Pantone names Ultra Violet as colour of the year for 2018

Colour company Pantone has chosen a vibrant purple shade, named Ultra Violet, as its colour of the year for 2018. Revealed earlier today, the Ultra Violet colour is described by Pantone as “a dramatically provocative and thoughtful purple shade”. It is not too dissimilar to the new colour it launched earlier this year, to pay tribute to pop … Continue reading Pantone names Ultra Violet as colour of the year for 2018