Helvetica Light Graphic Edition arrives at Dezeen Watch Store

Helvetica Light Graphic Edition by Mondaine arrives at Dezeen Watch Store

Dezeen Watch Store: based on the iconic Helvetica typeface, the Light Graphic Edition is the latest watch from Mondaine to celebrate a Swiss design classic.

Available from today at Dezeen Watch Store, the Light Grey Edition is an extension to the Swiss watch brand's existing Helvetica range by German designer Martin Dreschel.

Its face is divided into two uneven sections, with a small white segment at the bottom and a light grey upper portion. The colours create a graphic division, with the numerals, hour and minute markers and text in opposing colours.

All of these elements are set in Helvetica – the now iconic typeface created in 1957 by Swiss typographer Max Miedinger and Eduard Hoffmann, the then director of the Haas Type Foundry in Münchenstein.

The lugs that attach the brushed-steel case to the matching grey leather strap are also a nod to Helvetica, with a form based on the crossbar of the numeral 1 from the typeface.

The Helvetica collection represents a continuation of Mondaine's mission to celebrate Switzerland's design heritage by reinterpreting classics to create contemporary products.

All of Zurich-based Mondaine's watches are also made in Switzerland and its best-known watch collections are modelled on the famously accurate Swiss Railways Clock. The clock was first designed by Swiss engineer Hans Hilfiker in 1944 and amended in 1953 to include a distinctive red seconds hand.

Helvetica Light Graphic Edition

A number of Mondaine's Swiss Railways watches are now in the permanent collection the Museum of Modern Art (MoMA) in New York and the Design Museum in London. The Evo and Stop2Go are also currently available from Dezeen Watch Store.

"Mondaine's aesthetic is deeply rooted in the tradition of timeless Swiss design and watchmaking," said Dreschel. "The Helvetica project was particularly interesting for us to reconsider all of that again."

Helvetica has become one of the most enduringly popular typefaces of the mid 20th century, and is a favourite among designers. Versions have been used in New York's subway signage and throughout Apple's iOS operating system, as well as in a wide range of company identities.

The Light Graphic Edition comes in a red presentation box, which folds open to reveal the watch and a selection of postcards with examples of Helvetica type in use.

Buy the Helvetica Light Graphic Edition »