The temporary space is located in London's Spitalfields Market and was assembled in under a week using pre-fabricated and inexpensive building materials.

Shoes and boots are displayed on wooden pallets and in metal cages, whilst furniture and objects have been covered in shrink-wrap.

The shoes are spotlit by low-hung construction lighting and excess electrical cord has been secured with clamps to accentuate the DIY approach.

The space is divided by translucent, yellow PVC Curtains and strip lights have been arranged in zig-zagging lines to backlight the displays.

Here's some more information from the designers:

Turning the current economic downturn to an advantage Campaign created a temporary retail space for the iconic brand in the heart of London’s East End. Inspired by Dr. Martens’ heritage and attitude that catapulted it from a working-class essential to a counter-cultural icon, the store has been designed with a no frills aesthetic using inexpensive industrial materials, readily available and quick to assemble.

Off the shelf industrial fittings combine with customized elements to create a shop more akin to a warehouse stockroom, an area usually out of bounds to the customer. The brand’s trademark yellow is vigorously expressed throughout the space; footwear on display on the back wall is illuminated with graphic fluorescent lighting and a movable bright yellow PVC curtain to divide the shop floor.

Salvaged furniture and objects are shrink-wrapped and dotted throughout the store. Signage has been stencilled with spray paint to the store’s glass facades, concrete flooring and shrink-wrapped objects. Constructed within six days, the interior fit-out of the pop-up store has been achieved at a fraction of the cost of a conventional retail fit-out.

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by FreshBritain and Campaign appeared first on Dezeen.

London designers Campaign have installed a cardboard shop selling architecture books as part of the London Festival of Architecture.

Called Foldaway Bookshop, the temporary store is stocked by RIBA Bookshops and will be recycles at the end of the installation.

Recommendations from London architects and critics are displayed on the walls alongside projected films featuring London landmarks.

The shop remains in place until 4 July.

See also: Dezeen's top ten cardboard projects

Photographs are by Paul Greenleaf.

Here's some more information from Campaign:

Foldaway Bookshop

Opening for just 13 days, Foldaway Bookshop is a pop-up specialist bookshop created for the London Festival of Architecture 2010.

As the digital revolution advances, Foldaway Bookshop, celebrates the art form of the printed publication and create a key destination and sociable hub to welcome visitors to the Festival, a place that embodies the concept of the LFA2010 – ‘the welcoming city’. Stocked by RIBA Bookshops, Foldaway Bookshop is a specialist architecture bookshop featuring the latest must-have high quality publications and the most coveted architecture classics. The collection includes vintage publications and a collection of artists’ books selected by Handmade & Bound, which are architectural in form or document life in contemporary urban spaces.

Foldaway Bookshop will have a bespoke interior created by design studio Campaign. The walls, shelving and sales counter will be constructed entirely from cardboard and recycled at the end of the Festival. Eurban’s Carbon Cube and the Flexible Love Chair, which is made entirely of card, will provide comfortable seating in store.

Central to the Bookshop will be a display of vintage copies of Architectural Design, sourced from the personal collection of the late Monica Pidgeon, who edited the journal 1945-75 and was responsible for establishing it as the premier international architectural magazine.

Book recommendations from a selection of London's practising architects and critics will be displayed throughout the store to enhance the browsing experience. Projections of clips from seminal films featuring modern architecture and the city will animate the space, creating a lively and sociable space to host a variety of events including book launches, signings, and talks.

LFA2010 Central: Nash Ramblas
10 Heddon Street (off Regent Street), London W1B 4BX
Opening: Tues 22 June - 4 July Opening times: Sun-Fri 10-5, Sat 11-6

See also:

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NY 11-18-02-10 by Campaign for Dunhill	Smithfield menswear cardboard shop	Dezeen’s top ten: cardboard projects

The post Foldaway Bookshop by Campaign appeared first on Dezeen.