As part of the busiest shopping weekend of the year, there's 15 per cent off all watches by Larsson & Jennings – an Anglo-Swedish brand that combines minimal Scandinavian design with references to traditional British dress watches.
With 10 styles reduced, a stand-out choice is the Lugano 40mm Gold, which is reduced from £225 to £191.
The Bradley by Eone, which uses metal balls in the place of hands, features in the sale with a 15 per cent discount.
Dezeen Watch Store stocks several Eone timepieces, from the original Bradley watch to the Element, Classic, Voyager as well as the limited-edition Bradley + Dezeen timepiece.
VOID watches are known for blending Scandinavian design with high-quality, functional materials. With 20 per cent off, they make great watches for everyday wear.
Dezeen Watch Store offers free worldwide shipping on all orders, so the sale price is all you'll pay at the checkout.
The Black Friday Sale ends at midnight on Monday 28 November, and with limited stock available some styles may sell out. All prices quoted are inclusive of VAT and are only valid for the duration of the Black Friday Sale.