Dezeen Watch Store returns to Clerkenwell Design Week 2014

Clerkenwell Design Week 2014: Dezeen Watch Store is returning to Clerkenwell Design Week with one-off discounts on some of our bestsellers.

From 20 to 22 May, we'll be offering exclusive discounts to customers who visit our pop-up shop, including 25 per cent off some Lexon, Braun and BulBul watches. The shop will be open between 10am and 9pm in the Farmiloe Building on St John Street throughout Clerkenwell Design Week.

Pebble designed by KiBiSi for Bulbul
25 per cent off the Pebble (white/black) designed by KiBiSi for Bulbul

Shoppers will also be able to buy our brand new Scout watch designed by BIG-GAME, which is not yet available in our online store.

Scout designed by Big-Game for Lexon
Scout designed by Big-Game for Lexon

As well as showcasing the newest and most popular timepieces from our collection, we’ll be bringing along our augmented reality watch store.

Augmented reality watch store
Augmented reality watch store

Created in partnership with London-based technology company Inition, the store allows shoppers to try on virtual versions of watches by wearing a wristband printed with a patterned marker.

 MY03 Hacker in black/silver augmented reality store
Customer using augmented reality store to try on MY03 Hacker in black/silver

Copies of the brand new Dezeen Book of Interviews — which features conversations with 45 leading figures in architecture and design — will be on sale for just £12 too.

Dezeen Book of Interviews launches on 19 May
Dezeen Book of Interviews launches on 19 May

Edited by Marcus Fairs, Dezeen's editor-in-chief, our latest title is a follow-up to the hugely successful Dezeen Book of Ideas and includes interviews with Richard RogersDavid AdjayeHella JongeriusThomas Heatherwick and more.

The pop-up shop will be at VO12 in the Farmiloe Building, 34 St John Street, EC1M 4AY. Entry is free for visitors if you register here, or when you arrive at the festival.