Dezeen Magazine

Supermarket by reMiks

Serbian design studio reMiks has completed Supermarket, a concept store inspired by the "golden years of communism".

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Hosting a bar, restaurant, salon and fashion boutique, the store is located in a former discount supermarket in Belgrade.

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Found objects including a fridge, hospital screens and a camper van are used as display devices.

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Here's some info from reMiks:

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Supermarket concept store

Designed by studio reMiks, leading creative studio in Serbia.

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The 1400 m2 site of the Supermarket concept store is an actual former discount supermarket, the first one ever to be opened in former communist Yugoslavia.

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reMiks' relaxed attitude toward the "Golden years of Communism", coinciding with the period of brutalism in architecture, was the constant source of inspiration for the reMiks team.

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The interior is intentionally raw and seemingly unfinished, so various delicate or luxurious objects or hedonistic activities the take place in an extremely ascetic environment.

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The installations are visible, concrete floor is cracked, toilet doors were taken off a derelict freight elevator.

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Retail modules were produced from recycled wood material (OSB). According to the designers, their intention was to create an "imperfect background for the educated consumers' perfect fetishes".

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The interior is divided into functional areas:

  • Bar area is 25 meters long, along the length of the retail area
  • Fashion Lounge covers more than 150 m2`
  • Spa and hair salon covers 350m2
  • Restaurant 200m2
Intentionally raw approach plays an important part in introducing contemporary art and design into commercial, retail spaces.img_2021-2.jpgIntentionally raw approach plays an important part in introducing contemporary art and design into commercial, retail spaces.
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Supermarket is on a fast tract to becoming an arts & culture destination of regional importance. Its first exhibition, Branko Lukic's Design Fictio was opened on February 17, 2009; Slavimir Stojanovic, the Balkan's leading graphic designer, just opened its first art show in Supermarket, Berlin-based 032C magazine exhibition planned in collaboration with Joerg Koch for June 2009, etc.

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Supermarket is one of the locations of the first Mikser Design Expo, another brain child of re:miks / mikser collective, taking place in first week of June, 2009.

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Supermarket concept store improves the existing retail concepts in Belgrade in several ways:

  • Slow shopping enriched with various experiences
  • Flexible space, perfect for various events
  • Cultural content
  • Promotion of young designers
  • Consumer education
  • Inventive ways to showcase the products
  • Influencing the consumers’ tastes
  • More interaction with consumers and more high-quality information about brands
  • Eco-friendly High quality/high style merchandise
reMiks infoimg_2023-2.jpgreMiks info

reMiks is a Belgrade based design studio providing service in the field of design (interior, architecture, graphic/web, package an dindustrial) as well as branding.

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reMiks design trio - Maja Vidakovic Lalic, Marko Basarovski and Mihajlo Juric - is enriched with the branding talent of Nina Babic, former Executive Director of Belgrade Design Week.

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Together with it’s sister organization Mikser, reMiks was proactive in co-organising Belgrade Design Week and responsible of many cultural events and design promotions (lectures of Rem Koolhaas, Daniel Liebeskind, Gaetano Pesce, Karim Rashid, Droog design, etc..)

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Clients are from Serbia, US, Japan, Sweden, Spain... design graphic/web design and visual communication architecture product design & packaging brand environments & interior design event design & management human branding brand building public relations.

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