The talk has now finished, but can still be watched in full above.
BIG is designing the museum for the luxury watch brand at its alpine headquarters in Vallée de Joux, Switzerland. The practice has designed a partially sunken pavilion that coils upwards from the landscape.
The studio has worked on a succession of museum projects. It completed the subterranean Tirpitz Museum in Blavand, Denmark, by carving channels into a sand dune adjacent to a bunker built during the second world war. BIG also recently revealed a competition entry for an art gallery in Adelaide, Australia.
Obrist is artistic director of the Serpentine Gallery in London, which hosted a pavilion designed by Ingels in 2016.
The 18-minute film explores how drones will change cities – revolutionising how people travel, how goods are delivered and how buildings look and are constructed. You can see our full programme of events here.