure the commercial impact of the interiors?

Miguel Fluxá: Some concepts work better than others but we don't measure it really.

Marcus Fairs: Footwear, especially sports footwear, is getting really technological with high-tech materials and embedded technology. Is this a path Camper may follow?

Miguel Fluxá: We are interested. For sure we are interested. The DNA of the brand is more in natural leathers, European leathers, and this is our heritage. We are shoemakers, we're not a sports brand. But it's true there are more and more techniques, more and more materials. For example in the outsoles there is a lot of development in the lightness of the materials, and also in the uppers.

Marcus Fairs: What's your opinion of New York?

Miguel Fluxá: Personally I love New York. I spent six months here when I was young. For me it's probably the capital of the world. A lot of things happen here. A lot of good culture, architecture, museums, food, everything. It's good to come here from time to time especially if you come from an island, which is completely the opposite.

Marcus Fairs: Do Americans appreciate design in the same way Europeans do?

Miguel Fluxá: In America they do have a good tradition of architecture and design. It's true that it was probably more in the forties, fifties and sixties than today. But I think there are people who appreciate design, European design. Our design is more European, more refined and more casual, but there are a lot of people here who appreciate it.

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a little bit boring" appeared first on Dezeen.

Torafu Architects installed a mirrored wall with a protruding counter in the long narrow shop for hair and skincare brand Aesop in Shibuya, Tokyo.

The dark counter appears to extend into the reflected space, whilst a cubbyhole of products interrupts the mirrored wall.

Narrow windows along the top of the opposite wall were revealed during the renovation process, allowing light to filter down into the slender interior.

Rectangles of brown glass surround the doorway, referencing the trademark brown bottles that line the walls of the store housed in blackened steel shelves.

An elongated demonstration sink sits just inside the entrance, also made from blackened steel, with a mirrored splashback from which simple garden taps protrude.

Reclaimed timber flooring marks the entrance to the shop and the remainder of the space is finished with sisal carpet.

Torafu Architects also designed Aesop's Shin-Marunouchi store, in which chunky chipboard surfaces have been sanded and stained to look like marble.

Earlier this month we featured Aesop's East Hampton store which has shelves supported by dowels slotted into pegboard walls.

We also previously interviewed the founder of Aesop, who explained why no two Aesop stores are the same. Read the interview »

See all our stories about Aesop interiors »
See all our stories about shops »

Here's more information from Torafu:

For Australian skin care brand Aesop, we planned the interior and exterior of the new store on Meiji Street in Shibuya. The store is located on the first floor of a three-storey building situated between two taller buildings; the space is long and slender – 2.6m in width, 7.8m in depth and 3.9m in maximum height. We aimed to work with these proportions to provide a welcoming and intimate space for communication with customers.

The windows on one side wall, which appeared after demolishing of the former store’s interior, were the key for the design. On the wall opposite, we mounted a mirror to enhance scenery, extensity and light. The window located at the front of the store below has brown glass to represent Aesop's traditional containers, and is incorporated in the shelves. In this way, the window is extended and the shelves are considered as a frame.

In order to limit the variety of the materials used, the shelves and counter are finished in blackened steel, which is also the basis for storage doors assimilated into the mortar wall or mirror wall; the basin that is Aesop's feature is set near the entrance to effect a good view from the passage.

The door of the entrance and the facade sign are created from glass. The latter is composed of brown glass and corrugated glass, like patchwork – its colour and transparent appearance evoking Aesop's brand image. A luminous sign on the wall and a selection of plants lend an outdoor atmosphere. As you move further into the interior, the floor texture changes from old wood to sisal carpet, subtly emphasising the transition from the busy street to the quietude of the store.

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by Torafu Architects appeared first on Dezeen.

Nendo arranged the shoes in a regimented pattern across every wall, intended to look like they are "walking on air". Each identical shoe is a replica of the Camper Pelota, the brand's most iconic footwear collection, and is made from white resin.

"When designing such a big space you have to face the challenge of how to use the upper half of the walls to display the shoes in areas with such high ceilings," says Nendo. "Our new approach involves making models of the Pelotas shoes and decorating the walls with them to fill the space and create the feel of an orderly stockroom."

There are a handful of openings at the base of the walls for displaying the current collections, which can easily be spotted due to their stand-out colours.

More shoes are displayed on white platforms in the centre of the store, while recessed openings house the brand's sock and bag collections.

Nendo developed a similar concept for a store in Osaka, where shoes appear to walk around the store on their own. The designers also previously completed a stand covered in books for a Camper exhibition in Barcelona. See more design by Nendo.

Located on Fifth Avenue, this is the fourth Camper store to open in New York, following one by fellow Japanese designer Shigeru Ban where shoes are hidden within a zigzagging wall. Other interesting Camper stores include one in Lyon with never-ending staircases and one in Malmö based on ice cream colours and lolly sticks. See more Camper store designs.

Photography is by Jesse Goff.

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by Nendo appeared first on Dezeen.