Dezeen Watch Store pop-up at 55 Neal Street

Dezeen Watch Store has teamed up with the Seven Dials district in Covent Garden, London to present a pop-up store from 29 June to 10 July. Update: the store will now remain open until 16 July.

The store, at 55 Neal Street, London WC2, will feature our watch collection plus a dramatic lighting installation by lighting brand Plumen (above), winners of the 2011 Brit Insurance Design of the Year Award. Plumen bulbs will be on sale at the store.

150 Series by Uniform Wares at Dezeen Watch Store

New watches on sale will include the brand new 150 Series by Uniform Wares (above) and the new Aurora by Ziiiro (below).

Aurora by Ziiiro at Dezeen Watch Store

Seven Dials has recently rebranded as a destination for contemporary and modern retailers alongside heritage labels, and the Dezeen Watch Store pop-up is the first of many design-led retail events that will take place in the area.

Orbit by Ziiiro at Dezeen Watch Store

Above: the new Orbit by Ziiiro.

Dezeen Watch Store pop-up
55 Neal Street
Seven Dials
Covent Garden
London WC2 9PJ

29 June - 10 July 16 July 2011

Opening hours
10am – 8pm Monday to Saturday
12pm – 6pm Sunday