Thai design agency Prompt Design have created a range of t-shirts that are packaged to look like food from a supermarket.

Called Here! Sod, each of the t-shirts feature a graphic representation of a type of food or drink, including bread, beef and cabbage.

These are folded inside vaccuum packs, paper bags, plastic wrappers or disposable cups.

Here's some information from the designers:

Here! Sod created a new line of t-shirts that are sold in simple & distinctive packaging that resemble the packaging of food found in gourmet supermarkets. Each shirt is sold in packaging that resembles different forms of packaging. For example, a 'pork' t-shirt is sold in the Styrofoam deli packaging used in the butcher's section of a supermarket. All the t-shirts in the product line are uniquely packaged to make their products more eye-catching and to create a fun & novel shopping experiences for consumers.

The unique packaging created instant brand recognition amongst consumers which generated large volumes of word-of-mouth advertising.

Design Studio : Prompt Design
Brand : Here Sod
Designer Team: Somchana Kangwarnjit, Passorn Subcharoenpun, Chidchanok Laohawattanakul, Mathurada Bejrananda

See also:

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Food packaged like drugs by Daizi Zheng	Shoes that are food  by R&E Praspaliauskas	Packaging as product  by David Gardener

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