Mondaine Helvetica Light 38mm in brushed/brown

Swiss watch based on Helvetica typeface arrives at Dezeen Watch Store

Dezeen Watch Store: Swiss watchmaker Mondaine has released a watch dedicated to Helvetica, the iconic typeface designed in 1957 by Max Miedinger and Eduard Hoffmann.

Now available to buy at Dezeen Watch Store, Helvetica watch was created by German industrial designer Martin Drechsel and comes in three "weights" that represent the principles of the original typeface: Light, Bold and Regular.

This image: Helvetica Light 38mm in white/brushed silver (left) and Helvetica Regular 33mm in white/polished silver (right) – main image: Mondaine Helvetica Light 38mm in brushed/brown
This image: Helvetica Light 38mm in white/brushed silver (left) and Helvetica Regular 33mm in white/polished silver (right) – main image: Mondaine Helvetica Light 38mm in brushed/brown

"Just like Helvetica, we thought it should be an interesting and diversified family," Drechsel told Dezeen Watch Store in an interview.

"We wanted to offer delicate Light and solid Bold versions, as well as a moderate Regular too – different versions for different occasions and personalities."

Mondaine Helvetica Bold 43mm in black
Mondaine Helvetica Bold 43mm in black

The hour markers, indexes and text features on the watch face are set in Helvetica, while the lugs are modelled on the curved crossbar of the typeface's 1 digit.

The lugs and case of Mondaine Helvetica watch is based on the number ’1′
The lugs and case of Mondaine Helvetica watch is based on the number ’1′

One of the most popular typefaces among designers, versions of Helvetica have been used in multinational brand identities, New York's subway signage and throughout Apple's iOS operating system.

"Helvetica’s pleasant harmony and consistency seems to be very close to the ideal of a sans-serif font. It’s pure, strong and subtle at the same time," Drechsel said.

"It's rather unobtrusive, not trying to be the focus of attention. It has some kind of quiet, modest beauty."

Mondaine Helvetica Light 38mm in gold/white (left) and gold/black (right)
Mondaine Helvetica Light 38mm in gold/white (left) and gold/black (right)

Six models are now in stock at Dezeen Watch Store: Helvetica bold 43mm black, Helvetica regular 33mm in white/polished and Helvetica light 38mm in brushed/brown, gold/black, gold/white and white/brushed silver.

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