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	<title>Dezeen &#187; Bucharest</title>
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	<description>architecture and design magazine</description>
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		<title>Phill by Nuca Studio</title>
		<link>http://www.dezeen.com/2011/10/22/phill-by-nuca-studio/</link>
		<comments>http://www.dezeen.com/2011/10/22/phill-by-nuca-studio/#comments</comments>
		<pubDate>Sat, 22 Oct 2011 09:10:09 +0000</pubDate>
		<dc:creator>Amy Frearson</dc:creator>
				<category><![CDATA[all]]></category>
		<category><![CDATA[Interiors]]></category>
		<category><![CDATA[Restaurants and bars]]></category>
		<category><![CDATA[Bucharest]]></category>
		<category><![CDATA[interiors]]></category>
		<category><![CDATA[Nuca Studio]]></category>
		<category><![CDATA[playgrounds]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[Romania]]></category>

		<guid isPermaLink="false">http://www.dezeen.com/?p=166942</guid>
		<description><![CDATA[<p>Customers can leave their children playing downstairs and dine beside a four metre-high model elephant at this Bucharest restaurant. Recently completed by Romanian designers Nuca Studio, Phill houses its restaurant on the first floor, while a playground, multi-function hall and café occupy the ground level below. The elephant stands over the central staircase and appears to [...]</p><p>The post <a href="http://www.dezeen.com/2011/10/22/phill-by-nuca-studio/">Phill by Nuca Studio</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.dezeen.com/?p=166942"><img class="alignnone size-full wp-image-167084" title="Phill by Nuca Studio" src="http://static.dezeen.com/uploads/2011/10/dezeen_Phill-by-Nuca-Studio-01.jpg" alt="Phill by Nuca Studio" width="468" height="468" /></a></p>
<p>Customers can leave their children playing downstairs and dine beside a four metre-high model elephant at this Bucharest restaurant.<span id="more-166942"></span></p>
<p><img class="alignnone size-full wp-image-167085" title="Phill by Nuca Studio" src="http://static.dezeen.com/uploads/2011/10/dezeen_Phill-by-Nuca-Studio-02.jpg" alt="Phill by Nuca Studio" width="468" height="468" /></p>
<p>Recently completed by Romanian designers <a href="http://www.nuca-studio.ro/" target="_blank">Nuca Studio</a>, Phill houses its restaurant on the first floor, while a playground, multi-function hall and café occupy the ground level below.</p>
<p><img class="alignnone size-full wp-image-167086" title="Phill by Nuca Studio" src="http://static.dezeen.com/uploads/2011/10/dezeen_Phill-by-Nuca-Studio-03.jpg" alt="Phill by Nuca Studio" width="468" height="678" /></p>
<p>The elephant stands over the central staircase and appears to be listening to music from a painted-on mp3 player and headphones.</p>
<p><img class="alignnone size-full wp-image-167087" title="Phill by Nuca Studio" src="http://static.dezeen.com/uploads/2011/10/dezeen_Phill-by-Nuca-Studio-04.jpg" alt="Phill by Nuca Studio" width="468" height="593" /></p>
<p>Circular openings create colourfully framed views between rooms, allowing parents to keep an eye on their children.</p>
<p><img class="alignnone size-full wp-image-167090" title="Phill by Nuca Studio" src="http://static.dezeen.com/uploads/2011/10/dezeen_Phill-by-Nuca-Studio-07.jpg" alt="Phill by Nuca Studio" width="468" height="365" /></p>
<p>Other Dezeen stories featuring fun play areas include <a href="http://www.dezeen.com/2009/07/05/trees-for-lycee-germaine-tillon-by-matali-crasset/">a series of sculptural trees for a high school</a> and <a href="http://www.dezeen.com/2011/02/24/house-in-nakameguro-by-level-architects/">a house complete with slides and a ballpond</a>.</p>
<p><img class="alignnone size-full wp-image-167091" title="Phill by Nuca Studio" src="http://static.dezeen.com/uploads/2011/10/dezeen_Phill-by-Nuca-Studio-08.jpg" alt="Phill by Nuca Studio" width="468" height="468" /></p>
<p>Photography is by <a href="http://cosmindragomir.info/" target="_blank">Cosmin Dragomir</a>.</p>
<p><img class="alignnone size-full wp-image-167092" title="Phill by Nuca Studio" src="http://static.dezeen.com/uploads/2011/10/dezeen_Phill-by-Nuca-Studio-09.jpg" alt="Phill by Nuca Studio" width="468" height="468" /></p>
<p>Here’s some more information from Nuca Studio:</p>
<hr />
<p>Phill – Playground &amp; Restaurant in Bucharest by Nuca Studio</p>
<p>Phill is a meeting place designed for the entire family. It has a playground, a multipurpose room and a small café at the ground floor and a restaurant at the second level.</p>
<p><img class="alignnone size-full wp-image-167093" title="Phill by Nuca Studio" src="http://static.dezeen.com/uploads/2011/10/dezeen_Phill-by-Nuca-Studio-10.jpg" alt="Phill by Nuca Studio" width="468" height="468" /></p>
<p>The playground and the multipurpose room are enclosed areas with independent light and acoustic scenarios and they accommodate activities from theater and puppet shows to martial arts and ballet lessons.</p>
<p><img class="alignnone size-full wp-image-167094" title="Phill by Nuca Studio" src="http://static.dezeen.com/uploads/2011/10/dezeen_Phill-by-Nuca-Studio-11.jpg" alt="Phill by Nuca Studio" width="468" height="386" /></p>
<p>In between them the small café communicates visually with the playground through a couple of round openings.</p>
<p><img class="alignnone size-full wp-image-167097" title="Phill by Nuca Studio" src="http://static.dezeen.com/uploads/2011/10/dezeen_Phill-by-Nuca-Studio-14.jpg" alt="Phill by Nuca Studio" width="468" height="468" /></p>
<p>Upstairs, the dining area is an open space directly linked with the lobby.</p>
<p><img class="alignnone size-full wp-image-167096" title="Phill by Nuca Studio" src="http://static.dezeen.com/uploads/2011/10/dezeen_Phill-by-Nuca-Studio-13.jpg" alt="Phill by Nuca Studio" width="468" height="468" /></p>
<p>The functions of the program have their own agenda but at the same time they work closely together therefore the connection of the individual spaces was very important.</p>
<p><img class="alignnone size-full wp-image-167088" title="Phill by Nuca Studio" src="http://static.dezeen.com/uploads/2011/10/dezeen_Phill-by-Nuca-Studio-05.jpg" alt="Phill by Nuca Studio" width="468" height="468" /></p>
<p>In order to link these different rooms, the walls were perforated by transparent openings and a special attention was paid to the stairs design which climb their way to the second floor around a 4 meter tall elephant.</p>
<p><img class="alignnone size-full wp-image-167089" title="Phill by Nuca Studio" src="http://static.dezeen.com/uploads/2011/10/dezeen_Phill-by-Nuca-Studio-06.jpg" alt="Phill by Nuca Studio" width="468" height="654" /></p>
<p>Attempting to be appealing to both children and adults the overall design draws its inspiration from vinyl toy and Manga culture, looking to be engaging and to capture the imagination of all visitors.</p>
<p><img class="alignnone size-full wp-image-167095" title="Phill by Nuca Studio" src="http://static.dezeen.com/uploads/2011/10/dezeen_Phill-by-Nuca-Studio-12.jpg" alt="Phill by Nuca Studio" width="468" height="647" /></p>
<p>The exact formal sense of the ceiling's intricate geometry is open to interpretation as some of the shapes resulted from a meticulous handling of the complicated air duct system alongside the heavy concrete structure.</p>
<p><img class="alignnone size-full wp-image-167098" title="Phill by Nuca Studio" src="http://static.dezeen.com/uploads/2011/10/dezeen_Phill-by-Nuca-Studio-15.jpg" alt="Phill by Nuca Studio" width="468" height="540" /></p>
<p>Project team: Robert Marin, Andrei Rotariu, Mihnea Vieru, Mircea Adrian Mihai</p>
<p>The post <a href="http://www.dezeen.com/2011/10/22/phill-by-nuca-studio/">Phill by Nuca Studio</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></content:encoded>
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		<slash:comments>5</slash:comments>
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		<title>Entrance by Square One</title>
		<link>http://www.dezeen.com/2010/04/11/entrance-by-square-one/</link>
		<comments>http://www.dezeen.com/2010/04/11/entrance-by-square-one/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 20:21:12 +0000</pubDate>
		<dc:creator>Rose Etherington</dc:creator>
				<category><![CDATA[all]]></category>
		<category><![CDATA[Interiors]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Bucharest]]></category>
		<category><![CDATA[interiors]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[Romania]]></category>
		<category><![CDATA[Square One]]></category>

		<guid isPermaLink="false">http://www.dezeen.com/?p=73646</guid>
		<description><![CDATA[<p>Romanian studio Square One have completed a clothing store in Bucharest with pointy display stands and a network of black electrical cables. Called Entrance, the monochrome interior features light bulbs weighted at the ends of electrical wires that create angular lines fanning out over the ceiling. Angular display stands extend triangular volumes towards the ceiling. [...]</p><p>The post <a href="http://www.dezeen.com/2010/04/11/entrance-by-square-one/">Entrance by Square One</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-73647" src="http://static.dezeen.com/uploads/2010/04/dzn_Entrance-by-SquareONE-1.jpg" alt="" width="450" height="450" /></p>
<p>Romanian studio <a href="http://www.squareone.ro/">Square One</a> have completed a clothing store in Bucharest with pointy display stands and a network of black electrical cables. <span id="more-73646"></span></p>
<p><img class="alignnone size-full wp-image-73648" src="http://static.dezeen.com/uploads/2010/04/dzn_Entrance-by-SquareONE-2.jpg" alt="" width="450" height="450" /></p>
<p>Called Entrance, the monochrome interior features light bulbs weighted at the ends of electrical wires that create angular lines fanning out over the ceiling.</p>
<p><img src="http://static.dezeen.com/uploads/2010/04/dzn_Entrance-by-SquareONE-3.jpg" alt="" width="450" height="644" /></p>
<p>Angular display stands extend triangular volumes towards the ceiling.</p>
<p><img src="http://static.dezeen.com/uploads/2010/04/dzn_Entrance-by-SquareONE-5.jpg" alt="" width="450" height="321" /></p>
<p>One side of each emits light to illuminate the merchandise.</p>
<p><img class="alignnone size-full wp-image-73652" src="http://static.dezeen.com/uploads/2010/04/dzn_Entrance-by-SquareONE-6.jpg" alt="" width="450" height="320" /></p>
<p>The information below is from SquareONE:</p>
<hr />
<p>The concept began by trying to transform a space of 200 sqm in an allegory. Imaginary animals that abide in a surreal forest, a refuge, a route.</p>
<p><img class="alignnone size-full wp-image-73653" src="http://static.dezeen.com/uploads/2010/04/dzn_Entrance-by-SquareONE-7.jpg" alt="" width="450" height="328" /></p>
<p>Thus it might sound pretentious, technical and formal achievement must remain simple, unsophisticated, a honest approach to the conceptual design, not supported by pretentious materials or sophisticated systems.</p>
<p><img src="http://static.dezeen.com/uploads/2010/04/dzn_Entrance-by-SquareONE-4.jpg" alt="" width="450" height="300" /></p>
<p>I tried to use as little graphics or decorative elements as possible to illustrate the concept, functional objects must do that. The shape of those object should tell the story.</p>
<p><img src="http://static.dezeen.com/uploads/2010/04/dzn_Entrance-by-SquareONE-15.jpg" alt="" width="450" height="655" /></p>
<p>A peculiarity of this arrangement is the fact that none of the objects used were purchased. All items being manufactured under the project.</p>
<p><img class="alignnone size-full wp-image-73654" src="http://static.dezeen.com/uploads/2010/04/dzn_Entrance-by-SquareONE-8.jpg" alt="" width="450" height="668" /></p>
<p>The shapes and positions of the objects in central space was designed so as to create several routes for equal exposure of the emblematic products.</p>
<p><img class="alignnone size-full wp-image-73655" src="http://static.dezeen.com/uploads/2010/04/dzn_Entrance-by-SquareONE-9.jpg" alt="" width="450" height="675" /></p>
<p>These objects have resulted from a formal synthesis by illustrating a number of three animals in motion.</p>
<p><img class="alignnone size-full wp-image-73656" src="http://static.dezeen.com/uploads/2010/04/dzn_Entrance-by-SquareONE-10.jpg" alt="" width="450" height="675" /></p>
<p>Zoomorphic design  and geometric shaping almost extreme minimal tried to minimize the decorative approach.</p>
<p><img class="alignnone size-full wp-image-73657" src="http://static.dezeen.com/uploads/2010/04/dzn_Entrance-by-SquareONE-11.jpg" alt="" width="450" height="326" /></p>
<p>The use of very sharp angles (most angles on vertical objects under 45 degrees), gave more dynamism in the composition of objects, seen from different angles, they can change appearance.</p>
<p><img class="alignnone size-full wp-image-73658" src="http://static.dezeen.com/uploads/2010/04/dzn_Entrance-by-SquareONE-12.jpg" alt="" width="450" height="653" /></p>
<p>I also preferred not  close volumes for spatial geometry without spatiality, a kind of origami like  2D shell, which is in constant metamorphosis.</p>
<p><img class="alignnone size-full wp-image-73659" src="http://static.dezeen.com/uploads/2010/04/dzn_Entrance-by-SquareONE-13.jpg" alt="" width="450" height="595" /></p>
<p>I used the ceiling to illustrate  the trees made of black electrical wires which is also the lighting system, ceiling grid was invaded by black wires tensioned using weights that disguises lamp socket.</p>
<p><img class="alignnone size-full wp-image-73660" src="http://static.dezeen.com/uploads/2010/04/dzn_Entrance-by-SquareONE-14.jpg" alt="" width="450" height="656" /></p>
<p>The Drawing of the electrical cables network creates the virtual habitat of the objects. A dynamic relation is created between the hanging branches of the light trees and the uprising vectors of each of the three objects</p>
<p><img class="alignnone size-full wp-image-73663" src="http://static.dezeen.com/uploads/2010/04/dzn_Entrance-by-SquareONE-17.gif" alt="" width="450" height="450" /></p>
<p>Dressing booths are like a refuge in the middle of a forest. Suggesting a sort of "glazing" to the rest of space, a media interface, composed of LCD screens, is placed on the exterior wall of the cabins. To display accessories and jewelry we created  rectangular prismatic objects at different heights which seem to emerge from the floor surface in various areas with apparently random positioning.</p>
<p><img class="alignnone size-full wp-image-73664" src="http://static.dezeen.com/uploads/2010/04/dzn_Entrance-by-SquareONE-18.gif" alt="" width="450" height="450" /></p>
<p>Materials used were  simple and inexpensive  as can be. Furniture items are made from MDF polyurethane painted supported by light metal structures made of very thin sections (4mm diameter), whose stiffness comes from the way the structure geometry is closed. Two of the objects have a recessed translucent membrane in one of  the vertical planes, in order to spread light on the exposing surface</p>
<p><img class="alignnone size-full wp-image-73665" src="http://static.dezeen.com/uploads/2010/04/dzn_Entrance-by-SquareONE-19.gif" alt="" width="450" height="450" /></p>
<p>The light trees  are made from black electrical cable, energy saving light bulbs, cable clamps. The Weights which masks the light bulb sockets and  tensions the cables, are made of painted metal pipe segments in black electrostatic paint. Objects displaying accessories are made of black and transparent Plexiglas.</p>
<p><img class="alignnone size-full wp-image-73666" src="http://static.dezeen.com/uploads/2010/04/dzn_Entrance-by-SquareONE-20.gif" alt="" width="450" height="338" /></p>
<p>Team:<br />
Arh Adrian Cancer<br />
Arh Sabin Dumitru</p>
<hr />
<h3><span style="color: #ff6600;">See also:</span></h3>
<p><span style="color: #ff6600;"><span style="color: #ffffff;">.</span><br />
</span></p>
<table style="text-align: left; height: 150px; width: 450px;" border="0" cellspacing="0" cellpadding="0">
<tbody>
<tr>
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<p>The post <a href="http://www.dezeen.com/2010/04/11/entrance-by-square-one/">Entrance by Square One</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></content:encoded>
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		<slash:comments>8</slash:comments>
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