Initially created for the visually impaired, the watch uses ball bearings to indicate the time instead of traditional hour and minute hands.
Named after ex-US naval officer and Paralympics champion Bradley Snyder who lost his eyesight during military service, the watch was launched by designers Eone after an extremely successful crowdfunding campaign on Kickstarter.
An internal magnet rotates two ball bearings around the titanium face – the front ball shows minutes, while the rear ball indicates the hour.
Since its release it has proven popular among the design community, earning a nomination for the London Design Museum's Designs of the Year in early 2014.
The Bradley is also a favourite of business people looking for a discreet way of telling the time during meetings.
"A majority of the responses don't have anything to do with vision impairment," said Eone's head of graphic design and marketing Amanda Sim in an interview with Dezeen. "People just think it’s a beautiful and eye-catching watch."
Dezeen Watch Store was the first retailer to stock The Bradley in Europe and it is now the fastest-selling watch in its collection.