Dezeen Watch Store end of summer sale: Sol by Shin Azumi now half price

The solar powered Sol watch is now half price in our end of summer sale at Dezeen Watch Store. Designed by Shin Azumi for Japanese brand IDEA, Sol is reduced to only £40.00 (UK and EU) or £33.33 (rest of the world). Buy now »

Azumi set out to celebrate his love of sunshine and solar power with the Sol watch. Instead of attempting to hide the photovoltaic cell, he instead positioned it at the front of the moulded polyurethane strap to give it the same prominence as the digital display.

Check out all of our sale watches online plus this is your last chance to buy at our Dezeen Super Store pop-up shop, which is only open until 30 September. Don’t forget you can get 10% off any product at Dezeen Super Store at 38 Monmouth Street, London WC2 with this flyer.