Uniform Wares' new collection for "urbane" women arrives at Dezeen Watch Store

Dezeen Watch Store: Uniform Wares has become the latest watch brand to design a range specifically aimed at women. 

The British company has applied its unfussy aesthetic to the range of Swiss-made watches, which is says is inspired by "the urbane woman with an eye for unstated elegance".

M35 by Uniform Wares

At 35 millimetres in diameter, the M35 is the brand's smallest ever watch, scaled down to be more proportionate to a woman's wrist.

It is now available to buy from Dezeen Watch Store in satin gold with a choice of three bracelet options: black textured calf leather, tan cordovan leather or satin gold linked.

M35 by Uniform Wares

Like other timepieces by Uniform Wares, the M35 features numberless indices and a Swiss quartz Ronda movement, and blends utilitarian simplicity with luxury materials.

Uniform Wares follows on from other watch brands that have recently launched women-only ranges, including Scandinavian companies Void and Larsson & Jennings.

"We were approached by many women who wanted to wear our watches because they loved the androgynous, clean aesthetic, but they required smaller sizing overall," said co-founder Oliver Fowles.

"We ran with the opportunity to design a collection tailored specifically to women, that melded sophisticated horological engineering and fashion."

M35 by Uniform Wares

Each watch is developed in Uniform Wares' London studio and workshop, from initial sketch to final design. Final assembly takes place in Switzerland, following a move from London in 2015.

Speaking to Dezeen about the decision to move production to Switzerland, co-founder Patrick Bek explained that "plagiarism" of the brand's minimal watch designs had led the brand to focus on the quality of its timepieces.