"For me it was really about celebrating trades that have been lost in this amazing part of London which has a rich history," says Toogood.

Each of the handmade over-sized coats covered in industrial paint is labelled with the name of a trade, such as brewer, potter or puppeteer, that used to take place in the Seven Dials area of London.

Dezeen commissioned seven young designers to create seven installations to hang above the streets of Covent Garden during last year's London Design Festival, and Toogood's 7x7 installation was located on Monmouth Street.

Photos are by Mark Cocksedge.

The music featured in the movie is a song called Blue Sapphire by Remote Scenes. You can listen to the full track on Dezeen Music Project.

See all our stories about designs by Faye Toogood »
See more about Seven Designers for Seven Dials »
See all of our coverage of London Design Festival 2012 »

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have been lost" - Faye Toogood appeared first on Dezeen.

Structures by young designers Faye Toogood, Vic Lee, Paul Cocksedge, Philippe Malouin, Aberrant Architecture, Gitta Gschwendtner and Dominic Wilcox are installed above the streets of the Seven Dials area of Covent Garden, London.

There are little exhibits on each one at our pop-up shop Dezeen Super Store at 38 Monmouth Street, where you can still get 10% off any Dezeen Super Store purchase (excluding sale stock and Jambox) and enter our competition to win a designer watch worth £150 by downloading this flyer and presenting it at the shop.

Dezeen has also put together a free map to chart all the events at this year's London Design Festival. Explore the large map here.

The Seven Designers for Seven Dials installations will be in place until 5 October and Dezeen Super Store is open until 30 September.

See all our stories about the London Design Festival here.

Above: 7 x 7 by Faye Toogood - hanging high above the heads of passers-by on Monmouth Street, Faye Toogood’s installation is a series of 49 outsized workers’ overcoats, representing the different trades within Seven Dials that have shaped the area over the years.

Above: Aerial Escape by Gitta Gschwendtner - German-born designer Gitta Gschwendtner has also taken inspiration from the area’s slum history, when each of the seven apexes facing the Seven Dials monument housed pubs linked by underground escape tunnels. In Gschwendtner’s installation, seven interconnected ladders link two windows either side of Earlham Street to seemingly provide an escape route across the road and beyond.

Above: The Birds of Seven Dials by Dominic Wilcox - London designer Dominic Wilcox has created an arch across Neal Street made out of empty bird cages, symbolising Charles Dickens’s description of Seven Dials as a place full of bird shops. Each cage is left open to symbolise the memory of the bird shops and birds long departed from the street.

Above: Catchpenny Quackery by Aberrant Architecture - Aberrant Architecture’s installation consists of 18 large metallic coins hanging above the street. Each coin features a unique symbol that advertises one of the bogus products and services that used to be offered by quack doctors in the Seven Dials area in years gone by.

Above: Bunting by Philippe Malouin - Philippe Malouin has erected a giant installation of bunting made from transparent PVC to celebrate and highlight the Seven Dials area and its landmarks. Blown by the wind, the sixty bunting lines point the way to the Seven Dials monument.

Above: Illustrations by Vic Lee - London-based illustrator Vic Lee has created a series of flags that draw on the shady history of the Seven Dials area. The illustrations incorporate the old street names during the 17th and 18th centuries, a time when Seven Dials was a slum famous for its gin shops.

Above: Dial by Paul Cocksedge - Paul Cocksedge has suspended a mysterious interactive installation called Dial, consisting simply of a large floating telephone number suspended between two buildings. Only those curious members of the public tempted to call the number will discover its secret.

Photographs are by Mark Cocksedge.

Dezeen's London Design Festival map

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The map above is taken from Dezeen's guide to the London Design Festival, which lists all the events going on across the city this week. We'll be updating it over the coming days with extra information on our highlights so keep checking back. Explore the larger version of this map here.

The post Seven Designers for Seven Dials
audio guide appeared first on Dezeen.

The Back Room is a week-long series of events run by Studio Toogood to celebrate the resurgence of traditional crafts and production techniques among urban designers.

Workshops on leather tooling, bread-making and other traditional skills are being offered alongside life drawing classes and a literary salon for budding poets and writers.

Visitors can try The M25 Luncheon, a meal created by food designers Arabeschi di Latte using ingredients sourced within London's orbital motorway.

Faye Toogood is also launching her Batch collection of furniture, which makes previously limited edition pieces, such as the Spade chair, more accessible.

The final events on Friday are a life drawing class with artist Christian Mizon and a food discussion led by Francesca Sarti, founder of Arabeschi de Latte.

An aerial installation by Toogood is currently on show in Covent Garden as part of Seven Designers for Seven Dials, an exhibition curated by Dezeen which also features work from Paul Cocksedge, Dominic Wilcox and Gitta Gschwendtner.

See all stories about Faye Toogood »
See all stories about London Design Festival »

Here's some more information from Studio Toogood:

The Back Room
A project by Studio Toogood
Featuring The M25 Luncheon by Arabeschi di Latte.
At Home: Studio Toogood, 1 Baldwin Terrace, London N1 7RU
Saturday 15th – Friday 21st September 11am – 5pm

The Back Room is a celebration of the ‘post-industrial’ era – the resurgence of individuals and small collectives applying their own skills within the urban city to produce, make, manufacture and sell directly.

The workers at Studio Toogood invite visitors to see behind the scenes of their north London canal-side location to experience a modest back-room setting. Find the beauty in the utilitarian and the austere while tucking into a new take on a ploughman's, The M25 Luncheon, served up by food designers Arabeschi di Latte using ingredients gathered from within the M25, washed down with a mug of locally brewed beer.

In a bid to industrialise craftsmanship, Faye Toogood will be launching her latest collection of furniture, Batch. Pieces formerly available only as limited editions have now been made accessible through small-scale production. Made in Britain. Available worldwide.

Dezeen's London Design Festival map

.

The map above is taken from Dezeen's guide to the London Design Festival, which lists all the events going on across the city this week. We'll be updating it over the coming days with extra information on our highlights so keep checking back. Explore the larger version of this map here.

The post The Back Room
by Studio Toogood appeared first on Dezeen.

London Design Festival: Seven aerial installations by young designers Faye Toogood (above), Vic Lee, Paul Cocksedge, Philippe Malouin, Aberrant Architecture, Gitta Gschwendtner and Dominic Wilcox will be installed above the streets of Seven Dials in London during the London Design Festival next month, as part of a project curated by Dezeen.

Called Seven Designers for Seven Dials, the project is a collaboration between Dezeen and the Seven Dials shopping district, and will run from 14 September to 5 October 2012.

Each of the designs, which draw on different aspects of the history or character of Seven Dials, will also be showcased in an exhibition at Dezeen Super Store, our pop-up design emporium located in area. You can see details about each installation below.

Above: Queen Street, one of four illustrations by Vic Lee

London-based illustrator Vic Lee will create a series of flags that draw on the shady history of the Seven Dials area. The illustrations will incorporate the old street names during the 17th and 18th centuries, a time when Seven Dials was a slum famous for its gin shops.

Above: Dial by Paul Cocksedge

Paul Cocksedge will create a mysterious interactive installation called Dial, consisting simply of a large floating telephone number suspended between two buildings. Only those curious members of the public tempted to call the number will discover its secret.

Above: Bunting by Philippe Malouin

Philippe Malouin will erect a giant installation of bunting made from transparent PVC to celebrate and highlight the Seven Dials area and its landmarks. Blown by the wind, the sixty bunting lines will point the way to the Seven Dials monument.

Above: Catchpenny Quackery by Aberrant Architecture

Aberrant Architecture's installation will consist of 18 large metallic coins hanging above the street. Each coin will feature a unique symbol that advertises one of the bogus products and services that used to be offered by quack doctors in the Seven Dials area in years gone by.

Above: Aerial Escape by Gitta Gschwendtner

German-born designer Gitta Gschwendtner has also taken inspiration from the area's slum history, when each of the seven apexes facing the Seven Dials monument housed pubs linked by underground escape tunnels. In Gschwendtner's installation, seven interconnected ladders will link two windows either side of Earlham Street to seemingly provide an escape route across the road and beyond.

Above: The Birds of Seven Dials by Dominic Wilcox

Dominic Wilcox will create an arch across Neal Street made out of empty bird cages, referencing Charles Dickens’s description of Seven Dials as a place full of bird shops and bird cage makers. Each cage will be left open to symbolise the memory of the bird shops and birds long departed from the street.

Above: 7 x 7 by Faye Toogood

Hanging high above the heads of passers-by on Monmouth Street, Faye Toogood's installation will be a series of 49 outsized workers’ overcoats, representing the different trades within Seven Dials that have shaped the area over the years.

Seven Designers for Seven Dials
14 September to 5 October 2012

Seven Designers for Seven Dials is a collaboration between Dezeen and Seven Dials. More information about each of the installations can be found at:  www.sevendials.co.uk/events.

www.dezeen.com
www.sevendials.co.uk

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aerial installations curated by Dezeen appeared first on Dezeen.

London Design Festival 2011: here are some photos of the third collection of furniture by London designer Faye Toogood, this time exploring iridescent materials, on show at Phillips de Pury & Company in London this week. 

Working in bronze, aluminium, steel, glass and resin, Toogood has designed a dressing table lighting, jewellery stand and armoured bench that refract and reflect light to create shifting optical effects.

The collection also includes new versions of her Elements Table and Spade Chair, which both featured in her country-inspired Super Natural presentation in London last September and the more sinister Natura Morta show in Milan.

Delicate Interference: Assemblage 3 is on show at Phillips de Pury & Company at Claridge’s, 45-47 Brook Street, London W1 until 4 October.

See all our stories about Toogood here and all our stories about the London Design Festival 2011 here.

Here's some more information from Phillips de Pury & Company:

British Designer, Faye Toogood, will launch her third furniture collection, Delicate Interference: Assemblage 3, exclusively with Phillips de Pury & Company during the 2011 London Design Festival.

The series examines iridescence as a natural optical force through new and re-contextualised works in bronze, aluminium, steel, glass and resin. By a touch of alchemy she uses man-made materials to create a natural phenomenon, mimicking nature’s ability to attract and protect through the refraction of light.

The entire series will be on show at Phillips de Pury’s Brook Street space with Studio Toogood directing the exhibition design. All works in the collection will be available exclusively through Phillips de Pury.

“Faye Toogood has developed one of the most compelling catalogues of design work in recent years. Her latest, Assemblage 3: Delicate Interference, offers an intelligent, timely study of material, form and finish. We are thrilled to be a part of this watershed exhibition for Faye.“ Brent Dzekciorius, Director of Retail Operations, Phillips de Pury & Company.

Faye Toogood graduated from Bristol University with a degree in Fine Art and Art History. Upon graduation she worked closely with Min Hogg, the founding editor of The World of Interiors magazine, and eventually held the prestigious post of Decoration Editor.

Eight years later, Toogood established the eponymous Studio, set on the bank of Regents canal, and is now recognised for initiating some of the most innovative and outstanding design projects today. Clients include Comme des Garcons, Alexander McQueen, and Tom Dixon.

See also:

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Natura Morta by Studio Toogood	Sneaker department by Studio Toogood	Utility exhibition stand by Studio Toogood

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by Faye Toogood appeared first on Dezeen.