Dezeen Watch Store apples at Clerkenwell Design Week 2015

Dezeen Watch Store pop-up opens at Clerkenwell Design Week 2015

Clerkenwell Design Week 2015: the Dezeen Watch Store pop-up shop is now open in the Farmiloe Building at this year's Clerkenwell Design Week, and customers get a free apple with every purchase!

We've returned to Clerkenwell to showcase the newest and most popular timepieces from our collection.

Building on the success of our "buy a normal watch" campaign, we are focusing on watches that simply tell the time for this year's pop-up, which is entitled Back To Basics. Watches are displayed on a variety of different pulses and beans – raw food products that emphasise the simplicity of the analogue watch.

Michael Young Hacker watch on an apple

To coincide with the launch of the Apple Watch, customers will receive a free apple when they buy any watch from our range – which includes designs by Nendo, Michael Young and KiBiSi. The watches can be paired with a variety of apples including Braeburn, Royal Gala and Pink Lady.

Our pop-up is located on the first floor of the Farmiloe Building, which is hosting the Design Factory exhibition as part of the three-day event.

Dezeen Book of Interviews
Dezeen Book of Interviews

Copies of the Dezeen Book of Interviews — which features conversations with 45 leading figures in architecture and design — will be on sale for just £12.

Edited by Dezeen editor-in-chief Marcus Fairs, our latest title is a follow-up to the hugely successful Dezeen Book of Ideas and includes interviews with Richard Rogers, David Adjaye, Hella Jongerius, Thomas Heatherwick and more.

Come and see us on the first floor of the Farmiloe Building, 34 St John Street, London EC1M 4AY. Opening hours are 10am to 9pm each day, until 21 May.

Visitors need to register for free to attend Clerkenwell Design Week.