The undulating wooden slats that cover the rear wall and ceiling of the shop function as shelves for storing and displaying breads of different shapes and sizes.

A wooden chopping board spans the length of the bakery to create a countertop with integrated pockets for scales, knives, crumb-catchers and checkouts.

March Studio were also the designers for a series of unusual shops for skincare brand Aesop - see them here.

Photography is by Peter Bennetts.

Here's the story of the project from March Studio:

Baker D. Chirico

“Just bread”, he said, and passed us a loaf.

“Just bread?”, we said, and thought of containers for bread. Baskets, cooling racks, peels. A basket the size of a shop. A basket that was also a rack. A single gesture.

A Wall Of Bread.

Bread is a simple product, of few ingredients, traditionally displayed and sold simply.
The art of a baker such as D. Chirico is to perfect a simple process and do it like few others. The results are evident in their reputation.

At the Carlton edition of Baker D. Chirico, March Studio have taken inspiration from this example, crafting an interior with a simple purpose: to cool the bread fresh out of the oven, to display it naked of packaging and ready to be portioned and sold.

An undulation of CNC routed plywood forms wall and ceiling. Subtractions from the wall provide display areas for bread; the varying depths of the shelves and heights of the subtractions meticulously arranged to accommodate long baguettes, large round pagnotta, ficelle loaves and other creations. The variety and expanse of the wall gives freedom to arrange and alter the display according to mood or season.

“And I’ll sell it by the kilo”, he said, and showed us a knife.

“By the kilo?”, we said (we didn’t always repeat what he’d said as a question) and thought of chopping boards. A chopping board the size of a counter.

Standing in firm counterpoint to the wave of the bread wall, the central counter is conceived of as a giant chopping board, intended to wear and patina gracefully with age and use. Scales, crumb trays, knife holders and POS terminals each have a place on this working bench, all subsumed into the simple sales concept - chop loaf, wrap and sell.

“And maybe some nougat”, he said. “Nah, just bread”, we said.

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The walls, floor and ceiling of this store in Paris by Melbourne practice March Studio are covered by 3,500 pieces of wood.

Created for skincare brand Aesop inside an eighteenth-century building, the interior was inspired by parquet flooring.

Products are displayed on planks jutting from the walls.

The ash timber was sourced  from managed forests in Victoria, Australia, then cut and hand-worked on the outskirts of Melbourne before being labelled and shipped to Paris for assembly on site.

More Aesop interiors on Dezeen »
More retail design on Dezeen »

The information below (in French) is from Aesop:

Aesop Saint-Honoré

La boutique Aesop rue Saint-Honoré se situe dans un immeuble du dix-huitième siècle au cœur du quartier historique de Paris, proche du Palais Royal.

L’architecture intérieure a été conçue par Rodney Eggleston (March Studio, Melbourne), en collaboration avec Dennis Paphitis, le fondateur d’Aesop. Eggleston a réfléchi aux matériaux qui selon lui étaient le plus emblématiques de Paris. "Nous avons d’abord en envisagé d’utiliser du plâtre, mais nous avons vite été intrigués par les sols en parquets que l’on trouve un peu partout à Paris," dit-il. "Nous sommes partis de l’idée d’utiliser un seul et unique matériau pour tout l’espace. Nous avons donc imaginé un agencement entièrement en bois découpé et posé de manière à recouvrir intégralement le sol, les murs et le plafond et permettant de créer une atmosphère à la fois chaleureuse et homogène."

Le bois choisi pour la boutique est le frêne de Victoria, issu de forêts renouvelables australiennes. Environ 3500 pièces de bois ont été découpées et travaillées à la main dans un atelier situé à Richmond, un quartier de la périphérie de Melbourne, avant d’être soigneusement numérotées, rangées dans un container et expédiées à Paris par bateau.

Aesop Saint-Honoré
256, rue Saint-Honoré
Paris 75001

See also:

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Aesop at Merci by March Studio	Aesop Aoyama by Schemata Architecture Office	Aesop store by March Studio

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Melbourne practice March Studio have trapped 4500 cardboard boxes behind netting in this store for Australian skincare brand Aesop.

Located within Parisian concept store Merci, the installation uses the brand's own packaging in an undulating installation that rises up one wall and spreads across the ceiling.

See also: Aesop store in Singapore by March Studio.

More retail design on Dezeen »

Photographs are by Louise Baquiast.

The following information is from Aesop:

merci is housing the Australian cosmetics brand Aesop for a spectacular installation in the Orangerie from 18th of December.

For merci, Aesop founder Dennis Paphitis challenged Australian architect Rodney Eggleston to imagine an original installation for the space. The project is emblematic of Eggleston's play on repetition and the elevation of everyday objects from commonplace to statement.

Rodney Eggleston, founder of March Studio, is an Australian architect of 29 years who lives and works in Melbourne. He began his career with Rem Koolhas and has worked in partnership with Aesop for 7 of the brand's signature stores, most recently Aesop Saint-Honoré, which opened in September at 256, rue Saint-Honoré, Paris.

The installation consists of 4500 cardboard shippers and 40m2 of netting.

See also:

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Aesop store by March Studio	Aesop Aoyama by Schemata Architecture Office	Aesop store by Studio Ilse

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Melbourne architects March Studio have hung 30 km of coconut-husk string from the ceiling of a new shop in Singapore for Australian skincare brand Aesop.

Designed in collaboration with Aesop director Dennis Paphitis, the interior was inspired by the twine used to tie the company's gift boxes.

The design also features cupboards made of marine plywood.

See Aesop's London store, designed by Ilse Crawford, in our previous story.

Here's some more information from Aesop:

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In our Singapore store, thirty kilometres of coconut husk string, a regional product, was used to construct a dynamic whole-ceiling light fixture. When combined en mass, the seemingly insignificant threads mesmerise and remind one of airline magazine flight maps.

Aesop Director Dennis Paphitis says, "Geography, climate and light all inform which path we take with our design decisions. For Singapore, we referenced the humble ball of twine with which we wrap and detail our gift boxes. The entire store is framed with meticulously detailed grids that suspend twine from the ceiling. The idea is to work with a sombre material palette in an unexpected way. We’ve used coir matting as carpet and marine plywood to detail our storage units which conceal a palette of Corbusier-inspired coloured wall panels."

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