Tag: London 2012 Olympics
Dezeen Wire: plans to develop the London 2012 Olympic Park after the Games end in September were unveiled by mayor of London Boris Johnson yesterday, including the transformation of the press centre into a technology, design and research centre, and the creation of up to 8000 new homes in addition to the athletes' village (+ movie). More »
Movie: Nike Flywire cables that tighten on impact are built into these shoes specifically designed by Nike for running the 1500m track event, as described by the brand’s global creative director for the Olympics Martin Lotti in the last movie of our Nike+ House of Innovation series commissioned by Nike. More »
Dezeen Wire: psychology is on an equal footing with technological advances when designing sportswear to improve an athlete's performance, Nike's creative director for the Olympics Martin Lotti told the audience at a talk hosted by Dezeen editor-in-chief Marcus Fairs at the Nike+ House of Innovation at Selfridges last night.
"It's not just about lightweight," he said. "It's about looking good as well as the psychological element. We see performance on all levels: environmental performance, psychological performance, physical performance." More »
Movie: the base and sock lining of these lightweight football boots by Nike are made of castor beans, as explained in our next movie with the brand’s global creative director for the Olympics Martin Lotti ahead of this evening’s exclusive event at the Nike+ House of Innovation at Selfridges. More »
Movie: basketball games have become so aggressive that sports brand Nike decided to include combat pads in its latest kit, explains the brand's global creative director for the Olympics Martin Lotti in the next Dezeen movie in anticipation of tomorrow’s exclusive event at the Nike+ House of Innovation. More »
The controversial T-shirt worn by New London Architecture chair Peter Murray in protest of marketing rules that prevent the architects of Olympic venues from promoting their work is now available at Dezeen Super Store. More »
Movie: Nike's global creative director for the Olympics Martin Lotti presents the Nike Zoom Superfly R4 sprinting shoe inspired by suspension bridges in this next movie filmed by Dezeen in anticipation of Thursday's exclusive event at the Nike+ House of Innovation. More »
Movie: in this second movie from our series in anticipation of an exclusive event we’re hosting at the Nike+ House of Innovation on Thursday, Nike‘s global creative director for the Olympics Martin Lotti explains how they created the Nike Flyknit Racer running shoe with an upper that's knitted like a sock. More »
Dezeen Wire: London 2012 Olympic cauldron designer Thomas Heatherwick has revealed that he has been inundated with messages of support from people "moved by his spectacular creation". Speaking to the Independent, Heatherwick also says he ignored advice to avoid having moving parts in the cauldron, which features around 1,000 moving components. " "It's probably more complex than a Swiss watch," Heatherwick says - read the article in the Independent.
It's the last day of our Dezeen Olympics and surprisingly all of the most pinned stories about the events of London 2012 aren't directly related to the actual games, such as these Jaffa Cakes nibbled into British icons and landmarks that take the gold medal. More »