Dezeen Watch Store has introduced three new sections to its website to aid festive shopping, with each category aiming to appeal to a different style of customer.
The first section is called Modern Minimal, and is dedicated to design-led watches that cost under £150. Watches in this section are unusually minimal, often featuring numberless dials and subtle branding. Included is Suprematism by Projects, which has a composition inspired by the art movement of the same name.
This category features watches by experimental Australian collective AÃRK, including a timepiece with a genuine marble dial and a collection based on circular forms. A standout timepiece is Chi and Chi's Polygon, which looks circular from a distance but actually has 24 sides.
Traditional or vintage-style watches with a pared-back refresh feature in Contemporary Classics, the second category. These watches all cost under £250. Included is Hong Kong-based brand MMT's new collection of timepieces, which feature engraved patterns designed to reference the surface of the moon.
The other standout timepiece from this category is the Lugano by Anglo-Swedish brand Larsson & Jennings, which combines pared-back Scandinavian principles with the traditional British dress watch. It features a stainless-steel mesh strap and muted black hands and indices.
The final category – named Understated Luxury – is reserved for premium timepieces that cost under £350, and features styles that blend high-quality Swiss components with an understated aesthetic.
This section includes the C35 by Uniform Wares, a British brand that designs classic Swiss-made watches. The C35 has a slim brushed stainless-steel case and numberless dial, and is the highest-ticket watch in the selection.
Long Distance 1.0 by Kitmen Keung is also featured. Designed for separated lovers, the watch features two dials that can be adjusted to different time zones.
You can shop the three categories on Dezeen Watch Store now. The store also released a Christmas campaign to coincide with the launch and its first behind-the scenes video, which features custom tiles designed in collaboration with Katie Gillies.