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	<title>Dezeen &#187; Brinkworth</title>
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		<title>Boxpark NDSM by Brinkworth</title>
		<link>http://www.dezeen.com/2012/09/18/boxpark-ndsm-by-brinkworth/</link>
		<comments>http://www.dezeen.com/2012/09/18/boxpark-ndsm-by-brinkworth/#comments</comments>
		<pubDate>Tue, 18 Sep 2012 11:56:25 +0000</pubDate>
		<dc:creator>Tessa Silva</dc:creator>
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		<category><![CDATA[Boxpark]]></category>
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		<guid isPermaLink="false">http://admin.dezeen.com/?p=245741</guid>
		<description><![CDATA[<p>News: London interiors and retail designer Brinkworth is working on a temporary retail centre made of shipping containers in Amsterdam for pop-up mall company Boxpark. The development, at the NDSM shipyard in the Dutch city's port area, will be Boxpark's second container mall, following the opening of its Shoreditch retail park in London last December. [...]</p><p>The post <a href="http://www.dezeen.com/2012/09/18/boxpark-ndsm-by-brinkworth/">Boxpark NDSM<br /> by Brinkworth</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></description>
			<content:encoded><![CDATA[<p><strong>News: </strong>London interiors and retail designer <a href="http://www.brinkworth.co.uk" target="_blank">Brinkworth</a> is working on a temporary retail centre made of shipping containers in Amsterdam for pop-up mall company <a href="http://www.boxpark.co.uk" target="_blank">Boxpark</a>.<span id="more-245741"></span></p>
<p><img class="alignnone size-full wp-image-246979" title="Boxpark NDSM" src="http://static.dezeen.com/uploads/2012/09/Dezeen-Boxpark-NDSMsq.jpg" alt="Boxpark NDSM" width="468" height="468" /></p>
<p>The development, at the <a href="http://www.ndsm.nl" target="_blank">NDSM</a> shipyard in the Dutch city's port area, will be Boxpark's second container mall, following the opening of its Shoreditch retail park in London last December.</p>
<p><img class="alignnone size-full wp-image-246963" title="Boxpark NDSM" src="http://static.dezeen.com/uploads/2012/09/dezeen_Dezeen-x-Boxpark_1.jpg" alt="Boxpark NDSM" width="468" height="372" /></p>
<p>Boxpark NDSM will feature 120 containers on two levels and sheltered under the 30m-high roof of the shipyard's vast, disused Lasloods building, which was originally housed entire ships while final welding and fitting was carried out.</p>
<p><img class="alignnone size-full wp-image-246964" title="Boxpark NDSM" src="http://static.dezeen.com/uploads/2012/09/dezeen_Dezeen-x-Boxpark_2.jpg" alt="Boxpark NDSM" width="468" height="377" /></p>
<p>The development will open to the public in summer 2012 and will trade from Friday to Sunday only as the former shipyard, which hosts regular markets and festivals, is a popular weekend destination for young people. The project is being developed in conjunction with property investment giant Corio.</p>
<p><img class="alignnone size-full wp-image-246966" title="Boxpark NDSM" src="http://static.dezeen.com/uploads/2012/09/dezeen_Dezeen-x-Boxpark_4.jpg" alt="Boxpark NDSM" width="468" height="363" /></p>
<p>The units will be arranged in a C shape and will house independent shops, bars, restaurants and galleries while open areas within the Lasloods building will be used for events.</p>
<p><img class="alignnone size-full wp-image-246967" title="Boxpark NDSM" src="http://static.dezeen.com/uploads/2012/09/dezeen_Dezeen-x-Boxpark_5.jpg" alt="Boxpark NDSM" width="468" height="367" /></p>
<p>The London development, described as "the world's first pop-up mall", features 60 retail units housed in containers on two levels but is open to the elements, meaning trade is affected during bad weather.</p>
<p><img class="alignnone size-full wp-image-246968" title="Boxpark NDSM" src="http://static.dezeen.com/uploads/2012/09/dezeen_Dezeen-x-Boxpark_6.jpg" alt="Boxpark NDSM" width="468" height="310" /></p>
<p>Boxpark founder Roger Wade told Dezeen that Boxpark NDSM's indoor location means it can host concerts and other events regardless of the weather."It's inspired by Covent Garden," he said. "It's inspired by Italian piazzas."</p>
<p><a href="http://static.dezeen.com/uploads/2012/09/dezeen_Dezeen-x-Boxpark_dwg_1_1000.jpg"><img class="alignnone size-full wp-image-246970" title="dezeen_Dezeen x Boxpark_dwg_1" src="http://static.dezeen.com/uploads/2012/09/dezeen_Dezeen-x-Boxpark_dwg_1.jpg" alt="" width="468" height="237" /></a></p>
<p><em>Ground floor plan - click above for larger image</em></p>
<p>Plans are being drawn up to add fabric awnings to protect shoppers at the Shoreditch mall to overcome problems when it rains. The retail mix at Boxpark in London is also being revised to attract more female shoppers after criticisms that current brands are too male-oriented. There have also been criticisms at the lack of independent retailers in the park.</p>
<p><a href="http://static.dezeen.com/uploads/2012/09/dezeen_Dezeen-x-Boxpark_dwg_2_1000.jpg"><img class="alignnone size-full wp-image-246972" title="dezeen_Dezeen x Boxpark_dwg_2" src="http://static.dezeen.com/uploads/2012/09/dezeen_Dezeen-x-Boxpark_dwg_2.jpg" alt="" width="468" height="236" /></a></p>
<p><em>First floor plan - click above for larger image</em></p>
<p>The London mall is located on vacant land next to the recently opened Shoreditch station and has a five-year lease on the site.</p>
<p>Stores at Boxpark in London include the <a href="http://www.dezeen.com/2012/03/12/nike-fuelstation-at-boxpark/">NikeFuel Station</a>, which features in <a href="http://www.dezeen.com/2012/03/13/dezeen-screen-nikefuel-station-at-boxpark/">a movie we made earlier this year</a>, and an <a href="http://www.dezeen.com/2011/12/15/urbanears-at-boxpark-by-42-architects/">Urbeanears headphone store</a>.</p>
<p>The post <a href="http://www.dezeen.com/2012/09/18/boxpark-ndsm-by-brinkworth/">Boxpark NDSM<br /> by Brinkworth</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></content:encoded>
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		<title>Rapha Cycle Club by Brinkworth</title>
		<link>http://www.dezeen.com/2012/09/11/rapha-cycle-club-by-brinkworth/</link>
		<comments>http://www.dezeen.com/2012/09/11/rapha-cycle-club-by-brinkworth/#comments</comments>
		<pubDate>Tue, 11 Sep 2012 13:05:59 +0000</pubDate>
		<dc:creator>Amy Frearson</dc:creator>
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		<category><![CDATA[Interiors]]></category>
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		<category><![CDATA[cafes]]></category>
		<category><![CDATA[cycling]]></category>
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		<category><![CDATA[London]]></category>
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		<guid isPermaLink="false">http://admin.dezeen.com/?p=244190</guid>
		<description><![CDATA[<p>London cyclists can hang their bicycles on the walls while they grab a coffee or browse at this Soho store for cyclewear brand Rapha by design studio Brinkworth (+ slideshow). The Rapha Cycle Club is conceived as a social meeting place for road cyclists, where memorabilia is exhibited alongside the brand's latest products and live racing is aired [...]</p><p>The post <a href="http://www.dezeen.com/2012/09/11/rapha-cycle-club-by-brinkworth/">Rapha Cycle Club<br /> by Brinkworth</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></description>
			<content:encoded><![CDATA[<p>London cyclists can hang their bicycles on the walls while they grab a coffee or browse at this Soho store for cyclewear brand <a href="http://www.rapha.cc/" target="_blank">Rapha</a> by design studio <a href="http://www.brinkworth.co.uk/" target="_blank">Brinkworth</a> (+ slideshow).<span id="more-244190"></span></p>
<p><img class="alignnone size-full wp-image-244273" title="Rapha Cycle Club by Brinkworth" src="http://static.dezeen.com/uploads/2012/09/dezeen_Rapha-Cycle-Club-by-Brinkworth_3.jpg" alt="Rapha Cycle Club by Brinkworth" width="468" height="338" /></p>
<p>The Rapha Cycle Club is conceived as a social meeting place for road cyclists, where memorabilia is exhibited alongside the brand's latest products and live racing is aired on screens surrounding a cafe area.</p>
<p><img class="alignnone size-full wp-image-244272" title="Rapha Cycle Club by Brinkworth" src="http://static.dezeen.com/uploads/2012/09/dezeen_Rapha-Cycle-Club-by-Brinkworth_2.jpg" alt="Rapha Cycle Club by Brinkworth" width="468" height="334" /></p>
<p>Like the company's other spaces in San Francisco and Osaka, the London club has a Citroen H Van parked up inside it and uses a colour palette of black, white and pink that matches the aesthetic of the Rapha logo and products.</p>
<p><img class="alignnone size-full wp-image-244270" title="Rapha Cycle Club by Brinkworth" src="http://static.dezeen.com/uploads/2012/09/dezeen_Rapha-Cycle-Club-by-Brinkworth_1.jpg" alt="Rapha Cycle Club by Brinkworth" width="468" height="340" /></p>
<p>Metal-framed cabinets and tables can be wheeled around the concrete floor to provide flexible display stands.</p>
<p><img class="alignnone size-full wp-image-244274" title="Rapha Cycle Club by Brinkworth" src="http://static.dezeen.com/uploads/2012/09/dezeen_Rapha-Cycle-Club-by-Brinkworth_4.jpg" alt="Rapha Cycle Club by Brinkworth" width="468" height="626" /></p>
<p>"With Rapha Cycle Clubs, there is finally a permanent home for cycle fans to totally surround themselves in all the best aspects of road cycling in a great café atmosphere,” said Brinkworth Director David Hurren.</p>
<p><img class="alignnone size-full wp-image-244276" title="Rapha Cycle Club by Brinkworth" src="http://static.dezeen.com/uploads/2012/09/dezeen_Rapha-Cycle-Club-by-Brinkworth_6.jpg" alt="Rapha Cycle Club by Brinkworth" width="468" height="334" /></p>
<p>More clubs are due to open in Melbourne, New York and Tokyo and will have similar designs to the London branch.</p>
<p><img class="alignnone size-full wp-image-244275" title="Rapha Cycle Club by Brinkworth" src="http://static.dezeen.com/uploads/2012/09/dezeen_Rapha-Cycle-Club-by-Brinkworth_5.jpg" alt="Rapha Cycle Club by Brinkworth" width="468" height="702" /></p>
<p>Other cycling shops we've featured on Dezeen include <a href="http://admin.dezeen.com/2011/05/28/cyclist-shop-by-react-architects/">one with chunky chipboard walls and artificial turf floors</a>.</p>
<p><img class="alignnone size-full wp-image-244277" title="Rapha Cycle Club by Brinkworth" src="http://static.dezeen.com/uploads/2012/09/dezeen_Rapha-Cycle-Club-by-Brinkworth_7.jpg" alt="Rapha Cycle Club by Brinkworth" width="468" height="398" /></p>
<p><a href="http://www.dezeen.com/tag/cycling/">See all our stories about cycling »</a></p>
<p><img class="alignnone size-full wp-image-244278" title="Rapha Cycle Club by Brinkworth" src="http://static.dezeen.com/uploads/2012/09/dezeen_Rapha-Cycle-Club-by-Brinkworth_8.jpg" alt="Rapha Cycle Club by Brinkworth" width="468" height="592" /></p>
<p>Here's a project description from Brinkworth:</p>
<hr />
<p>Brinkworth design London Rapha Cycle Club.</p>
<p>Luxury cycling apparel brand Rapha appoint design consultancy Brinkworth to create their unique retail concept - Rapha Cycle Club.</p>
<p>Brinkworth were commissioned to develop the Rapha Cycle Club concept into an environment that would reflect the core cultural values of Rapha’s heritage, the glory and suffering of world road cycling. The first permanent UK Cycle Club now open in London’s Soho, builds on Rapha’s vision to provide a meeting place for the cycling community to eat, drink, watch racing and shop from the full Rapha product range, totally immersing themselves in a space dedicated to the pursuit of road cycling.</p>
<p>The Cycle Club aesthetic exemplifies the Rapha approach of premium design and materials while referencing workshop functionality. A flexible retail system has been developed to display not only apparel but unique products and Rapha’s collection of cycling memorabilia. A double height rear feature wall creates a backdrop to the iconic Rapha ‘H’ Van, a constant element of the brand, evoking a strong image of 60s racing.</p>
<p>Brinkworth have taken an intentionally unconventional approach to the layout, designing a space that places equal importance on the social and retail aspects, to deliver a truly blended experience. Bespoke cycle storage for visitors’ bikes and tools for basic bike servicing and maintenance are available, ensuring that the club is a key destination for both city cyclists and racers alike.</p>
<p>Integrated within the space is a custom-designed bar area with zinc-topped counter, reminiscent of timeless European café culture, underpinned by the Rapha branded cups and espresso machines. Visitors sit at laser-etched tabletops that feature famous alpine climbs, while watching racing on large screens positioned within the space. Solid concrete flooring combined with the unmistakable grey, white and pink Rapha colour scheme brands the overall space.</p>
<p>The post <a href="http://www.dezeen.com/2012/09/11/rapha-cycle-club-by-brinkworth/">Rapha Cycle Club<br /> by Brinkworth</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></content:encoded>
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