Tag: London 2012 Olympics

Psychology "absolutely critical" to sports design
- Nike's creative director for the Olympics

Marcus Fairs interviews Martin Lotti at Nike+ House of Innovation

Dezeen Wire: psychology is on an equal footing with technological advances when designing sportswear to improve an athlete's performance, Nike's creative director for the Olympics Martin Lotti told the audience at a talk hosted by Dezeen editor-in-chief Marcus Fairs at the Nike+ House of Innovation at Selfridges last night.

"It's not just about lightweight," he said. "It's about looking good as well as the psychological element. We see performance on all levels: environmental performance, psychological performance, physical performance." More »

"Flames of fame for Olympic cauldron designer" - The Independent

Dezeen Wire:
London 2012 Olympic cauldron designer Thomas Heatherwick has revealed that he has been inundated with messages of support from people "moved by his spectacular creation". Speaking to the Independent, Heatherwick also says he ignored advice to avoid having moving parts in the cauldron, which features around 1,000 moving components. " "It's probably more complex than a Swiss watch," Heatherwick says - read the article in the Independent.

See all our stories about the London 2012 Olympics | See all our stories about Thomas Heatherwick