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	<title>Dezeen &#187; Form Us With Love</title>
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	<link>http://www.dezeen.com</link>
	<description>architecture and design magazine</description>
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		<title>Hood by Form Us With Love for Ateljé Lyktan</title>
		<link>http://www.dezeen.com/2013/03/12/hood-modular-lamp-shades-by-form-us-with-love-for-atelje-lyktan/</link>
		<comments>http://www.dezeen.com/2013/03/12/hood-modular-lamp-shades-by-form-us-with-love-for-atelje-lyktan/#comments</comments>
		<pubDate>Tue, 12 Mar 2013 18:38:55 +0000</pubDate>
		<dc:creator>Dan Howarth</dc:creator>
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		<category><![CDATA[Stockholm 2013]]></category>
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		<category><![CDATA[Form Us With Love]]></category>
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		<guid isPermaLink="false">http://admin.dezeen.com/?p=298077</guid>
		<description><![CDATA[<p>Product news: these large, modular, compressed-felt lamp shades by Stockholm studio Form Us With Love are designed to create a cosy environment around a table (+ slideshow). Seams folded outward around the edge of each panel are connected with small pegs to form the Hood modular lamp shades, which Form Us With Love designed for Swedish lighting company Ateljé [...]</p><p>The post <a href="http://www.dezeen.com/2013/03/12/hood-modular-lamp-shades-by-form-us-with-love-for-atelje-lyktan/">Hood by Form Us With Love<br /> for Ateljé Lyktan</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.dezeen.com/category/product-news/"><strong>Product news:</strong></a> these large, modular, compressed-felt lamp shades by Stockholm studio Form Us With Love are designed to create a cosy environment around a table (+ slideshow).<span id="more-298077"></span></p>
<p><img class="alignnone size-full wp-image-298147" title="Hood by Form Us With Love for Atelje Lyktan" src="http://static.dezeen.com/uploads/2013/03/dezeen_Hood-by-Form-Us-With-Love-for-Atelje-Lyktan_2.jpg" alt="Hood by Form Us With Love for Atelje Lyktan" width="468" height="540" /></p>
<p>Seams folded outward around the edge of each panel are connected with small pegs to form the Hood modular lamp shades, which <a href="http://www.formuswithlove.se/" target="_blank">Form Us With Love</a> designed for Swedish lighting company <a href="http://www.atelje-lyktan.se/" target="_blank">Ateljé Lyktan</a>.</p>
<p><img class="alignnone size-full wp-image-298148" title="Hood by Form Us With Love for Atelje Lyktan" src="http://static.dezeen.com/uploads/2013/03/dezeen_Hood-by-Form-Us-With-Love-for-Atelje-Lyktan_3.jpg" alt="Hood by Form Us With Love for Atelje Lyktan" width="468" height="558" /></p>
<p>Three different sections are used to create the shades: four corner panels are attached to create a dome, then the shape can be extended by adding curved side or flat top sections.</p>
<p><img class="alignnone size-full wp-image-298149" title="Hood by Form Us With Love for Atelje Lyktan" src="http://static.dezeen.com/uploads/2013/03/dezeen_Hood-by-Form-Us-With-Love-for-Atelje-Lyktan_4.jpg" alt="Hood by Form Us With Love for Atelje Lyktan" width="468" height="468" /></p>
<p>These formations create vautled coverings that are circular, oblong or chamfered-square shapes in plan.</p>
<p><img class="alignnone size-full wp-image-298150" title="Hood by Form Us With Love for Atelje Lyktan" src="http://static.dezeen.com/uploads/2013/03/dezeen_Hood-by-Form-Us-With-Love-for-Atelje-Lyktan_5.jpg" alt="Hood by Form Us With Love for Atelje Lyktan" width="468" height="351" /></p>
<p>The light sources covered in acrylic domes hang from thin wires connected to the ceiling wherever four sections meet.</p>
<p><img class="alignnone size-full wp-image-298151" title="Hood by Form Us With Love for Atelje Lyktan" src="http://static.dezeen.com/uploads/2013/03/dezeen_Hood-by-Form-Us-With-Love-for-Atelje-Lyktan_6.jpg" alt="Hood by Form Us With Love for Atelje Lyktan" width="468" height="334" /></p>
<p>Hood was launched at the Form Us With Love market at <a href="http://www.dezeen.com/tag/stockholm-2013/">Stockholm Design Week</a> last month, during which the studio also presented <a href="http://www.dezeen.com/2013/02/02/levels-lamp-form-us-with-love-one-nordic-stockholm/">spun metal lamps for One Nordic</a>.</p>
<p><img class="alignnone size-full wp-image-298152" title="Hood by Form Us With Love for Atelje Lyktan" src="http://static.dezeen.com/uploads/2013/03/dezeen_Hood-by-Form-Us-With-Love-for-Atelje-Lyktan_7.jpg" alt="Hood by Form Us With Love for Atelje Lyktan" width="468" height="546" /></p>
<p>They've also designed a <a href="http://www.dezeen.com/2012/06/22/haberdash-by-form-us-with-love/">menswear store where accessories are displayed like tools</a> and <a href="http://www.dezeen.com/2012/02/14/silestone-slab-vases-by-form-us-with-love-for-cosentino/">vases comprised of quartz compound slabs</a>.</p>
<p><iframe src="http://player.vimeo.com/video/61610255?title=0&amp;byline=0&amp;color=57597f" frameborder="0" width="468" height="263"></iframe></p>
<p><a href="http://www.dezeen.com/tag/lighting/">See more stories about lighting design »</a><br />
<a href="http://www.dezeen.com/tag/form-us-with-love/">See more design by Form Us With Love »</a></p>
<p>Here is some more text from the designers:</p>
<hr />
<p>Hood is a sheltering lamp that creates both room and light. Designed by Form Us With Love as a voluminous illumination shield as well as a modular LED pendant light, the pendant is addressing a modern atmosphere issue.</p>
<p><img class="alignnone size-full wp-image-298153" title="Hood by Form Us With Love for Atelje Lyktan" src="http://static.dezeen.com/uploads/2013/03/dezeen_Hood-by-Form-Us-With-Love-for-Atelje-Lyktan_8.gif" alt="Hood by Form Us With Love for Atelje Lyktan" width="468" height="558" /></p>
<p>Much like the recent Plug lamp, Hood is built on necessity. Once again bringing a dual function light, Hood meets the basic desire of shutting things out and concentrating light on secluded areas like work-, conference- or dining tables. At the same time, the three-piece modular function lets you build the Hood to whatever size you need. Starting with basic corner units, one can add the compressed industrial felt sheets to scale the pendant for an extensive illuminating form.</p>
<p>“The Hood lamp is more than a lamp. Itʼs a piece of furniture - the size and material has an interesting effect on the atmosphere, making the piece feel so much more than just a pendant lamp”, says Form Us With Love.</p>
<p><img class="alignnone size-full wp-image-298154" title="Hood by Form Us With Love for Atelje Lyktan" src="http://static.dezeen.com/uploads/2013/03/dezeen_Hood-by-Form-Us-With-Love-for-Atelje-Lyktan_9.gif" alt="Hood by Form Us With Love for Atelje Lyktan" width="468" height="468" /></p>
<p>The work on the Hood lamp began three years ago at the Form Us With Love studio. The challenge was to confront the awkwardness of today’s overly undressed communal areas. The solution was found when trying to absorb the focus around the conference table in the design studio. “Open areas become the ultimate flexibility, but emotionally it is not always preferred. In Scandinavia, most offices are too bare and you only have your laptop screen as your protective shield. Hood is built around the emotional value of a shelter, where the intimate room is protected, letting you keep the landscape view”, says Form Us With Love.</p>
<p>“The desire to enable people to improve their quality time by creating a room in a larger room, is much more than merely illuminating things. Comfort should be for everyone. When you sit under the hood you relax and start to think differently, protected by the form and provided with the warm light you feel at ease”, Form Us With Love concludes.</p>
<p>The post <a href="http://www.dezeen.com/2013/03/12/hood-modular-lamp-shades-by-form-us-with-love-for-atelje-lyktan/">Hood by Form Us With Love<br /> for Ateljé Lyktan</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Dezeen talk at Form Us With Love market</title>
		<link>http://www.dezeen.com/2013/02/04/dezeen-talk-at-form-us-with-love-market/</link>
		<comments>http://www.dezeen.com/2013/02/04/dezeen-talk-at-form-us-with-love-market/#comments</comments>
		<pubDate>Mon, 04 Feb 2013 17:00:33 +0000</pubDate>
		<dc:creator>Dan Howarth</dc:creator>
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		<category><![CDATA[Stockholm 2013]]></category>
		<category><![CDATA[Dezeen]]></category>
		<category><![CDATA[Form Us With Love]]></category>
		<category><![CDATA[talks]]></category>

		<guid isPermaLink="false">http://admin.dezeen.com/?p=288683</guid>
		<description><![CDATA[<p>Stockholm 2013: Dezeen editor-in-chief Marcus Fairs will moderate a talk about the future of designers and commerce at the Form Us With Love market tomorrow evening as part of Stockholm Design Week. Form Us With Love will host the panel discussion at their exhibition at Birger Jarlsgatan 15, Stockholm from 6pm - 6:45pm on 5 February. [...]</p><p>The post <a href="http://www.dezeen.com/2013/02/04/dezeen-talk-at-form-us-with-love-market/">Dezeen talk at Form Us With Love market</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.dezeen.com/?p=288683"><img class="alignnone size-full wp-image-288714" title="Dezeen talk at Form Us With Love market" src="http://static.dezeen.com/uploads/2013/02/Dezeen-talk-at-Form-Us-With-Love-market_1.jpg" alt="Dezeen talk at Form Us With Love market" width="468" height="468" /></a></p>
<p><a href="http://www.dezeen.com/tag/stockholm-2013/"><strong>Stockholm 2013:</strong></a> Dezeen editor-in-chief Marcus Fairs will moderate a talk about the future of designers and commerce at the Form Us With Love market tomorrow evening as part of Stockholm Design Week.<span id="more-288683"></span></p>
<p><img class="alignnone size-full wp-image-288715" title="Dezeen talk at Form Us With Love market" src="http://static.dezeen.com/uploads/2013/02/Dezeen-talk-at-Form-Us-With-Love-market_2.jpg" alt="Dezeen talk at Form Us With Love market" width="468" height="351" /></p>
<p><a href="http://www.formuswithlove.se/" target="_blank">Form Us With Love</a> will host the panel discussion at their exhibition at Birger Jarlsgatan 15, Stockholm from 6pm - 6:45pm on 5 February.</p>
<p><img class="alignnone size-full wp-image-288716" title="Dezeen talk at Form Us With Love market" src="http://static.dezeen.com/uploads/2013/02/Dezeen-talk-at-Form-Us-With-Love-market_3.jpg" alt="Dezeen talk at Form Us With Love market" width="468" height="351" /></p>
<p>Fairs will lead the discussion titled Commerce, Communication and Inspiration, between Form Us With Love, <a href="https://tictail.com/" target="_blank">Tictail</a> co-founder Siavash Ghorbani, <a href="http://www.onenordic.com/" target="_blank">One Nordic</a> CEO Joel Roos, designer <a href="http://www.whatswhat.se/KARIN" target="_blank">Karin Wallenbeck</a> and Residence editor-in-chief <a href="http://www.hannanova.com/" target="_blank">Hanna Nova Beatrice</a>.</p>
<p><img class="alignnone size-full wp-image-288717" title="Dezeen talk at Form Us With Love market" src="http://static.dezeen.com/uploads/2013/02/Dezeen-talk-at-Form-Us-With-Love-market_4.jpg" alt="Dezeen talk at Form Us With Love market" width="468" height="351" /></p>
<p>Nova Beatrice's new book Behind the Scenes - Stories from the Design Industry will be launched the same day and includes contributions from Fairs and other established design writers.</p>
<p><img class="alignnone size-full wp-image-288718" title="Dezeen talk at Form Us With Love market" src="http://static.dezeen.com/uploads/2013/02/Dezeen-talk-at-Form-Us-With-Love-market_5.jpg" alt="Dezeen talk at Form Us With Love market" width="468" height="351" /></p>
<p>Themes from the book will also be discussed by Nova Beatrice, Fairs and <a href="http://www.strelka.com/" target="_blank">Strelka Press</a> director Justin McGuirk in a talk moderated by <a href="http://disegnomagazine.com/" target="_blank">Disegno</a> editor-in-chief Johanna Agerman Ross called Designology - the art of communicating design, at 2:45pm on 5 February during The Hello! Show at <a href="http://www.stockholmfurniturelightfair.se/" target="_blank">Stockholm Furniture Fair</a>.</p>
<p><img class="alignnone size-full wp-image-288719" title="Dezeen talk at Form Us With Love market" src="http://static.dezeen.com/uploads/2013/02/Dezeen-talk-at-Form-Us-With-Love-market_6.jpg" alt="Dezeen talk at Form Us With Love market" width="468" height="351" /></p>
<p>Form Us With Love will launch <a href="http://www.dezeen.com/2013/02/02/levels-lamp-form-us-with-love-one-nordic-stockholm/">tiered spun-metal lamps</a> during Stockholm Design Week, which takes place until 10 February - see all <a href="http://www.dezeen.com/tag/stockholm-2013/">our coverage of the event so far here</a>.</p>
<p>Photography is by <a href="http://www.jonaslindstrom.se/" target="_blank">Jonas Lindström</a>.</p>
<p>The post <a href="http://www.dezeen.com/2013/02/04/dezeen-talk-at-form-us-with-love-market/">Dezeen talk at Form Us With Love market</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></content:encoded>
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		<title>Levels lamp by Form Us With Love for One Nordic</title>
		<link>http://www.dezeen.com/2013/02/02/levels-lamp-form-us-with-love-one-nordic-stockholm/</link>
		<comments>http://www.dezeen.com/2013/02/02/levels-lamp-form-us-with-love-one-nordic-stockholm/#comments</comments>
		<pubDate>Sat, 02 Feb 2013 06:00:48 +0000</pubDate>
		<dc:creator>Rose Etherington</dc:creator>
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		<category><![CDATA[One Nordic Furniture Company]]></category>

		<guid isPermaLink="false">http://admin.dezeen.com/?p=287954</guid>
		<description><![CDATA[<p>Stockholm 2013: Stockholm studio Form Us With Love will launch a tiered spun metal lamp for Finnish brand One Nordic at Stockholm Furniture Fair this week. The Levels lamps are made in three parts that stack inside each other for transportation but can be assembled without tools. The folded-over rim of each part allows the [...]</p><p>The post <a href="http://www.dezeen.com/2013/02/02/levels-lamp-form-us-with-love-one-nordic-stockholm/">Levels lamp by Form Us With Love<br /> for One Nordic</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.dezeen.com/tag/stockholm-2013/"><strong>Stockholm 2013: </strong></a>Stockholm studio Form Us With Love will launch a tiered spun metal lamp for Finnish brand One Nordic at Stockholm Furniture Fair this week. <span id="more-287954"></span></p>
<p><img class="alignnone size-full wp-image-287956" title="Levels lamp by Form Us With Love for One Nordic " src="http://static.dezeen.com/uploads/2013/02/dezeen_Levels-lamp-by-Form-Us-With-Love-for-One-Nordic-1.jpg" alt="Levels lamp by Form Us With Love for One Nordic " width="468" height="468" /></p>
<p>The Levels lamps are made in three parts that stack inside each other for transportation but can be assembled without tools.</p>
<p><img class="alignnone size-full wp-image-287963" title="Levels lamp by Form Us With Love for One Nordic " src="http://static.dezeen.com/uploads/2013/02/dezeen_Levels-lamp-by-Form-Us-With-Love-for-One-Nordic-7a.jpg" alt="Levels lamp by Form Us With Love for One Nordic " width="468" height="468" /></p>
<p>The folded-over rim of each part allows the shades to hang from each other.</p>
<p><img class="alignnone size-full wp-image-287958" title="Levels lamp by Form Us With Love for One Nordic " src="http://static.dezeen.com/uploads/2013/02/dezeen_Levels-lamp-by-Form-Us-With-Love-for-One-Nordic-3.jpg" alt="Levels lamp by Form Us With Love for One Nordic " width="468" height="468" /></p>
<p>“At the factory the metal sheets used for the lampshades are spun and pushed around a rotating mandrel until they reach perfect circle forms," say <a href="http://www.formuswithlove.se/" target="_blank">Form Us With Love</a>.</p>
<p><img class="alignnone size-full wp-image-287959" title="Levels lamp by Form Us With Love for One Nordic " src="http://static.dezeen.com/uploads/2013/02/dezeen_Levels-lamp-by-Form-Us-With-Love-for-One-Nordic-4.jpg" alt="Levels lamp by Form Us With Love for One Nordic " width="468" height="468" /></p>
<p>"At the very end of the spin you give the shades a fold to support the structure," they continue. "The spun fold gave us the idea of making the different sized shades hang from one another, allowing for the parts to be stacked when transported.”</p>
<p><img class="alignnone size-full wp-image-287960" title="Levels lamp by Form Us With Love for One Nordic " src="http://static.dezeen.com/uploads/2013/02/dezeen_Levels-lamp-by-Form-Us-With-Love-for-One-Nordic-5.jpg" alt="Levels lamp by Form Us With Love for One Nordic " width="468" height="468" /></p>
<p>Different sizes of shade can be combined in various configurations and they come in three colours: white, grey and copper.</p>
<p><img class="alignnone size-full wp-image-287961" title="Levels lamp by Form Us With Love for One Nordic " src="http://static.dezeen.com/uploads/2013/02/dezeen_Levels-lamp-by-Form-Us-With-Love-for-One-Nordic-6.jpg" alt="Levels lamp by Form Us With Love for One Nordic " width="468" height="468" /></p>
<p>Positioning themselves somewhere between high design and flatpack, <a href="http://www.onenordic.com/" target="_blank">One Nordic</a> launched at last year's Stockholm Furniture fair with the aim of "shipping as little air as possible" while still making their products simple and intuitive to assemble.</p>
<p><img class="alignnone size-full wp-image-287962" title="Levels lamp by Form Us With Love for One Nordic " src="http://static.dezeen.com/uploads/2013/02/dezeen_Levels-lamp-by-Form-Us-With-Love-for-One-Nordic-7.jpg" alt="Levels lamp by Form Us With Love for One Nordic " width="468" height="468" /></p>
<p>Form Us With Love created the <a href="http://www.dezeen.com/2012/02/01/bento-by-form-us-with-love-for-one-nordic-furniture-company/">Bento chair for One Nordic's first collection</a>, which assembles with one large bolt under the seat rather than fiddly screws or glue.</p>
<p><img class="alignnone size-full wp-image-287964" title="Levels lamp by Form Us With Love for One Nordic " src="http://static.dezeen.com/uploads/2013/02/dezeen_Levels-lamp-by-Form-Us-With-Love-for-One-Nordic-8.jpg" alt="Levels lamp by Form Us With Love for One Nordic " width="468" height="312" /></p>
<p>Other <a href="http://www.dezeen.com/tag/form-us-with-love/">designs by Form Us With Love</a> on Dezeen include a <a href="http://www.dezeen.com/2012/03/13/plug-lamp-by-form-us-with-love-for-atelje-lyktan/">lamp with an electrical socket integrated</a> into the base, a <a href="http://www.dezeen.com/2012/06/22/haberdash-by-form-us-with-love/">menswear shop where clothes are displayed like tools</a> and a <a href="http://www.dezeenwatchstore.com/shop/no-1-form-us-with-love/">watch for new Swedish brand TID Watches, which you can purchase from Dezeen Watch Store</a>.</p>
<p><img class="alignnone size-full wp-image-287965" title="Levels lamp by Form Us With Love for One Nordic " src="http://static.dezeen.com/uploads/2013/02/dezeen_Levels-lamp-by-Form-Us-With-Love-for-One-Nordic-9.jpg" alt="Levels lamp by Form Us With Love for One Nordic " width="468" height="312" /></p>
<p><a href="http://www.stockholmfurniturefair.se/" target="_blank">Stockholm Furniture Fair</a> runs from 5 to 9 February and you can <a href="http://www.dezeen.com/tag/stockholm-2013">see our stories about the event here</a>.</p>
<p><img class="alignnone size-full wp-image-287966" title="Levels lamp by Form Us With Love for One Nordic " src="http://static.dezeen.com/uploads/2013/02/dezeen_Levels-lamp-by-Form-Us-With-Love-for-One-Nordic-10.jpg" alt="Levels lamp by Form Us With Love for One Nordic " width="468" height="498" /></p>
<p>Photographs are by <a href="http://www.jonaslindstrom.se/" target="_blank">Jonas Lindström</a>.</p>
<p><img class="alignnone size-full wp-image-287967" title="Levels lamp by Form Us With Love for One Nordic " src="http://static.dezeen.com/uploads/2013/02/dezeen_Levels-lamp-by-Form-Us-With-Love-for-One-Nordic-11.jpg" alt="Levels lamp by Form Us With Love for One Nordic " width="468" height="312" /></p>
<p><a href="http://www.dezeen.com/tag/form-us-with-love/">See all our stories about Form Us With Love »</a><br />
<a href="http://www.dezeen.com/tag/one-nordic-furniture-company/">See all our stories about One Nordic »</a><br />
<a href="http://www.dezeen.com/design/lighting/">See all our stories about lighting »</a></p>
<p>The post <a href="http://www.dezeen.com/2013/02/02/levels-lamp-form-us-with-love-one-nordic-stockholm/">Levels lamp by Form Us With Love<br /> for One Nordic</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></content:encoded>
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		<title>No.1 by Form Us With Love for TID Watches</title>
		<link>http://www.dezeen.com/2012/10/29/no-1-watch-by-form-us-with-love-for-tid-at-dezeen-watch-store/</link>
		<comments>http://www.dezeen.com/2012/10/29/no-1-watch-by-form-us-with-love-for-tid-at-dezeen-watch-store/#comments</comments>
		<pubDate>Mon, 29 Oct 2012 12:33:05 +0000</pubDate>
		<dc:creator>Marcus Fairs</dc:creator>
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		<category><![CDATA[Form Us With Love]]></category>

		<guid isPermaLink="false">http://admin.dezeen.com/?p=259384</guid>
		<description><![CDATA[<p>Dezeen Watch Store: Swedish design studio Form Us With Love has launched a watch for new Swedish brand TID Watches - and the first ten customers who pre-order the watch at Dezeen Watch Store will get special-edition signed packaging by the designers (+ interview). No.1 is the first product by TID Watches, which is Swedish [...]</p><p>The post <a href="http://www.dezeen.com/2012/10/29/no-1-watch-by-form-us-with-love-for-tid-at-dezeen-watch-store/">No.1 by Form Us With Love <br />for TID Watches</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.dezeen.com/?p=259384"><img class="alignnone size-full wp-image-259426" title="No.1 by Form Us With Love for TID" src="http://static.dezeen.com/uploads/2012/10/dezeen_No1-by-Form-Us-With-Love-for-TID_1.jpg" alt="No.1 by Form Us With Love for TID" width="468" height="468" /></a></p>
<p><a href="http://www.dezeenwatchstore.com/"><strong>Dezeen Watch Store:</strong></a> Swedish design studio Form Us With Love has launched a watch for new Swedish brand TID Watches - and <a href="http://www.dezeenwatchstore.com/shop/no-1-form-us-with-love/" target="_blank">the first ten customers who pre-order the watch at Dezeen Watch Store</a> will get special-edition signed packaging by the designers (+ interview).<span id="more-259384"></span></p>
<p><img class="alignnone size-full wp-image-259427" title="No.1 by Form Us With Love for TID" src="http://static.dezeen.com/uploads/2012/10/dezeen_No1-by-Form-Us-With-Love-for-TID_2.jpg" alt="No.1 by Form Us With Love for TID" width="468" height="468" /></p>
<p><a href="http://www.dezeenwatchstore.com/shop/no-1-form-us-with-love/">No.1</a> is the first product by <a href="http://www.dezeenwatchstore.com/shop/category/tid-watches/">TID Watches</a>, which is Swedish for "time", and <a href="http://www.dezeenwatchstore.com/shop/category/form-us-with-love/">Form Us With Love</a> has designed it to be timeless and durable.</p>
<p><img class="alignnone size-full wp-image-259429" title="No.1 by Form Us With Love for TID" src="http://static.dezeen.com/uploads/2012/10/dezeen_No1-by-Form-Us-With-Love-for-TID_3.jpg" alt="No.1 by Form Us With Love for TID" width="468" height="577" /></p>
<p>"We decided that the most important thing was to design a watch that would look good with any outfit and that you could wear everyday, and not throw away in three months when that fashion is over," said Petrus Palmer of Form Us With Love (see interview below). "It is a big watch. It's a steel watch, it won't break, there are no loose parts, there is no connections for the wristband and so on."</p>
<p><img class="alignnone size-full wp-image-259430" title="No.1 by Form Us With Love for TID" src="http://static.dezeen.com/uploads/2012/10/dezeen_No1-by-Form-Us-With-Love-for-TID_4.jpg" alt="No.1 by Form Us With Love for TID" width="468" height="468" /></p>
<p>The watch features a black, ion-plated stainless steel case with either a black or white face and a woven nylon wristband. No.1 is available to pre-order now at Dezeen Watch Store. <a href="http://www.dezeenwatchstore.com/shop/no-1-form-us-with-love/" target="_blank">Buy now for £162.50 excluding VAT.</a> We now offer FREE SHIPPING on all UK orders.</p>
<p><a href="http://www.dezeen.com/tag/form-us-with-love/" target="_blank">See all our stories about Form Us With Love</a> | <a href="http://www.dezeen.com/tag/watches-tag/">See all our stories about watches</a> | <a href="http://www.dezeenwatchstore.com/">Visit Dezeen Watch Store</a></p>
<p><img class="alignnone size-full wp-image-259433" title="No.1 by Form Us With Love for TID" src="http://static.dezeen.com/uploads/2012/10/dezeen_No1-by-Form-Us-With-Love-for-TID_7.jpg" alt="No.1 by Form Us With Love for TID" width="468" height="468" /></p>
<p>Here's an interview with Petrus Palmer of Form Us With Love (above, right), conducted by Dezeen editor-in-chief Marcus Fairs:</p>
<hr />
<p><strong>Marcus Fairs:</strong> You've designed a watch for a new Swedish brand. Tell us about TID.</p>
<p><strong>Petrus Palmer:</strong> It's two guys from the fashion industry. They wanted to invest in a new company and they wanted watches as they are products that last. Fashion is so quick; you can't keep things alive for more than a month or a year. With watches you can go with the same product for a longer time; you're making products that will last.</p>
<p><strong>Marcus Fairs:</strong> Tell us about the watch you've designed.</p>
<p><strong>Petrus Palmer:</strong> Basically we wanted a watch that hasn't been done before. There have been so many nice watches that have been done, and there is so much engineering and talent that is put into watches. So we didn't really want to go down that alley and try and compete with the best in watch manufacturing. Our approach was rather to do something that we ourselves would like. It's also a watch that everybody can afford.</p>
<p>We decided that the most important thing was to design a watch that would look good with any outfit and that you could wear everyday, and not throw away in three months when that fashion is over. It is a big watch. It's a steel watch, it won't break, there are no loose parts, there is no connections for the wristband and so on. The surface of the steel has been bombarded with ions to give it a really durable black finish. It has a good Japanese movement.</p>
<p>So it is a really good watch; it will last. You can easily change the wristband, if you want a leather one, or if you want to buy your own; we could launch other wristbands later on.</p>
<p><img title="No.1 by Form Us With Love for TID" src="http://static.dezeen.com/uploads/2012/10/dezeen_No1-by-Form-Us-With-Love-for-TID_5.jpg" alt="No.1 by Form Us With Love for TID" width="468" height="541" /></p>
<p><strong>Marcus Fairs:</strong> The designer watch market is expanding really quickly. Which other designers or models do you admire?</p>
<p><strong>Petrus Palmer:</strong> The <a href="http://www.dezeenwatchstore.com/shop/category/braun-watches/" target="_blank">Braun watches</a> and clocks; the designs by Dieter Rams. That is the kind of watch we want to do, that is our inspiration.</p>
<p><strong>Marcus Fairs:</strong> And I understand you have agreed to do some signed additions for Dezeen Watch Store customers? That is very kind of you. What is your message to them?</p>
<p><strong>Petrus Palmer:</strong> I would love to see them use it, as it is the first watch we are launching. I would love their feedback, actually. Tell us what you think, and be honest, because we really want to do something that you wear because you like it and you want to keep it. Give us your feedback and we will try to be better.</p>
<p>Below is some text about the watch from TID Watches:</p>
<hr />
<p>”Tid” is Swedish for time. TID is a small Swedish design brand with a big ambition - to produce iconic products designed with time as a principle parameter. TID is now launching their first product, befittingly a timepiece. The No.1 wristwatch is a black ion plated milled stainless steel watch designed by Stockholm based studio Form Us With Love:</p>
<p>"The idea of designing No.1 came from the somewhat paradoxical insight that wristwatches had become obsolete. The wristwatch lost its essentiality when devices for showing time moved into everyone's pocket. Now the wristwatch is one of the few pieces of jewelry many carry, its main function being to serve as the icing on your outfit cake. As product designers influenced by the Scandinavian tradition of functionalism, we where intrigued by this fact.</p>
<p><img title="No.1 by Form Us With Love for TID" src="http://static.dezeen.com/uploads/2012/10/dezeen_No1-by-Form-Us-With-Love-for-TID_6.jpg" alt="No.1 by Form Us With Love for TID" width="468" height="224" /></p>
<p>"Faced with the challenge of designing an object, when that specific object's raison d'etre was very much in question, the design studio turned its focus in a more philosophical direction - how do you design for time? No.1 is the first result - an iconic watch that aims to withstand shifts in times and styles." – Form Us With Love</p>
<p>No.1 comes in stainless steel with black ion plating - a resilient deep surface treatment. The inside holds a Japanese quartz clockwork. The accompanying NATO wristband in woven nylon is attached without screws or hinges. The watch is available with white or black face.</p>
<p>The post <a href="http://www.dezeen.com/2012/10/29/no-1-watch-by-form-us-with-love-for-tid-at-dezeen-watch-store/">No.1 by Form Us With Love <br />for TID Watches</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></content:encoded>
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		<title>Haberdash by Form Us With Love</title>
		<link>http://www.dezeen.com/2012/06/22/haberdash-by-form-us-with-love/</link>
		<comments>http://www.dezeen.com/2012/06/22/haberdash-by-form-us-with-love/#comments</comments>
		<pubDate>Fri, 22 Jun 2012 05:00:37 +0000</pubDate>
		<dc:creator>Dan Howarth</dc:creator>
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		<category><![CDATA[Interiors]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Form Us With Love]]></category>
		<category><![CDATA[interiors]]></category>
		<category><![CDATA[pegboard]]></category>
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		<category><![CDATA[Stockholm]]></category>

		<guid isPermaLink="false">http://admin.dezeen.com/?p=220291</guid>
		<description><![CDATA[<p>Menswear is displayed like tools in a shed at this shop in Stockholm by local designers Form Us With Love. Clothes hang from metal pipes suspended from the walls and ceiling and accessories rest on wooden pegs that sit in a large white pegboard. The pegs also support shelves that provide more display space. Further shelving and display [...]</p><p>The post <a href="http://www.dezeen.com/2012/06/22/haberdash-by-form-us-with-love/">Haberdash by<br /> Form Us With Love</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.dezeen.com/?p=220291"><img class="alignnone size-full wp-image-220336" title="Haberdash by Form Us With Love" src="http://static.dezeen.com/uploads/2012/06/dezeen_Haberdash-by-Form-Us-With-Love-1.jpg" alt="Haberdash by Form Us With Love" width="468" height="468" /></a></p>
<p>Menswear is displayed like tools in a shed at this shop in Stockholm by local designers <a href="http://www.formuswithlove.se/" target="_blank">Form Us With Love</a>.<span id="more-220291"></span></p>
<p><img title="Haberdash by Form Us With Love" src="http://static.dezeen.com/uploads/2012/06/dezeen_Haberdash-by-Form-Us-With-Love-4.jpg" alt="Haberdash by Form Us With Love" width="468" height="628" /></p>
<p>Clothes hang from metal pipes suspended from the walls and ceiling and accessories rest on wooden pegs that sit in a large white pegboard.</p>
<p><img title="Haberdash by Form Us With Love" src="http://static.dezeen.com/uploads/2012/06/dezeen_Haberdash-by-Form-Us-With-Love-5.jpg" alt="Haberdash by Form Us With Love" width="468" height="623" /></p>
<p>The pegs also support shelves that provide more display space. Further shelving and display benches are made from the same ash boards as the flooring.</p>
<p><img title="Haberdash by Form Us With Love" src="http://static.dezeen.com/uploads/2012/06/dezeen_Haberdash-by-Form-Us-With-Love-6.jpg" alt="Haberdash by Form Us With Love" width="468" height="589" /></p>
<p>Quartz and leather are used alongside the wood to help define the "contemporary dandy" ethos of the brand.</p>
<p><img title="Haberdash by Form Us With Love" src="http://static.dezeen.com/uploads/2012/06/dezeen_Haberdash-by-Form-Us-With-Love-2.jpg" alt="Haberdash by Form Us With Love" width="468" height="351" /></p>
<p>Form Us With Love also designed the pendant glass lamps that hang in the store, which are part of the <a href="http://www.dezeen.com/2012/02/07/form-us-with-friends-by-form-us-with-love/">Form Us With Friends</a> collection launched earlier this year.</p>
<p><img title="Haberdash by Form Us With Love" src="http://static.dezeen.com/uploads/2012/06/dezeen_Haberdash-by-Form-Us-With-Love-3.jpg" alt="Haberdash by Form Us With Love" width="468" height="351" /></p>
<p>We recently added a new Pinterest board all about shops - <a href="http://www.dezeen.com/2012/06/10/new-pinterest-board-shops/">see it here</a>.</p>
<p><img class="alignnone size-full wp-image-220342" title="Haberdash by Form Us With Love" src="http://static.dezeen.com/uploads/2012/06/dezeen_Haberdash-by-Form-Us-With-Love-7.jpg" alt="Haberdash by Form Us With Love" width="468" height="351" /></p>
<p><a href="http://www.dezeen.com/tag/shops/">See all our stories about shops »</a><br />
<a href="http://www.dezeen.com/tag/form-us-with-love/"> See all our stories about Form Us With Love »</a></p>
<p>The text below is from the designers:</p>
<hr />
<p>Haberdash interior design</p>
<p>Haberdash is the contemporary dandy store in Stockholm. Form Us With Love designed the interior for the newly opened shop at Upplandsgatan 50 in Stockholm. FUWL approached the project by researching and selecting materials reflecting the level of detail and quality of Haberdash's fashion. The results is an interior with products from materials used in a new way, including Silestone quarts slabs for display wall and counter, Kährs ash flooring for display stands and leather remnants from tanneryTärnsjö for seating. The newly launched pendant glass lamps designed by FUWL for Design House Stockholm frames the setting.</p>
<p>The post <a href="http://www.dezeen.com/2012/06/22/haberdash-by-form-us-with-love/">Haberdash by<br /> Form Us With Love</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></content:encoded>
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