The new category, named Stylish by Design, brings together watch styles that have a compelling design story – with references ranging from a building by architecture firm Snøhetta to a work of art by Russian painter Wassily Kandinsky.
Selected timepieces include the Helvetica by Mondaine, which is inspired by the font created in 1957 by Max Miedinger and Eduard Hoffman.
German industrial designer Martin Drechsel transferred the essence of Helvetica into the watch, which is available to purchase from Dezeen Watch Store in three styles.
Another featured watch is the Picto, which was originally conceived in 1984 by Danish designers Steen Georg Christensen and Erling Andersen. Thanks to its unique mechanism, the watch has a place in the Museum of Modern Art's permanent collection.
Other timepieces in the category include the Diagram 17 by Italian designer Denis Guidone for US brand Projects, which references an abstract drawing by Russian painter Wassily Kandinsky.
Also available from Projects is the Kuira by Alessio Romano, which is based on Japanese ideas of simplicity.
The Klok 01 by new brand Klokers references a mid-century analog computer and features an unusual dial design comprising three rotating disks.
These watches feature alongside an engraved timepiece by Hong Kong-based brand MMT designed to reference the surface of the moon and a honeycomb-inspired timepiece by Swedish designer Alexander Lervik for Tingest.
Dezeen's second exclusive collaboration watch with Instrmnt is also featured. The unisex 02-DZN takes inspiration from mid-20th century industrial design and has a gold casing unique to the collection.
Visitors to the new category can also browse the Tube Watch by renowned Eindhoven designer Piet Hein Eek and the Classic by Linjer, which references the clean lines of the the Snøhetta-designed Oslo Opera House in its design.