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	<title>Dezeen &#187; will alsop</title>
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		<title>Will Alsop to launch new design studio</title>
		<link>http://www.dezeen.com/2011/08/08/will-alsop-to-launch-new-design-studio/</link>
		<comments>http://www.dezeen.com/2011/08/08/will-alsop-to-launch-new-design-studio/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 09:23:39 +0000</pubDate>
		<dc:creator>Amy Frearson</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[RMJM]]></category>
		<category><![CDATA[will alsop]]></category>

		<guid isPermaLink="false">http://www.dezeen.com/?p=144969</guid>
		<description><![CDATA[<p>Dezeen Wire: Will Alsop and Scott Lawrie are to leave architects RMJM and set up a new design studio in London. Other RMJM employees will also move to the currently untitled studio, which will offer graphic and product design in addition to architecture. See more stories about Will Alsop on Dezeen » Here are some more details from RMJM: Will Alsop [...]</p><p>The post <a href="http://www.dezeen.com/2011/08/08/will-alsop-to-launch-new-design-studio/">Will Alsop to launch <br/>new design studio</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></description>
			<content:encoded><![CDATA[<p><strong><br />
Dezeen Wire:</strong> Will Alsop and Scott Lawrie are to leave architects <a href="http://www.rmjm.com/" target="_blank">RMJM</a> and set up a new design studio in London.<span id="more-144969"></span></p>
<p>Other RMJM employees will also move to the currently untitled studio, which will offer graphic and product design in addition to architecture.</p>
<p><a href="http://www.dezeen.com/tag/will-alsop/">See more stories about Will Alsop on Dezeen »</a></p>
<p>Here are some more details from RMJM:</p>
<hr />
<p>Will Alsop To Set Up Design Studio With Scott Lawrie</p>
<p>Will Alsop and Scott Lawrie are to leave international architectural practice RMJM to form their own practice. The new company will retain some of the RMJM staff and will continue to be based in London.</p>
<p>The new practice will be formed around a design studio concept embracing architecture, masterplanning interiors, landscape, product and graphic design. An important part of the concept is Testbed, a performance space within the Battersea studio complex which provides a platform for events and debates, and which forms the hub of a creative design-led community.</p>
<p>RMJM chief executive Peter Morrison said: “We have been in discussion with Will and Scott for some time and all parties feel that this is the best way forward. Will and Scott have played an important role internationally for the firm and are undoubtedly architects with enormous talent and an excellent reputation.</p>
<p>“We are extremely grateful for their contribution to the business over the past two years and whilst I understand their desire to start something new, our intention is to continue to work together on a number of ongoing projects.”</p>
<p>Internationally, RMJM is continuing its strong recovery from the global downturn which has afflicted the sector over the past 2-3 years, with a current pipeline of project fees of $210m.</p>
<p>Significant work secured since in the turn of the year includes:</p>
<p>·          The $1.6 billion Baha Mar Resort on New Providence Island near Nassau, Bahamas</p>
<p>·          The $3 billion Gazprom Group headquarters and business centre at Lakhta, on the outskirts of St Petersburg</p>
<p>·          A major mixed use development for Varyap Gap incorporating a super-tall tower in the Atasehir district of Istanbul</p>
<p>Mr Morrison added: “Whilst the market throughout the world continues to be challenging, our range of architectural talent within the business has underpinned a strong, ongoing growth across the group.</p>
<p>“Many of our clients who were forced to postpone major projects due to the global economic downturn have now restarted them and we are also feeling the significant benefits of maintaining active offices in the Middle East when large numbers of our competitors retrenched back to their home markets.</p>
<p>“The fact that we now boast an unbroken office presence in the Middle East for over 40 years is regularly commented upon by existing and prospective clients and those relationships are proving extremely beneficial.”</p>
<p><a href="http://www.dezeen.com/category/dezeenwire/"><img title="Dezeenwire" src="http://static.dezeen.com/uploads/2011/03/dezeenwire.gif" alt="Dezeenwire" width="156" height="156" /></a></p>
<p><a href="http://www.dezeen.com/category/dezeenwire/">Back to Dezeen Wire »</a><br />
<a href="http://www.dezeen.com/">Back to Dezeen »</a></p>
<p>The post <a href="http://www.dezeen.com/2011/08/08/will-alsop-to-launch-new-design-studio/">Will Alsop to launch <br/>new design studio</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></content:encoded>
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		<title>Daytimer watch by Will Alsop with Federico Grazzini for Alessi</title>
		<link>http://www.dezeen.com/2009/10/28/daytimer-watch-by-will-alsop-with-federico-grazzini-for-alessi/</link>
		<comments>http://www.dezeen.com/2009/10/28/daytimer-watch-by-will-alsop-with-federico-grazzini-for-alessi/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 10:42:49 +0000</pubDate>
		<dc:creator>Rose Etherington</dc:creator>
				<category><![CDATA[all]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Watches]]></category>
		<category><![CDATA[Alessi]]></category>
		<category><![CDATA[will alsop]]></category>

		<guid isPermaLink="false">http://www.dezeen.com/?p=47851</guid>
		<description><![CDATA[<p>Here's a couple of images showing a watch designed by architect Will Alsop with Federico Grazzini for Alessi Watches. Called Daytimer, the product features an OLED screen tilted towards the wearer by its plastic shell. It was launched earlier this year and comes in five colours. See all our stories about watches and clocks in [...]</p><p>The post <a href="http://www.dezeen.com/2009/10/28/daytimer-watch-by-will-alsop-with-federico-grazzini-for-alessi/">Daytimer watch by Will Alsop with <br/>Federico Grazzini for Alessi</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-47862" src="http://static.dezeen.com/uploads/2009/10/dzn_Daytimer-watch-by-Will-Alsop-with-Federico-Grazzini-for-Alessi-2.jpg" alt="" width="450" height="450" /></p>
<p>Here's a couple of images showing a watch designed by architect <a href="http://www.alsoparchitects.com/">Will Alsop</a> with Federico Grazzini for <a href="http://www.alessi-watches.com/">Alessi Watches</a>. <span id="more-47851"></span></p>
<p><img class="alignnone size-full wp-image-47861" src="http://static.dezeen.com/uploads/2009/10/dzn_Daytimer-watch-by-Will-Alsop-with-Federico-Grazzini-for-Alessi-1.jpg" alt="" width="450" height="450" /></p>
<p>Called Daytimer, the product features an OLED screen tilted towards the wearer by its plastic shell.</p>
<p><img class="alignnone size-full wp-image-47863" src="http://static.dezeen.com/uploads/2009/10/dzn_Daytimer-watch-by-Will-Alsop-with-Federico-Grazzini-for-Alessi-3.jpg" alt="" width="450" height="450" /></p>
<p>It was launched earlier this year and comes in five colours.</p>
<p>See all our stories about watches and clocks in <a href="http://www.dezeen.com/category/all/watches-and-clocks/">our special category</a>.</p>
<p>Here's some information from Alessi:</p>
<p>--</p>
<p>The Alessi Watches collection represents one of the company’s first collaborations of the twenty-first century, cultivated in partnership with the Japanese watchmaker Seiko. The new 2009 models are designed by Stefano Giovannoni and Will Alsop with Federico Grazzini.</p>
<p><span>Daytimer is formed of Alsop's vision of objects in the world. We see it present in the landscape; it has landed in the universe of objects, naturally, effortlessly. It has a smart, adaptable, docile form, which encases it technological core while at the same time it is ironic and natural. Although apparently clumsy, Daytimer wraps complacently round the wearer's wrist, presenting the owner with is 3D display; the OLED screen conveniently turning towards its owner and wanting to play. Daytimer wants to be owned by its wearer, although inevitably it will attract the attention of others. Daytimer polygonises a human wrist. It loves humans and it wants to be close to them. Or part of them.</span></p>
<p>Englishman Will Alsop first worked with Alessi for the meta-design project Tea &amp; Coffee Towers in 2003. He now presents his second project for Alessi, a collaboration with Federico Grazzini entitled “Daytimer”, a futuristic wrist-watch in red, green, violet and black polyurethane with a black face and blue digital display. Alsop has recently announced his retirement from architecture to launch a career as a painter, his strong colour palette clearly visible in these new watches.</p>
<p>The post <a href="http://www.dezeen.com/2009/10/28/daytimer-watch-by-will-alsop-with-federico-grazzini-for-alessi/">Daytimer watch by Will Alsop with <br/>Federico Grazzini for Alessi</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></content:encoded>
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		<slash:comments>14</slash:comments>
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		<title>Will Alsop quits practice - Building Design</title>
		<link>http://www.dezeen.com/2009/08/06/will-alsop-quits-practice-building-design/</link>
		<comments>http://www.dezeen.com/2009/08/06/will-alsop-quits-practice-building-design/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 12:46:39 +0000</pubDate>
		<dc:creator>Rose Etherington</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[will alsop]]></category>

		<guid isPermaLink="false">http://www.dezeen.com/2009/08/06/will-alsop-quits-practice-building-design/</guid>
		<description><![CDATA[<p>Dezeenwire: architect Will Alsop is to leave Alsop Architects but will continue to work as a consultant to the company - bdonline</p><p>The post <a href="http://www.dezeen.com/2009/08/06/will-alsop-quits-practice-building-design/">Will Alsop quits practice <br/>- Building Design</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></description>
			<content:encoded><![CDATA[<p><strong><br />
Dezeenwire:</strong> architect Will Alsop is to leave Alsop Architects but will continue to work as a consultant to the company - <a href="http://www.bdonline.co.uk/story.asp?sectioncode=426&amp;storycode=3146423&amp;channel=783&amp;c=1&amp;encCode=00000000019f5f07">bdonline</a></p>
<p>The post <a href="http://www.dezeen.com/2009/08/06/will-alsop-quits-practice-building-design/">Will Alsop quits practice <br/>- Building Design</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Chips by Alsop Architects</title>
		<link>http://www.dezeen.com/2009/06/02/chips-by-alsop-architects/</link>
		<comments>http://www.dezeen.com/2009/06/02/chips-by-alsop-architects/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 23:04:30 +0000</pubDate>
		<dc:creator>Rachel Blunstone</dc:creator>
				<category><![CDATA[all]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Residential]]></category>
		<category><![CDATA[Alsop Architects]]></category>
		<category><![CDATA[Manchester]]></category>
		<category><![CDATA[residential]]></category>
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		<guid isPermaLink="false">http://www.dezeen.com/2009/06/02/chips-by-alsop-architects/</guid>
		<description><![CDATA[<p>British architect Will Alsop of Alsop Architects has completed a residential building called Chips in Manchester. The eight-storey building, for developer Urban Splash, was conceived as "three fat chips stacked on top of each other." Each "chip" is covered in text referring to the area's history. The building forms part of Alsop's urban plan for [...]</p><p>The post <a href="http://www.dezeen.com/2009/06/02/chips-by-alsop-architects/">Chips by Alsop Architects</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></description>
			<content:encoded><![CDATA[<p><img src="http://static.dezeen.com/uploads/2009/06/squurban-splash-cr4033-13.jpg" alt="squurban-splash-cr4033-13.jpg" /></p>
<p>British architect Will Alsop of <a href="http://www.alsoparchitects.com/">Alsop Architects</a> has completed a residential building called Chips in Manchester. <span id="more-31646"></span></p>
<p><img src="http://static.dezeen.com/uploads/2009/06/urban-splash-cr4033-06.jpg" alt="urban-splash-cr4033-06.jpg" /></p>
<p>The eight-storey building, for developer <a href="http://www.urbansplash.co.uk/">Urban Splash</a>, was conceived as "three fat chips stacked on top of each other."</p>
<p><img src="http://static.dezeen.com/uploads/2009/06/urban-splash-cr4033-10.jpg" alt="urban-splash-cr4033-10.jpg" /></p>
<p>Each "chip" is covered in text referring to the area's history.</p>
<p><img src="http://static.dezeen.com/uploads/2009/06/urban-splash-cr4033-29.jpg" alt="urban-splash-cr4033-29.jpg" /></p>
<p>The building forms part of Alsop's urban plan for the <a href="http://www.newislington.co.uk/">New Islington</a> area of Manchester and contains 142 one, two and three bedroom apartments.</p>
<p><img src="http://static.dezeen.com/uploads/2009/06/urban-splash-cr4033-13.jpg" alt="urban-splash-cr4033-13.jpg" /></p>
<p>Above photographs by Christian Richters.</p>
<p><img src="http://static.dezeen.com/uploads/2009/05/xsad6sii.jpg" alt="xsad6sii.jpg" /></p>
<p>Here's some more information from Urban Splash:</p>
<p>--</p>
<p>WILL ALSOP’S ‘CHIPS’ BUILDING COMPLETES IN NEW ISLINGTON, MANCHESTER</p>
<p>THREE FAT CHIPS STACKED ON TOP OF EACH OTHER.<br />
A RESIDENTIAL DEVELOPMENT LIKE NO OTHER.</p>
<p>Quirky, bold and robust, ‘Chips’ forms the first major development for the Alsop-designed masterplan for New Islington in Manchester. New Islington, Manchester’s Millennium Community, is situated between the Ashton and Rochdale canals on the Northern edge of Manchester City Centre. Launched in 2002, Alsop’s Strategic Framework for New Islington, lays out an exceptional place, modeled around new canal arms and an inspiring landscape.</p>
<p><img src="http://static.dezeen.com/uploads/2009/05/o1jna04j.jpg" alt="o1jna04j.jpg" /></p>
<p>Commissioned by Urban Splash in 2002, Chips presents the first new apartments for sale in New Islington was designed by Will Alsop whose building was inspired by three fat chips piled on top of one another. The ‘Chips’ building comprises three equal-height, long, thin new build masses (Chips) approximately 100m long by 14m wide stacked and staggered upon one another creating an elevated ground floor and eight levels comprising 142 one, two and three bedroom apartments. The building is clad in a composite wall faced with a cladding covered in newspaper print with text that echoes the industrial heritage of the Ancoats area.</p>
<p><img src="http://static.dezeen.com/uploads/2009/05/pf8l2t5e.jpg" alt="pf8l2t5e.jpg" /></p>
<p>The design provides a mix of living and studio units and commercial space within a single project. The project defines a quality of living by combining outstanding design with technological innovation while embracing key concepts of sustainability, integration into the urban landscape and the provision of inspirational and sensational apartment units. The building’s apartment types range from studio spaces to three bed apartments. There is also a variety of differing external balconies. The apartments are planned internally around a central ‘pod’ unit, housing the bathroom and kitchen areas. The apartments can be open plan or sub-divided by the use of large folding screens. It marks another significant milestone for New Islington, which will become even more of a community once the residents of Chips move into their apartments in 2009.</p>
<p><img src="http://static.dezeen.com/uploads/2009/05/6akmsype.jpg" alt="6akmsype.jpg" /></p>
<p>CLIENT<br />
Urban Splash Ltd</p>
<p>ARCHITECT<br />
Alsop Architects:<br />
Will Alsop, Duncan Macaulay, Edward Norman, Caroline Koo, Bonny Yu</p>
<p>STRUCTURAL ENGINEER<br />
Martin Stockley Associates</p>
<p>M&amp;E CONSULTANT<br />
Quartzelec and Fulcrum</p>
<p>QUANTITY SURVEYOR<br />
Simon Fenton Partnership</p>
<p>CDM CO-ORDINATOR<br />
Rawlings Consultancy Services Ltd</p>
<p>LANDSCAPE DESIGN<br />
Grant Associates</p>
<p>LIGHTING CONSULTANT<br />
Pinniger &amp; Partners</p>
<p>ACCESS AND ACOUSTIC CONSULTANT<br />
Buro Happold</p>
<p>MAIN CONTRACTOR<br />
Urban Splash Build</p>
<p>The post <a href="http://www.dezeen.com/2009/06/02/chips-by-alsop-architects/">Chips by Alsop Architects</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></content:encoded>
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		<slash:comments>28</slash:comments>
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		<title>The Public by Will Alsop 2</title>
		<link>http://www.dezeen.com/2008/07/10/the-public-by-will-alsop-2/</link>
		<comments>http://www.dezeen.com/2008/07/10/the-public-by-will-alsop-2/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 14:25:58 +0000</pubDate>
		<dc:creator>Rose Etherington</dc:creator>
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		<category><![CDATA[Design magazine]]></category>
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		<category><![CDATA[will alsop]]></category>

		<guid isPermaLink="false">http://www.dezeen.com/2008/07/10/the-public-by-will-alsop-2/</guid>
		<description><![CDATA[<p>Here are some more images of The Public, a new arts centre in West Bromwich, England by architect Will Alsop. The building opened last month. More images and information in our previous story. The following information is from SMC Alsop: -- The Public represents a new kind of arts building, a new way of experiencing [...]</p><p>The post <a href="http://www.dezeen.com/2008/07/10/the-public-by-will-alsop-2/">The Public by Will Alsop 2</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></description>
			<content:encoded><![CDATA[<p><img src="http://static.dezeen.com/uploads/2008/07/the-public-by-will-alsop-2-squpublicearly-011070.jpg" alt="the-public-by-will-alsop-2-squpublicearly-011070.jpg" /></p>
<p>Here are some more images of <a href="http://www.thepublic.com/">The Public</a>, a new arts centre in West Bromwich, England by architect <a href="http://www.alsoparchitects.com/">Will Alsop</a>.<span id="more-15053"></span></p>
<p><img src="http://static.dezeen.com/uploads/2008/07/the-public-by-will-alsop-2-the-public-panoramic.jpg" alt="the-public-by-will-alsop-2-the-public-panoramic.jpg" /></p>
<p>The building opened last month.</p>
<p><img src="http://static.dezeen.com/uploads/2008/07/the-public-by-will-alsop-2-publicearly-011072.jpg" alt="the-public-by-will-alsop-2-publicearly-011072.jpg" /></p>
<p>More images and information in <a href="http://www.dezeen.com/2008/07/07/the-public-by-will-alsop/">our previous story</a>.</p>
<p><img src="http://static.dezeen.com/uploads/2008/07/the-public-by-will-alsop-2-publicearly-001119.jpg" alt="the-public-by-will-alsop-2-publicearly-001119.jpg" /></p>
<p>The following information is from SMC Alsop:</p>
<p>--</p>
<p>The Public represents a new kind of arts building, a new way of experiencing art and a radical step forward in community architecture, born from the conviction that architecture can be a catalyst for regeneration and renewal. The completed building stands at the gateway, geographically and in timing, of the complete regeneration of West Bromwich Town Centre, in central England, over the next four years, and as a signal of this change and a symbol of the new ambition and commitment to quality that marks the regeneration campaign, has fulfilled its first dramatic function for the town and for the Black Country more widely.</p>
<p><img src="http://static.dezeen.com/uploads/2008/07/the-public-by-will-alsop-2-publicearly-001106.jpg" alt="the-public-by-will-alsop-2-publicearly-001106.jpg" /></p>
<p>The building was rooted in many years of ground-breaking community arts and development work, by Jubilee Arts and its successors. A dynamic consultation process engendered a sense of ownership and involvement, bringing with it a tangible hope of economic and social regeneration. This process is reflected in the completed building – meeting community needs and aspirations and with the potential to inspire and transform people’s lives. The original Client, Jubilee Arts had long being a champion of the cause – using arts as a source of community renewal and social and economic regeneration. The Public, drawing on Lottery, EU and other regeneration funding brings all these themes together in one of the boldest cultural projects of the millennium.</p>
<p>The building has been designed to accommodate an array of artistic, educational and<br />
community projects, as well as exhibitions, displays, facilities, events and commercial<br />
activities. The approach throughout has been to combine dramatic and intense experiences for visitors, fitness for purpose and the flexibility to continue to respond to changing needs and developing cultures.</p>
<p>Function</p>
<p>The building stands at the heart of the new town centre for West Bromwich and is an<br />
accessible and inspirational building for all. The open and vibrant ground floor of the building with its large doors and through-routes is an extension of the new public town square and welcomes people to its large and airy café bar – run by Couture, national specialists in the catering of distinctive buildings.</p>
<p>The Public hosts exhibitions of local and international interest, exploring new kinds of visual art, by new kinds of artists, for diverse audiences. At its heart is Public Gallery an interactive gallery showcasing art from local, national and international artists – uniquely, it will provide a rich spectrum of creative experiences that evolve with each individual visitor.</p>
<p>The building is a centre for people in the community to take part in art projects, and toengage in lifelong learning in a wide range of skills and subjects, with IT and digital arts given special prominence at a time when these subjects are changing lives and driving economies across the world.</p>
<p>It will include inspirational new learning environments for formal and informal learning across generations, focusing on the skills local people need to build confidence and transform lives culturally and economically.</p>
<p>This theme of commitment to the transformation of economic as well as cultural fortunes runs through everything we do. Across the building, a programme of incubation of creative businesses and ideas will foster new activity and help to attract and retain talented people in the Black Country. This will culminate in some of the most distinctive spaces – the Lilypads at the top of the building – in an environment where creativity and business will come together to bring new energy to the regeneration of the borough.</p>
<p>There will be events, performances, films, art, gigs and concerts, dance and drama<br />
workshops, conferences, seminars and meetings, with spaces specially designed to<br />
accommodate them. At the focus of this is the first purpose built theatre in West Bromwich since the Plaza Theatre closed its doors more than forty years ago– meeting a long held ambition to create a space at the civic heart of the town and the community.</p>
<p>Across the building, these themes of participation, inspiration, learning and celebration are threaded together to enable people to follow their interests but also to chance across new things to do. As an example, the building has a fully professional recording studio run by local music business Major key Studios. The studio will host foundation degrees in music industry management and technology, but also be a resource for local people – including enabling them to record live from the theatre and feature in outside broadcasts from the site.</p>
<p>The Public really is a new kind of civic and cultural building, a place that you visit for one purpose and, once you are there, explore for many other reasons. In everything it does, though, one thing remains constant – visitors define their experience of the building –interacting with the exhibits, developing and expressing their own creativity – summed up in Public Gallery’s term “The Public – You Make It Amazing”</p>
<p>Architectural Concept</p>
<p>The building, designed by Alsop Architects, sets out to inspire and encourage creativity from its users.</p>
<p>Contained within a simple rectilinear form, The Public was conceived as a ‘Box of Delights’ offering a wide variety of spaces, forms, angles, curves, surfaces, vistas and atmospheres. A series of enclosed or semi-enclosed structures – organically shaped and described in terms such as ‘Pod’, ‘Rock’, ‘Pebble’, ‘Lily-Pad’ and ‘Sock’ – exist within the building as discrete entities, their external walls fully defined and detached from the box that contains them. In places, these structures break through the external shell of the building.</p>
<p>Form</p>
<p>The 113m x 21m x 22m box envelope of the building is punctured by a scattering of ‘jellybean’ shaped windows that pierce the sides of the aluminium cladding.<br />
Those approaching the building are able to glimpse its interior through these openings and through a glazed ‘skirt’ at ground level on which the rectangular form sits. Inside, simplicity of form gives way to complexity, with rugged, multi-faceted or curved forms appearing to balloon into the space, sitting on, or suspended from a table structure, with lifts cutting past them and a wandering, large-scale ramp linking the spaces.</p>
<p>These forms are containers for the many different functions in the building. There are, for example, ‘Pods’ for displaying art, as well as a huge ‘Sock’ containing two large galleries, a ‘Ramp’ that will contain a major proportion of the displays, an Events Space ‘Rock’ – and a WC ‘Pebble’. At the top of the building, suspended from the roof, a series of ‘Lily-Pads’ – dish-shaped floors with brightly coloured interiors – will house creative workspaces.</p>
<p>The interiors of the enclosures are, in many cases, hidden, allowing for multiple<br />
atmospheres and changes in configuration, use and display. Often in the building,<br />
balustrades and openings allow vertical and horizontal views through the voids between the internal elements. Sometimes the shape of a ceiling will be defined by the underside of a ‘Pod’ that sits above it.</p>
<p>Structure</p>
<p>13 pairs of concrete-filled steel columns run through the centre of the building. Angled and tapering, their primary function is to support the main floor of arrival for visitors, which is Level 3. From this ‘table-top’, steel members cantilever out to support the roof. All the main floors are supported from this core steel structure. The façade is a self-supporting secondary structure, free of the main structure.<br />
It is from this basic structural concept that the character of the building derives, with its high degree of architectural fluidity and dialogue between different forms and spaces. Structurally, it can be described as a light-weight box that covers a series of sculptural forms. These are wrapped around floor plates that are, in turn, supported by the primary skeleton of steel columns.</p>
<p>Environmental Strategy</p>
<p>The overall interior of The Public was designed as a ‘bioclimatic’ space. The ‘Pod’ structures make it possible to target energy into spaces where people gather, thus allowing a high degree of energy-efficiency. Natural ventilation is used where possible. This would be especially noticeable on warm days when the large openings at ground level will be kept open, drawing air up through the building and out through a continuous strip of openable rooflight around the perimeter of the roof level.</p>
<p>Visitor Experience</p>
<p>Ground Floor<br />
At ground level, the building opens up via large sliding pink steel doors to provide a public route through from a soon to be renovated Queen’s square shopping centre, to new public spaces along both long elevations of the building designed by Landscape Architects Camlin Lonsdale. In this way the ground floor of the building itself was conceived as an extension of the New Town Square. The centre of the space is animated by a projection artwork, the first of the many permanent Gallery installations.</p>
<p>The main entrances lead to a central atrium space that allows visitors tantalizing views of the whole length and height of the building, giving glimpses of the activities on offer. The café bar at ground to the North East of the building will be open to all with adjacent flexible spaces to be used for functions and informal events. From there the ground floor slopes gently down past the main reception desk towards the Gallery lifts and the Theatre contained within the Rock at the South West of the building.</p>
<p>The Pebble<br />
Between the main public entrance and the Lifts lies the bulbous form of the Pebble, clad internally in the same Stainless Steel cladding used externally. Within the Pebble are concealed the main public toilets on two levels, plant rooms and stores.</p>
<p>Theatre<br />
Directly ahead of the Lift Lobby at Level 0 is the Theatre. With a capacity of 250 people seated or 450 people standing the space is designed to serve the local community by accommodating a wide variety of functions including performances, gigs and concerts, films, conferences, seminars, presentations, banqueting and civic events. The internal form of the space has been modelled to create visual and acoustic intimacy. A box within box construction is used to ensure a high level of acoustic separation, and an acoustic screen allows the space to be divided into two independent rooms.</p>
<p>Level 3 - The Gallery<br />
Gallery visitors arrive at level 3 at the edge of an informal cluster of tubular steel trees which provide an introduction to the delights of the Galley experience. To the left is the Gallery Café and an open plan flexible space, used during the day for welcoming visitors, informal workshops and participative activity and schools parties and lunches, and in the evening as a function space. Directly ahead is the soft form of a cantilevered yellow ‘Toilet Stem’ which serves all the upper levels, and to the right the trees lead to the entrance to the Gallery. The trees are designed by Ben Kelly Design and incorporate a mass of displays, lights, projectors, input terminals and decorative panels. Visitors carry a ‘Radio Frequency Identification Tag’ which enables the Gallery exhibits, starting with the trees, to recognize and respond to each individual as they pass along their journey.</p>
<p>The Sock<br />
After passing through the trees visitors arrive at the Sock, a brooding, black sculptural form rising through three stories and dominating the North East end of the building. This accommodates the two temporary exhibition galleries - a white single storey room at Level 3 and black two storey room at Level 1. These sculptural spaces are not intended to conform to normal conventions of gallery design; there are few rectangular vertical walls and only limited separation from adjacent areas – instead they offer a dramatic environment to which artists and curators will respond in the planning of installations often of light, sound and projection.</p>
<p>The Cave<br />
Returning from the Level 3 temporary gallery towards the centre of the building the visitor is drawn into the Cave, a darkened space at the top of the Ramp, containing a projection artwork. A black fabric roof is tensioned across a slender tubular steel frame spanning onto a sinuously curved ring beam. The Cave forms the entrance to the Ramp.</p>
<p>The Ramp<br />
The Ramp descends through the main building volume at a constant gradient of 1 in 20, spiralling twice around the Sock, flying across the entrance hall and pirouetting around an ‘H’ frame column before coming to rest in the centre of the ground floor. It is supported asymmetrically by ribs cantilevered from a large tubular spine beam, which is bracketed off the main ‘H’ frame structure. One of the major challenges of ‘inhabiting’ the Gallery spaces was to create surfaces for the artworks in sympathy with the architecture. Ben Kelly responded by designing a complex mesh balustrade system to one side of the Ramp to accommodate artworks with a variety of panels, drawers, speakers and displays. The other side of the Ramp has an elegant vertical<br />
oak plank balustrade. Artworks along the Ramp also include the ten metre high ‘Waterfall’  and the ‘Sound Corridor’.</p>
<p>Other Levels<br />
At Level 1 is a magenta box, suspended right at the heart of the building, and peppered by a sprinkling of small circular windows, scribble lighting and zig-zag lighting. This contains the administrative offices for the building and the Gallery, and is connected to the acoustically discreet ‘Production Suite’ which includes recording studios and is located over the Event Space. Level 4 divides into three areas, a conventional open plan space to the South West, the top of the Sock to the North East and the Lily Pads between. There are fifteen lily pads in two sizes, suspended by circular hangers from the roof structure above. Clad in glossy GRP, white on the outside, vibrantly coloured inside, the lily pads are connected by a network of lightweight bridges, some in yellow GRP, others in steel and glass. The floor will be focus of the most practical commitment of the building to be a catalyst for the economic regeneration of West Bromwich – bringing together business, creativity and talent to generate jobs and prosperity.</p>
<p>Level 2 consists of an open plan area, sitting directly above the Event Space box, and an enclosed rectangular volume at the centre of the building. This floor is the focus of the final phase of the completion of the building – responding to the original intent that the building should be at the heart of new ways of learning in the borough. Plans are well advanced for the development of a set of spaces here that offer inspirational and innovative learning environments for all – from school children visiting the gallery to training in key skills fo</p>
<p>The post <a href="http://www.dezeen.com/2008/07/10/the-public-by-will-alsop-2/">The Public by Will Alsop 2</a> appeared first on <a href="http://www.dezeen.com">Dezeen</a>.</p>]]></content:encoded>
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