Twenty-five thousand brown paper lunch bags line the wall and ceiling of OWEN, a new fashion boutique in New York's Meatpacking District by Jeremy Barbour of Brooklyn architects Tacklebox.

The bags create a honeycomb effect in the 170 square-metre store, located in a former industrial building at 809 Washington Street.

OWEN, established by fashion graduate Phillip Salem, stocks items by established and emerging designers and aims to give customers the kind of personal service usually reserved for celebrities.

Apparently it took nine days to staple all 25,000 bags to the store's wall and soffit.

Here's some info from architects Tacklebox:

OWEN

On May 7th, Phillip Salem will open the doors to his dream, an 1,800 sq ft boutique in New York City’s fashionable Meatpacking District that will be home to over 70 emerging designers and eminent brands, many of which cannot be found elsewhere. OWEN fuses organic and modern architectural elements in an innovative environment differentiated by personalized service.

“I am in business to not only inspire people through clothing, but to captivate and ignite the client's artistic mind through a non-egotistical and creative atmosphere. I hope to accomplish an evolution of a client's personal style through the OWEN aesthetic with the help of our creative team to make the client feel exceptional in the clothes they buy and skin they live in.

Overall, I want to bring the experience and fun back to in-store shopping in New York City,” Phillip Salem, owner.
Phillip Salem attended The Fashion Institute of Technology and quickly built a name for himself as WFIT’s New York Fashion Week Senior Correspondent, handling backstage show coverage and interviews with celebrities and designers.

After graduating, Salem started to conceptualize what was to become OWEN, a home for men’s and women’s brands in the contemporary and designer market that were not showcased in downtown Manhattan. The name comes from Salem’s middle name and is an homage to his late mother, Eva, whose maiden name was also Owen. Inspired by more than the individual collections themselves, though, OWEN is inspired by an experience, one Salem believes has been lost from the retail world.

The difference is in the details, from the customer service (The OWEN training manual's first page reads, "Everyone that walks in the door should be treated like Beyoncé) to the friendly inviting atmosphere. Salem aims to create, in a downtown environment, a luxurious shopping experience for all potential customers, whether they are Beyoncé or not.

The focus is on clothing that is modern, structured and detail oriented with a subtle flair for the dramatic. Wearable pops of color and few graphic prints adorn a large black and white story. Designers featured include Vena Cava, Robert Geller, Timo Weiland, Rad by Rad Hourani, Patrik Ervell, and Henrik Vibskov, Ashley Rowe, Ostwald Helgason, Tim Hamilton and Jen Kao among others. The selection is meant to be in style without being trendy so the customer can wear a piece for ten years, say, without feeling outdated.

The boutique is designed by architect Jeremy Barbour of TACKLEBOX Architecture, who is also known for the 3.1 Phillip Lim store, multiple Aesop stores in New York City as well as the Vena Cava Offices and Showroom and Shipley & Halmos Showroom among other projects. He has taught at Pratt Institute’s School of Architecture, NY Institute of Technology and currently teaches at Parsons the New School for Design and Columbia’s Graduate School of Architecture Planning and Preservation.

In response to the rich history of the space and through the juxtaposition of industrial elements with the handmade, Barbour sought to create a place that is both familiar and timeless. OWEN features Barbour’s latest concept of 25,000 brown paper bags on a continuous surface that arches from floor to ceiling. The repetition of the paper bags results in a honeycomb-like structure that defines a warm, organic volume that sits within the existing industrial brick and concrete space. Additionally, all clothing, accessories, and jewelry are displayed on quartz slab tables, blackened steel hang-bars and steel and glass vitrines whose linearity and crisp details sit in contrast to the delicate texture of the paper arch beyond.

The project is the first in a series of signature stores for the emerging retailer OWEN. 809 Washington defines a retail environment that introduces the visitor to the brand and spirit of OWEN and serves as a preview of stores to come.

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Concave walls at the centre of this Hong Kong boutique hide a stockroom and fitting rooms.

This free-standing core was designed so as not to block the two long glazed walls, which admit an unusual amount of natural light for a shopping centre unit.

Japanese designer Koichi Futatsumata of Case-Real designed the interior for clothing brand Joyce.

Photographs are by Daisuke Shimokawa of Nacasa & Partners.

Here are some more details from the architects:

A shop design for Joyce, an established Hong Kong boutique with a 40-year history. The site, a corner plot located within The Lee Gardens, a luxury shopping mall in the central area Causeway Bay, is V-ish in shape, with walls of windows on two sides and an area measuring roughly 100 square meters. Even in Japan, it would be rare to get such natural light in adjoining boutique, and we sought to create a bright, open space in this location. To do so, it was imperative that the windows not be obscured by the placement of the boutique's commercial facilities, such as fitting rooms, stock and staff rooms, and the like. We devised a method of assembling those facilities and forming a core in the center of the space.

At the same time, Hong Kong gives one the impression of being is a place where all sorts of things from all over the world are brought together, forming a complex mix of urbanity. It is a space naturally crafted as aggregate of the natural environment, man-made elements such as buildings and roads, and the thinking of many different types of people. We felt an attraction to that which is as diverse as Hong Kong's unintentionally formed urban space. Thus, the unintentional contour of the space was kept with a simple reduction in building volume. Just as Hong Kong is as a city, the inevitable volume produced by the location given here was a core, a 'microcosm'.

From this, three major advantages are born: 1) an unbroken flow of movement is secured; 2) it becomes a brighter space with no lighting interference, and 3) the multiplicity of expression within the lines of the walls bring out movement in the space. The form of this 'microcosm' holds a sculptural interest as well.

It could be said that, in a way, this unique space was borne of the unintentionality of Hong Kong as a city, rather than something that we produced.

Project Name : JOYCE - THE LEE GARDENS

Design: Koichi Futatsumata/CASE-REAL
Lighting Plan: USHIOSPAX FUKUOKA
Cooperation of construction: SOGO DESIGN HONG KONG
Construction: blueprint design engineering Ltd

Location: Causeway Bay, Hong Kong
Type of Project: Interior Design
Period: May 2011 - Oct 2011
Floor area: 353.9㎡
Art Works: Ryo Matsuoka
Client: JOYCE BOUTIQUE HOLDINGS LIMITED

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The window frame of this Beijing boutique by Japanese studio Nendo is repeated into the depths of the store.

Nendo designed the repetitive display system to recreated the experience of flicking through images on the pages of a catalogue.

See all our stories about Nendo here.

Photographs are by Daici Ano.

Here's some more information from Nendo:

nendo’s a new shop design project in Beijing
“CATALOG” flagship store at Sanlitun Village

“CATALOG” store in Beijing

CATALOG is a Hong Kong-based sports fashion wear select shop with an emphasis on sneakers.

The Beijing store is their first foray into China.

The company's name, CATALOG, reflects its philosophy:
treating brands with different outlooks equally, and actively suggesting ways of coordinating items from
different brands to its customers.

We wanted to recreate the specificity and attraction of a catalogue in our store design.

A store's 'face' is its windows. We 'copy-pasted' the store window over and over again, creating a spatial experience similar to flicking through the pages of a catalogue.

The entire store becomes a series of show windows, and every item is in the spotlight.

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This clothing store in Tel Aviv by Z-A Studio of New York features items displayed on a pegboard that runs to the ceiling of the double-height space.

Called Delicatessen 2, the interior of the shop features furniture that appears to be emerging from the walls, with the spaces beneath them painted yellow.

Clothes are displayed on the pegs along one wall, with handbags mounted at the back of the space.

Photographs are by Assaf Pinchuk.

The following information is from the architects:

By mounting the pegboard on the entire 5m tall space, and lighting it from behind, this rough hardware store material  turned into an ephemeral, lace-like dress that wraps around the space.

In addition to the vertical pegboard display, horizontal display fixtures, made of found and recycled furniture pieces were cut out of the pegboard dress and "pulled" out of the wall revealing the yellow undergarment.

The pegboard material was selected because it is the most bass flexible display infrastructure, which allows the constant change, growth and mutation of the space.

Spatial transformation can follow a change in display needs, evolution of the brand or simply the change of fashion seasons.

The recurring customer who is used to the change of goods can now encounter an immersive transformation and the spatial design can become a commodity consumed on a regular basis.

See also:

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Lik+Neon by Gitta Gschwendtner	Stella K Showroom by Pascal Grasso Architectures	More interiors on Dezeen

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