Czech designer Maxim Velčovský presents a cabinet comprising stacked wooden boxes at Křehký Gallery in Prague.

Called Story Cabinet, the piece was designed to display items from the gallery's collection.

It has turned wooden legs made from the profiles of the two gallery founders Jiří Macek and Jana Zielinski.

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Here are some more details from Velčovský:

Křehký Gallery presents the cupboard Story Cabinet designed exclusively for Křehký by Maxim Velčovský.

“Every cupboard is a storeroom in fact,” explains Velčovský. His cupboard enables the user to create a unique system for storing stuff without getting lost in it thanks to a classical frame with a ledge and a socle. Its legs are shaped along the profiles of gallerists Jana Zielinski and Jiří Macek and hand-made by Czech design legend Antonín Hepnar. The cupboard itself was produced by Process.

“I conceived the cupboard for Křehký as a small storage unit where individual limited editions, made exclusively for the Křehký collection, would be displayed. With regard to the minimalist design of the entire space by Olgoj Chorchoj, I wanted to introduce a piece of furniture that would refer to old cupboards and consist of basic geometrical modules.

The feeling of the cupboard should be evoked by the socle and the upper ledge between which the boxes will be piled. Every cupboard is, in my opinion, household storage where objects are placed for various reasons.

Thus, I chose a configuration of boxes in which each object can find its own territory, its own world. Apart from a profiled ledge, the shape of the legs also represents a specific feature of a cupboard. As for old wardrobes and cupboards, the attention focused primarily on the front legs, while the rear legs were reduced to simple shapes. It occurred to me to make the front legs in the shape of the heads of the two Profilmedia founders.

Thus, each leg is made according to the profiles of Jiří Macek and Jana Zielinski and symbolically bears the burden of their collection. I asked Antonín Hepnar to manufacture the legs because he is one of the greatest experts in using the woodworking lathe - his entire work is bound up with this machine.“

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Reveal by Studiomama	Unique Standard by Folkform	Primary Cabinet by Peter Jakubik

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New exhibition space Křehký Gallery has opened inside a former ham factory in Prague.

The inaugural show, entitled Heroes, focusses on personal quests and includes work by Ron Arad, Tomás Alonso, Doshi Levien and Jamie Hayon.

Curated by Jana Zielinski and Jiří Macek, the exhibition was designed by Czech designer Maxim Velčovský.

Watch our movie about Křehký founders Jana Zielinski and Jiří Macek »

The exhibition continues until 24 September.

The following information is from Křehký Gallery:

Heroes

The first exhibition that opens the gallery is Heroes. It is about things that have the power to turn us into heroes exactly as we wish.

Gardeners search for natural harmony with the world; collectors guard the memory; old stories push things forward; preachers present ideals and final definitions; poets roam the universe so that we learn to dream as well; hunters follow their instincts; explorers quest and find new dimensions to our existence; bandits question its essence in the same way as the essence of definitions is found. Gardeners, collectors, preachers, poets, hunters, explorers, and bandits – heroes who we bear inside in order to become real.

The original Křehký installation and emblem was designed by Maxim Velčovský.

“Karl Marx may have had it exactly backwards. He argued that classes are defined by their means of production, but it could be true that in the information age at least, classes are defined by their means of consumption. We become the curators of our own property.”
-David Brooks

Heroes exhibition
July 14 – September 24, 2010
Wed – Fri 14.00 – 18.00

Concept and selection of objects: Jana Zielinski, Jiří Macek
Exhibition architecture: Maxim Velčovský
Graphic design: Martina Černá / Imagery

Designers represented at the Heroes exhibition: Ron Arad, Tomás Alonso, Doshi and Levien, Alfredo Häberli, Jamie Hayon, Finn Juhl, Kompott – Kristyan Kowalski, Tomáš Král, Enzo Mari, Olgoj Chorchoj, Jiří Pelcl, Raw Edges, Patrick Rampelotto, Mann Sigh, Bořek Šípek, Klára Šumová, Maxim Velčovský, Marcel Wanders.

About the gallery:

A new gallery opens in Prague Holešovice tomorrow. The Křehký Gallery presents a very personal view of contemporary design, the home, and the world of objects by means of exhibitions and its own collection of objects. The curatorial selection by Jana Zielinski and Jiří Macek includes primarily limited editions, designer originals, experimental projects, prototypes, and lot-produced objects in an exclusive representation that brings originality, character, and uniqueness into our environment. Thus, the Křehký limited edition gives Czech and foreign designers an opportunity and a free hand to implement their projects, which express the perception of the world of objects by the designers themselves thanks to an unrestricted creative process and implementation. This process, on the other hand, signifies a huge experience for the individual manufacturers, who in most cases must cope with the demands of high quality and technology that are not applied in standard production.

The gallery was established on the basis of the successful Křehký exhibition project from 2007, which presented the most powerful moments from the field of contemporary Czech glass and porcelain design in a very emotional selection. The exhibition and the first designer pieces from the Křehký collection were originally presented as part of a Designblok ’07 event in the form of an imaginary spherical landscape (designed by Maxim Velčovský). The Křehký Collection won the Editors Award at the ICFF trade fair in New York; the Křehký by Designblok Prague was nominated for the Grand Prix at 100% Design Tokyo. Later, the Křehký collection represented the Czech Republic at many different locations all over the world.

The gallery occupies 250 m2 in the M-factory building of the former Prague ham factory at Osadní 35. The sensitive revitalization of the annex was designed by Olgoj Chorchoj.

Designers of Křehký limited editions: Nastassia Alejnikava, Alfredo Häberli, Olgoj Chorchoj, Jiří Pelcl, Bořek Šípek, Klára Šumová, Maxim Velčovský

Brands represented: Artek / Finland (furniture, lights); Driade / Italy (interior accessories); Moooi / Holland (interior accessories); One Collection / Denmark (furniture)

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Křehký movie	Maxim Velčovský for Lobmeyr	Maxim Velčovský for Mint

The post Heroes at Křehký Gallery appeared first on Dezeen.

In the third of our movies about design in the Czech Republic, curators Jana Zielinski and Jiří Macek talk about their exhibition Křehký by Designblok Prague.

The exhibition, subtitled The Micro-World of Joy, consisted mostly of specially commissioned works by leading designers from the Czech Republic and other countries. The show ran at Česká spořitelna Gallery in Prague during Designblok Prague last month.

See our previous movie with Maxim Velčovský here.
Watch our first movie with Daniel Pirčš here

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Křehký by Designblok Prague appeared first on Dezeen.