Tag: Nike

Psychology "absolutely critical" to sports design
- Nike's creative director for the Olympics

Marcus Fairs interviews Martin Lotti at Nike+ House of Innovation

Dezeen Wire: psychology is on an equal footing with technological advances when designing sportswear to improve an athlete's performance, Nike's creative director for the Olympics Martin Lotti told the audience at a talk hosted by Dezeen editor-in-chief Marcus Fairs at the Nike+ House of Innovation at Selfridges last night.

"It's not just about lightweight," he said. "It's about looking good as well as the psychological element. We see performance on all levels: environmental performance, psychological performance, physical performance." More »

Nike+ House of Innovation
at Selfridges

Nike+ House of Innovation at Selfridges

Sports brand Nike has opened a temporary shop showcasing the future of sport at Selfridges in London and Dezeen readers can win one of 25 pairs of tickets to an exclusive event we're hosting there next Thursday, featuring Nike's global creative director for the Olympics Martin Lotti in conversation with Dezeen editor-in-chief Marcus Fairs about the brand's latest innovations for the London 2012 games. More »