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	<title>Dezeen &#187; MOST</title>
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	<link>http://www.dezeen.com</link>
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		<title>The Capsule by Tom Dixon for Adidas</title>
		<link>http://www.dezeen.com/2013/04/12/adidas-by-tom-dixon/</link>
		<comments>http://www.dezeen.com/2013/04/12/adidas-by-tom-dixon/#comments</comments>
		<pubDate>Fri, 12 Apr 2013 14:07:08 +0000</pubDate>
		<dc:creator>Dan Howarth</dc:creator>
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		<category><![CDATA[adidas]]></category>
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		<category><![CDATA[Milan 2013]]></category>
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		<category><![CDATA[Tom Dixon]]></category>

		<guid isPermaLink="false">http://admin.dezeen.com/?p=307772</guid>
		<description><![CDATA[<p>Milan 2013: tracking along conveyer belts at MOST in Milan, British designer Tom Dixon's collection for Adidas includes garments that convert into luggage and camping equipment (+ slideshow). Named The Capsule, Dixon's range for the sports brand includes parkas that transform into sleeping bags and hooded tops that zip into small pouches. The designer has also created [...]</p><p>The post <a href="http://www.dezeen.com/2013/04/12/adidas-by-tom-dixon/">The Capsule by Tom Dixon<br /> for Adidas</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://www.dezeen.com/events/2013/milan-2013/">Milan 2013:</a></strong> tracking along conveyer belts at MOST in Milan, British designer Tom Dixon's collection for Adidas includes garments that convert into luggage and camping equipment (+ slideshow).<span id="more-307772"></span></p>
<p><img title="Adidas by Tom Dixon" src="http://static.dezeen.com/uploads/2013/04/dezeen_Adidas-by-Tom-Dixon_9.jpg" alt="Adidas by Tom Dixon" width="468" height="351" /></p>
<p>Named The Capsule, <a href="http://www.tomdixon.net/" target="_blank">Dixon</a>'s range for the sports brand includes parkas that transform into sleeping bags and hooded tops that zip into small pouches.</p>
<p><img title="Adidas by Tom Dixon" src="http://static.dezeen.com/uploads/2013/04/dezeen_Adidas-by-Tom-Dixon_8.jpg" alt="Adidas by Tom Dixon" width="468" height="334" /></p>
<p>The designer has also created a set of overalls that can be deconstructed with zips and poppers to form a long coat, a cropped jacket, trousers, a skirt or shorts.</p>
<p><img title="Adidas by Tom Dixon" src="http://static.dezeen.com/uploads/2013/04/dezeen_Adidas-by-Tom-Dixon_10.jpg" alt="Adidas by Tom Dixon" width="468" height="334" /></p>
<p>Backpacks unfold to form wardrobes packed with enough clothes and accessories for a weekend away.</p>
<p><img title="Adidas by Tom Dixon" src="http://static.dezeen.com/uploads/2013/04/dezeen_Adidas-by-Tom-Dixon_1.jpg" alt="Adidas by Tom Dixon" width="468" height="468" /></p>
<p>Hung individually or displayed against tarpaulins, items rotate continuously along rails, while others are laid out on camp beds.</p>
<p><img class="alignnone size-full wp-image-308112" title="Adidas by Tom Dixon" src="http://static.dezeen.com/uploads/2013/04/dezeen_Adidas-by-Tom-Dixon_6.jpg" alt="Adidas by Tom Dixon" width="468" height="393" /></p>
<p>The exhibition is housed in a former railway station, so sounds of steam trains and industrial activity are played around the space and smoke is pumped out into the air.</p>
<p><img class="alignnone size-full wp-image-308113" title="Adidas by Tom Dixon" src="http://static.dezeen.com/uploads/2013/04/dezeen_Adidas-by-Tom-Dixon_7.jpg" alt="Adidas by Tom Dixon" width="468" height="334" /></p>
<p>The lightweight waterproofs and outdoor apparel are coloured in shades of blue, yellow, grey and green, and will be available in <a href="http://www.adidas.com/" target="_blank">Adidas</a> stores from mid November.</p>
<p><img title="Adidas by Tom Dixon" src="http://static.dezeen.com/uploads/2013/04/dezeen_Adidas-by-Tom-Dixon_16.jpg" alt="Adidas by Tom Dixon" width="468" height="542" /></p>
<p>Dixon has also launched a collection of <a href="http://www.dezeen.com/2013/03/27/rough-smooth-collection-lighting-furniture-by-tom-dixon/">champagne buckets and faceted furniture inspired by gemstones</a> at MOST, an exhibition venue he founded in 2012 at the Museum of Science and Technology on Via Olona.</p>
<p><img title="Adidas by Tom Dixon" src="http://static.dezeen.com/uploads/2013/04/dezeen_Adidas-by-Tom-Dixon_2.jpg" alt="Adidas by Tom Dixon" width="468" height="334" /></p>
<p><a href="http://www.dezeen.com/tag/tom-dixon/">See more designs by Tom Dixon »</a><br />
<a href="http://www.dezeen.com/events/2013/milan-2013/">See all our coverage of Milan 2013 »</a><br />
<a href="http://www.worlddesignguide.com/special/milan/">See our Milan 2013 map »</a></p>
<p>Here's the press release from Adidas:</p>
<hr />
<p>Adidas by Tom Dixon unveiled at MOST during Milan’s Salone del Mobile</p>
<p>Mobility, modularity, and a dynamic, 21st-century life are the core concepts at the heart of a new collaboration between Adidas and the renowned British industrial designer Tom Dixon.</p>
<p><img title="Adidas by Tom Dixon" src="http://static.dezeen.com/uploads/2013/04/dezeen_Adidas-by-Tom-Dixon_3.jpg" alt="Adidas by Tom Dixon" width="468" height="356" /></p>
<p>Debuting this month at MOST in an experimental factory installation, created by Design Research Studio and set in an immense environment of a reconstructed 19th Century railway station, the resulting collection runs the gamut from convertible travel bags and luggage to sleek sportswear and apparel.</p>
<p><img class="alignnone size-full wp-image-308117" title="Adidas by Tom Dixon" src="http://static.dezeen.com/uploads/2013/04/dezeen_Adidas-by-Tom-Dixon_11.jpg" alt="Adidas by Tom Dixon" width="468" height="351" /></p>
<p>The adidas by Tom Dixon collection uniquely reflects both Adidas’ forward-thinking technologies and Dixon’s inventive style.</p>
<p><img class="alignnone size-full wp-image-308119" title="Adidas by Tom Dixon" src="http://static.dezeen.com/uploads/2013/04/dezeen_Adidas-by-Tom-Dixon_13.jpg" alt="Adidas by Tom Dixon" width="468" height="482" /></p>
<p>The teaming up of Tom Dixon and Adidas is an opportunity for grand exploration into the sport’s world expertise in performance, matched with British ingenuity, both representing unique craftsmanship and innovation.</p>
<p><img class="alignnone size-full wp-image-308118" title="Adidas by Tom Dixon" src="http://static.dezeen.com/uploads/2013/04/dezeen_Adidas-by-Tom-Dixon_12.jpg" alt="Adidas by Tom Dixon" width="468" height="468" /></p>
<p>Known for his radical and highly influential selvage aesthetic, Dixon has since the 1980s championed a return to honest materials and British craftsmanship.</p>
<p><img class="alignnone size-full wp-image-308121" title="Adidas by Tom Dixon" src="http://static.dezeen.com/uploads/2013/04/dezeen_Adidas-by-Tom-Dixon_14.jpg" alt="Adidas by Tom Dixon" width="468" height="556" /></p>
<p>In the first instalment of his two-year partnership with Adidas, this singular sensibility is expressed in padded parkas that convert to sleeping bags, ‘ultralite’ hoodies that can be zipped into small pouches during travel, and a spectacular modular five-in-one overall design that converts to a coat, jacket, pant, skirt, or short.</p>
<p><img title="Adidas by Tom Dixon" src="http://static.dezeen.com/uploads/2013/04/dezeen_Adidas-by-Tom-Dixon_4.jpg" alt="Adidas by Tom Dixon" width="468" height="311" /></p>
<p>Accessories also work double and triple duty as duffle bags convert to suitcases and garment bags to backpacks. The innovative collection offers an exciting glimpse at the future of sport style.</p>
<p><img title="Adidas by Tom Dixon" src="http://static.dezeen.com/uploads/2013/04/dezeen_Adidas-by-Tom-Dixon_17.jpg" alt="Adidas by Tom Dixon" width="468" height="311" /></p>
<p>Apparel is priced from €110 to €1300, while footwear ranges from €170 to €270 and accessories from €220 to €350. Adidas by Tom Dixon will be available in stores worldwide from mid November 2013.</p>
<p>The post <a href="http://www.dezeen.com/2013/04/12/adidas-by-tom-dixon/">The Capsule by Tom Dixon<br /> for Adidas</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></content:encoded>
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		<title>Interview: Johanna Agerman-Ross at Dezeen Studio</title>
		<link>http://www.dezeen.com/2012/05/21/interview-johanna-agerman-ross-at-dezeen-studio/</link>
		<comments>http://www.dezeen.com/2012/05/21/interview-johanna-agerman-ross-at-dezeen-studio/#comments</comments>
		<pubDate>Mon, 21 May 2012 17:40:25 +0000</pubDate>
		<dc:creator>Zena Moore</dc:creator>
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		<guid isPermaLink="false">http://admin.dezeen.com/?p=211824</guid>
		<description><![CDATA[<p>Milan 2012: when Johanna Agerman-Ross from Disegno magazine came into Dezeen Studio in Milan, she spoke to us about the future of print magazines and current design trends. Disegno launched its second issue in Milan and Johanna shared her ambitions for the magazine and her thoughts on why print is still relevant. She also discusses [...]</p><p>The post <a href="http://www.dezeen.com/2012/05/21/interview-johanna-agerman-ross-at-dezeen-studio/">Interview: Johanna Agerman-Ross<br /> at Dezeen Studio</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></description>
			<content:encoded><![CDATA[<p><strong>Milan 2012:</strong> when <a href="http://www.agermanross.co.uk/" target="_blank">Johanna Agerman-Ross</a> from <a href="http://disegnomagazine.com/" target="_blank">Disegno</a> magazine came into <a href="http://www.dezeen.com/dezeenstudio/">Dezeen Studio</a> in Milan, she spoke to us about the future of print magazines and current design trends. <span id="more-211824"></span></p>
<p>Disegno launched its second issue in Milan and Johanna shared her ambitions for the magazine and her thoughts on why print is still relevant.</p>
<p>She also discusses trends amongst young designers, who are finding alternative ways to market themselves with entrepreneurial thinking and a return to local craft, giving <a href="http://www.dezeen.com/2012/04/18/hacked-lab-at-la-rinascente/">Hacked Lab at La Rinascente</a> from this year and <a href="http://www.dezeen.com/2011/04/05/milanuncut/">Milan Uncut</a> from last year as examples. </p>
<p>We published an abridged version of this interview in <a href="http://www.dezeen.com/2012/04/17/dezeen-studio-tuesday-at-most/#more-204369">our Tuesday TV show</a> (below).</p>
<p><iframe src="http://player.vimeo.com/video/40495013?title=0&amp;byline=0&amp;color=57597f" width="468" height="263" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p>Dezeen was filming and editing all week from Dezeen Studio powered by <a href="http://jawbone.com/speakers/jambox/overview" target="_blank">Jambox</a> at <a href="http://most.tomdixon.net/" target="_blank">MOST</a>. See <a href="http://www.dezeen.com/dezeenstudio/">all the TV shows here</a>.</p>
<p>The post <a href="http://www.dezeen.com/2012/05/21/interview-johanna-agerman-ross-at-dezeen-studio/">Interview: Johanna Agerman-Ross<br /> at Dezeen Studio</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></content:encoded>
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		<title>Interview: Paola Antonelli at Dezeen Studio</title>
		<link>http://www.dezeen.com/2012/05/11/interview-paola-antonelli-at-dezeen-studio/</link>
		<comments>http://www.dezeen.com/2012/05/11/interview-paola-antonelli-at-dezeen-studio/#comments</comments>
		<pubDate>Fri, 11 May 2012 16:05:58 +0000</pubDate>
		<dc:creator>Zena Moore</dc:creator>
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		<category><![CDATA[Paola Antonelli]]></category>

		<guid isPermaLink="false">http://admin.dezeen.com/?p=209646</guid>
		<description><![CDATA[<p>Milan 2012: when MoMA curator Paola Antonelli visited Dezeen Studio she spoke to Dezeen editor-in-chief Marcus Fairs about shows in Milan that addressed the making process, rather than the finished products normally shown at the fair. In this movie she discusses the new focus on experimentation and performance in design as technology becomes more accessible and a new wave of creativity takes [...]</p><p>The post <a href="http://www.dezeen.com/2012/05/11/interview-paola-antonelli-at-dezeen-studio/">Interview: Paola Antonelli<br /> at Dezeen Studio</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></description>
			<content:encoded><![CDATA[<p><strong>Milan 2012:</strong> when <a href="http://www.moma.org/" target="_blank">MoMA</a> curator Paola Antonelli visited <a href="http://www.dezeen.com/dezeenstudio/">Dezeen Studio</a> she spoke to Dezeen editor-in-chief Marcus Fairs about shows in Milan that addressed the making process, rather than the finished products normally shown at the fair. In this movie she discusses the new focus on experimentation and performance in design as technology becomes more accessible and a new wave of creativity takes hold. <span id="more-209646"></span></p>
<p>Projects discussed include <a href="http://hackedmilan.it/hackedmilan/en/home" target="_blank">Hacked Lab at La Rinascente</a> where designers cooked up plastic in saucepans, <a href="http://www.dezeen.com/2012/05/03/r18-ultra-chair-public-beta-by-clemens-weisshaar-and-reed-kram-for-audi/">R18 Ultra Chair Public Beta by Clemens Weisshaar and Reed Kram for Audi</a> that uses technology from the car industry to test a design in public, <a href="http://www.dezeen.com/2011/06/04/dezeen-screen-endless-by-dirk-vander-kooij-at-dmy-berlin/">Dirk Vander Kooij's robot that prints chairs made of recycled fridges</a> and the open-source Arduino chip for developing electronic products.</p>
<p>We published an abridged version of this interview in <a href="http://www.dezeen.com/2012/04/18/dezeen-studio-wednesday-at-most/">our Wednesday TV show</a> (below).</p>
<p><iframe src="http://player.vimeo.com/video/40577334?title=0&amp;byline=0&amp;color=57597f" frameborder="0" width="468" height="263"></iframe></p>
<p>Dezeen was filming and editing all week from Dezeen Studio powered by <a href="http://jawbone.com/speakers/jambox/overview" target="_blank">Jambox</a> at <a href="http://most.tomdixon.net/" target="_blank">MOST</a>. See <a href="http://www.dezeen.com/dezeenstudio/" target="_blank">all the TV shows here</a>.</p>
<p>The post <a href="http://www.dezeen.com/2012/05/11/interview-paola-antonelli-at-dezeen-studio/">Interview: Paola Antonelli<br /> at Dezeen Studio</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></content:encoded>
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		<title>Interview: Michelle Ogundehin at Dezeen Studio part 1</title>
		<link>http://www.dezeen.com/2012/05/08/interview-michelle-ogundehin-at-dezeen-studio-part-1/</link>
		<comments>http://www.dezeen.com/2012/05/08/interview-michelle-ogundehin-at-dezeen-studio-part-1/#comments</comments>
		<pubDate>Tue, 08 May 2012 16:59:48 +0000</pubDate>
		<dc:creator>Amy Frearson</dc:creator>
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		<guid isPermaLink="false">http://admin.dezeen.com/?p=208845</guid>
		<description><![CDATA[<p>Milan 2012: Elle Decoration UK editor Michelle Ogundehin tipped collaborations with Japanese designers and manufacturers as the most exciting development in Milan this year when she paid a visit to Dezeen Studio. In this first instalment of our interview with her, she discusses the calming effect this has had on the design industry and how quality design has become more accessible [...]</p><p>The post <a href="http://www.dezeen.com/2012/05/08/interview-michelle-ogundehin-at-dezeen-studio-part-1/">Interview: Michelle Ogundehin<br /> at Dezeen Studio part 1</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></description>
			<content:encoded><![CDATA[<p><strong>Milan 2012:</strong> <a href="http://www.elledecoration.co.uk/" target="_blank">Elle Decoration UK</a> editor Michelle Ogundehin tipped collaborations with Japanese designers and manufacturers as the most exciting development in Milan this year when she paid a visit to <a href="http://www.dezeen.com/dezeenstudio/">Dezeen Studio</a>. In this first instalment of our interview with her, she discusses the calming effect this has had on the design industry and how quality design has become more accessible to high street brands.<span id="more-208845"></span></p>
<p>One of the collaborations Ogundehin mentions is between Japanese furniture brand Karimoku New Standard and a selection of designers - <a href="http://www.dezeen.com/2012/04/05/karimoku-new-standard-at-erastudioapartment-gallery/">see those projects here</a>.</p>
<p>In <a href="http://www.dezeen.com/2012/05/09/interview-michelle-ogundehin-at-dezeen-studio-part-2/">part 2 of this interview</a> Ogundehin talks about her <a href="http://epetitions.direct.gov.uk/petitions/26273" target="_blank">Equal Rights for Design campaign</a> to give design the same protections as art, literature and music under UK copyright laws:</p>
<p><iframe src="http://player.vimeo.com/video/41482851?title=0&amp;byline=0&amp;color=57597f" width="468" height="263" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p>We published an abridged version of this interview in <a href="http://www.dezeen.com/2012/04/20/dezeen-studio-friday-at-most/">our Friday TV show</a> (below).</p>
<p><iframe src="http://player.vimeo.com/video/40708157?title=0&amp;byline=0&amp;color=57597f" frameborder="0" width="468" height="263"></iframe></p>
<p>Dezeen was filming and editing all week from Dezeen Studio powered by <a href="http://jawbone.com/speakers/jambox/overview" target="_blank">Jambox</a> at <a href="http://most.tomdixon.net/" target="_blank">MOST</a>. See <a href="http://www.dezeen.com/dezeenstudio/">all the TV shows here</a>.</p>
<p>The post <a href="http://www.dezeen.com/2012/05/08/interview-michelle-ogundehin-at-dezeen-studio-part-1/">Interview: Michelle Ogundehin<br /> at Dezeen Studio part 1</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></content:encoded>
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		<title>Interview: Justin McGuirk at Dezeen Studio</title>
		<link>http://www.dezeen.com/2012/05/03/interview-justin-mcguirk-at-dezeen-studio/</link>
		<comments>http://www.dezeen.com/2012/05/03/interview-justin-mcguirk-at-dezeen-studio/#comments</comments>
		<pubDate>Thu, 03 May 2012 14:41:17 +0000</pubDate>
		<dc:creator>Amy Frearson</dc:creator>
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		<guid isPermaLink="false">http://admin.dezeen.com/?p=207682</guid>
		<description><![CDATA[<p>Milan 2012: in this interview filmed at Dezeen Studio, Guardian critic Justin McGuirk gives us his take on the future of design criticism, as fast reactions on platforms like Twitter and Facebook are balanced by long-form analysis in e-books and online journals. He goes on to discuss how the fetishisation of traditional crafts by mass-producers is pushing design in [...]</p><p>The post <a href="http://www.dezeen.com/2012/05/03/interview-justin-mcguirk-at-dezeen-studio/">Interview: Justin McGuirk<br /> at Dezeen Studio</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></description>
			<content:encoded><![CDATA[<p><strong>Milan 2012:</strong> in this interview filmed at <a href="http://www.dezeen.com/dezeenstudio/">Dezeen Studio</a>, <a href="http://www.guardian.co.uk/profile/justin-mcguirk" target="_blank">Guardian critic Justin McGuirk</a> gives us his take on the future of design criticism, as fast reactions on platforms like Twitter and Facebook are balanced by long-form analysis in e-books and online journals.</p>
<p>He goes on to discuss how the fetishisation of traditional crafts by mass-producers is pushing design in a new direction and agrees with <a href="http://www.dezeen.com/2012/05/01/interview-joseph-grima-at-dezeen-studio/">previous guest journalist Joseph Grima</a> that the arrival of hacking culture and open-source production is the big story in Milan this year, describing it as the antithesis to the luxury design industry that the city normally centres around.<span id="more-207682"></span></p>
<p>We published an abridged version of this interview in <a href="http://www.dezeen.com/2012/04/19/dezeen-studio-thursday-at-most/">our Thursday TV show</a> (below).</p>
<p><iframe src="http://player.vimeo.com/video/40641522?title=0&amp;byline=0&amp;color=57597f" frameborder="0" width="468" height="263"></iframe></p>
<p>Dezeen was filming and editing all week from Dezeen Studio powered by <a href="http://jawbone.com/speakers/jambox/overview" target="_blank">Jambox</a> at <a href="http://most.tomdixon.net/" target="_blank">MOST</a>. See <a href="http://www.dezeen.com/dezeenstudio/">all our TV shows here</a>.</p>
<p>The post <a href="http://www.dezeen.com/2012/05/03/interview-justin-mcguirk-at-dezeen-studio/">Interview: Justin McGuirk<br /> at Dezeen Studio</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></content:encoded>
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