Japanese designer Megumi Matsubara and design practice Assistant are exhibiting Boojum, an installation at the Diesel Denim Gallery in Aoyama, Tokyo.

Boojum - a word taken from Lewis Carroll's poem "The Hunting of The Snark" - features ten conceptual machines, all beginning with the letter 'B'.

The installation, curated by Masaaki Takahashi, runs until 8 february 2009.

The following is from Megumi Matsubara with Assistant:

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STORE INSTALLATION
BOOJUM
Megumi Matsubara with Assistant.
2008.8.30 (Sat) – 2009.02.08 (Sun)
at DIESEL DENIM GALLERY AOYAMA

Exhibition Title: BOOJUM
Artist: Megumi Matsubara with Assistant
Venue: Diesel Denim Gallery Aoyama
Period: August 30, 2008 - February 8, 2009
Photos: Martin Holtkamp

"BOOJUM" is a mechanism that creates a Balance in nonsense.

The system consists of 10 machines whose names all begin with the letter B: Broke, Backwards, Bridge, Brooklyn, Blind, Blemish, Bounce, Biscuit, Beijing, Because.

The Blemish is the only machine whose presence is not shown in any form.

The machines are all black in colour and completely motionless until the Blind opens its eye to see sunrise between the Brooklyn and the Bridge.

When the Biscuit pours the Backwards out a cup of tea, the Bounce screams to call the Beijing to join the table.

The Broke always sits in silence when the Because passes by searching for the slit.

*BOOJUM is a word taken from Lewis Carroll's poem "The Hunting of The Snark".

Curation: Masaaki Takahashi (BRIZHEAD)

About DIESEL DENIM GALLERY
Only existing in Tokyo and New York, DIESEL DENIM GALLERY is a store where denims are displayed as art works, providing creative shopping experiences.

It also supports young artists actively, by holding art exhibitions in the store. Enjoy its unique innovation and originality that are evident around this new Diesel’s art space.

DIESEL DENIM GALLERY AOYAMA
6-3-3, Minami-Aoyama, Minato-ku, Tokyo
Hours: 1F STORE 11:00-20:00 / 2F GALLERY 13:00-20:0

ARTIST PROFILE
Megumi Matsubara
Born in 1977. Resides and works in Tokyo, Japan. Megumi Matsubara is known as a founder of assistant - international & interdisciplinary design practice. Assistant was established in 2002 together with Hiroi Ariyama and Motohiro Sunouchi, to explore an experimental approach to evolve their free and liberated creative philosophy. She studied architecture at The University of Tokyo and later as a master student at The Bartlett School of Architecture, University College London under Peter Cook.

The previous spatial work has been shown at London Design Week 2006, Milan Furniture Fair 2007, DesignTide in Tokyo 2007. The installations and other art projects have been exhibited previously at galleries and museums such as Galerie des Galeries, Galeries Lafayette (Paris), Mori Art Museum (Tokyo), Tokyo Wonder Site (Tokyo), Akiyoshidai International Art Village (Yamaguchi), Sendai Mediatheque (Sendai), CommandN (Tokyo).

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