Launching today, the sale will finish on 11 January, with a limited number of each model available while stocks last.
The timepieces in the sale include the 1950s-influenced Sweet Reminder, designed by London fashion studio Eley Kishimoto for Fossil, and the St Ives watch by Shore Projects, named after the British seaside town that inspired it.
The Grand Tour Dual Time by Projects is among the watches reduced by 20 per cent. Designed by the late Postmodern architect and product designer Michael Graves, who passed away in March, the watch is meant for travellers. A double-dial face allows the wearer to keep track of time in their hometown and the timezone they're visiting.
The 42 millimetre-case version of the Milano Metro watch, designed to celebrate the 50th anniversary of the first underground line to run through the city of Milan, is available with a 30 per cent reduction.
Also in the sale is the Facette watch from Bulbul, designed by Danish super-group KiBiSi, which includes architect Bjarke Ingels, design entrepreneur Jens Martin Skibsted and designer Lars Larsen. Normally £215, the watch will be reduced by 30 per cent during the sale.
The black JPT-C036 by Tsovet, which features a simple, numberless face, is also available with a 50 per cent price reduction.